‘Bigg Boss 4’ premiered on Colors on the day that also saw the grand opening ceremony of the Delhi Commonwealth Games. With quite a few ‘controversial’ house mates and Salman Khan as host, expectations are quite high this time. exchange4media asks media planners about the reality show’s prospects.
Rajat Sharma’s India TV has left its rivals behind in the TRP stakes to be the new No. 1. It has unseated Aaj Tak, for long the numero uno amongst Hindi news channels, for six weeks. From Week 33 to Week 37, India TV has remained ahead of other Hindi news channels in CS 15+ category in all Hindi speaking markets.
Priyanka Chopra and her hunks have been able to draw the eyeballs for ‘Fear Factor - Khatron Ke Khiladi 3’ so far. Season 3 has delivered average TVR of 4.36 for first week of launch compared to 4.11 in 2009 and 2.03 in 2008. However, media planners have mixed views. While some feel Priyanka is doing a better job than previous host Akshay Kumar, others think Akshay had the upper hand.
UTV World Movies and NBC have joined hands to help cancer patients. Some of Hollywood’s biggest stars are performing live as part of a first of its kind CSR initiative, titled ‘Stand up to cancer’. This performance will be aired on UTV World Movies and NBC and the proceeds will go to the cancer patients.
Neo Cricket is all geared for the upcoming India-Australia series, which starts from October 1. McCann Erickson, the creative agency for the series, has designed a campaign titled ‘India apni awaaz bacha ke rakho, aa raha hai Australia’. According to sources, the marketing budget has been pegged at around Rs 80-90 million.
India lost out to Sri Lanka in the finals of the Micromax Cup, but the series recorded an average TVR of 2.27, much better than the average TVR of 1.7 garnered by the Asia Cup, which was held in June 2010 and was won by India. According to media planners, factors like India playing more matches and better distribution network boosted the ratings for Micromax Cup. exchange4media finds out more on what worked for the series.
ESPN roping in Amitabh Bachchan as brand ambassador for the Champions League T20 tournament has evoked mixed reactions from media planners. exchange4media finds out from media planners whether Big B will help ESPN leverage numbers for the tournament, which starts from September 10, 2010.
Stage is set for the third annual edition of NewsNext, which will be held in Delhi on September 1, 2010. The theme this year revolves around ‘An industry in change - Has the shift begun?’ As in the previous editions, this year, too, sees a line-up of several insightful sessions such as ‘Reality of news content Vs its perception’, ‘News Television – Up close and Personal’, ‘News Television’s role for Brands’, and ‘Has the regional promise delivered?’, among others.
Recently-released ‘Peepli Live’ is a scathing satire on a serious subject like farmers’ suicide. What the movie has also done is shown a not too flattering mirror to what Indian media has become today. Swooping down as vultures in the race for breaking news, and also the marked divide and snobbery that exists in the English media for vernacular media.
The exchange4media Group is on course to recognise and felicitate achievers in the television news sphere at the Indian News Broadcasting Awards (INBA) 2010. The third edition of the INB Awards will be held on September 1 in Delhi. The distinguished jury, led by Jury Chairman Vinod Mehta, came together in Delhi on August 21 to deliberate on the shortlists for the INB Awards.