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Philips takes the emotional route in its new campaign for its energy efficient lamps. The idea is based on the proposition that you can keep the lights on and still save money.

Shikha 06-October-2010

Barun Das, CEO, Zee News Ltd, has been invited to be on the jury of the finals of the news category at the 38th International Emmy Awards. The prestigious awards will be held on November 22, 2010 in New York.

Shikha 06-October-2010

‘Bigg Boss 4’ premiered on Colors on the day that also saw the grand opening ceremony of the Delhi Commonwealth Games. With quite a few ‘controversial’ house mates and Salman Khan as host, expectations are quite high this time. exchange4media asks media planners about the reality show’s prospects.

Shikha 05-October-2010

Brand David has won the creative mandate for Dabur Red Toothpaste and Dabur Lal Dant Manjan. Bates 141 was the incumbent agency on the business. The size of the account is pegged at around Rs 15 crore. The other agency in fray for the business was Mudra.

Shikha 02-October-2010

Brand David has won the creative mandate for Dabur Red Toothpaste and Dabur Lal Dant Manjan. Bates 141 was the incumbent agency on the business. The size of the account is pegged to be around 15 crores. The other agency in fray for the business was Mudra.

Shikha 01-October-2010

BEI Confluence has appointed Ajay Chaudhary as Vice President and Business Head of its flagship office in Delhi. Chaudhary moves from Percept Hakuhudo, where he was heading a number of leading businesses of the agency in Delhi.

Shikha 27-September-2010

Even as the stage is set for India to take on Australia at home from October 1 in the series titled Championships of No. 1, Neo Cricket is gearing to make the most of the series. According to sources, Neo Cricket is aiming to make Rs 175-200 crore from the series.

Shikha 24-September-2010

exchange4media correspondent Shikha had her hands full trying to comprehend Lintas Media Group’s Connexions, networking with the who’s who of the ad world and cheering for the Choreos winners. Yet, she ended the week in smiles with a couple of exclusives...

Shikha 18-September-2010

Rajat Sharma’s India TV has left its rivals behind in the TRP stakes to be the new No. 1. It has unseated Aaj Tak, for long the numero uno amongst Hindi news channels, for six weeks. From Week 33 to Week 37, India TV has remained ahead of other Hindi news channels in CS 15+ category in all Hindi speaking markets.

Shikha 16-September-2010

Priyanka Chopra and her hunks have been able to draw the eyeballs for ‘Fear Factor - Khatron Ke Khiladi 3’ so far. Season 3 has delivered average TVR of 4.36 for first week of launch compared to 4.11 in 2009 and 2.03 in 2008. However, media planners have mixed views. While some feel Priyanka is doing a better job than previous host Akshay Kumar, others think Akshay had the upper hand.

Shikha 16-September-2010

Grey Worldwide India has added the Kwality Dairy India Ltd account to its kitty. The win follows a multi-agency pitch that had seen the participation of Euro RSCG, Law & Kenneth, Lowe Lintas, and McCann Erickson, besides Grey.

Shikha 13-September-2010

UTV World Movies and NBC have joined hands to help cancer patients. Some of Hollywood’s biggest stars are performing live as part of a first of its kind CSR initiative, titled ‘Stand up to cancer’. This performance will be aired on UTV World Movies and NBC and the proceeds will go to the cancer patients.

Shikha 11-September-2010

Neo Cricket is all geared for the upcoming India-Australia series, which starts from October 1. McCann Erickson, the creative agency for the series, has designed a campaign titled ‘India apni awaaz bacha ke rakho, aa raha hai Australia’. According to sources, the marketing budget has been pegged at around Rs 80-90 million.

Shikha 09-September-2010

India lost out to Sri Lanka in the finals of the Micromax Cup, but the series recorded an average TVR of 2.27, much better than the average TVR of 1.7 garnered by the Asia Cup, which was held in June 2010 and was won by India. According to media planners, factors like India playing more matches and better distribution network boosted the ratings for Micromax Cup. exchange4media finds out more on what worked for the series.

Shikha 07-September-2010

ESPN roping in Amitabh Bachchan as brand ambassador for the Champions League T20 tournament has evoked mixed reactions from media planners. exchange4media finds out from media planners whether Big B will help ESPN leverage numbers for the tournament, which starts from September 10, 2010.

Shikha 03-September-2010

Animated show ‘Chhota Bheem’ has been winning kids over week after week. Seeing the success of the show, kids’ channel Pogo now plans to take it to various platforms such as on-ground promotions, online games, mobile downloads, and 360 degree activities, among others.

Shikha 31-August-2010

Stage is set for the third annual edition of NewsNext, which will be held in Delhi on September 1, 2010. The theme this year revolves around ‘An industry in change - Has the shift begun?’ As in the previous editions, this year, too, sees a line-up of several insightful sessions such as ‘Reality of news content Vs its perception’, ‘News Television – Up close and Personal’, ‘News Television’s role for Brands’, and ‘Has the regional promise delivered?’, among others.

Shikha 30-August-2010

The recently launched campaign for Nissan Micra, stars the uber cool Ranbir Kapoor. The ad talks about the new features of the car, like the I-key, Push Button Start, Short turning radius, with Ranbir demonstrating the features to his peers.

Shikha 25-August-2010

Recently-released ‘Peepli Live’ is a scathing satire on a serious subject like farmers’ suicide. What the movie has also done is shown a not too flattering mirror to what Indian media has become today. Swooping down as vultures in the race for breaking news, and also the marked divide and snobbery that exists in the English media for vernacular media.

Shikha 23-August-2010

The exchange4media Group is on course to recognise and felicitate achievers in the television news sphere at the Indian News Broadcasting Awards (INBA) 2010. The third edition of the INB Awards will be held on September 1 in Delhi. The distinguished jury, led by Jury Chairman Vinod Mehta, came together in Delhi on August 21 to deliberate on the shortlists for the INB Awards.

Shikha 23-August-2010

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