Some industry observers say marketers can explore the opportunity of using crypto coins to woo customers and generate brand engagement

Shantanu David Apr 25, 2022 8:50 AM

Industry observers opine that there's a need to control the grey areas of AVGC-related sectors by the authorities, not only to keep them secure but also to attract brands and advertisers

Shantanu David Apr 15, 2022 8:59 AM

CEO Raghu Seelamsetty says the newly launched adtech platform hopes to break the dominance of international tech conglomerates in the space

Shantanu David Apr 13, 2022 8:41 AM

Industry experts believe that the transition to Web 3.0 will enhance data transparency, remove intermediaries and directly connect brands to their consumers

Shantanu David Apr 7, 2022 8:38 AM

Shreya Sachdev, Head of Marketing, Puma India, says the brand will continue with digital campaigns as they have perfected its place in the medium

Shantanu David Apr 5, 2022 8:39 AM

Industry experts say that the next couple of years will be marked by convergence in business operation, marketing & business delivery with digital at its center

Shantanu David Apr 5, 2022 8:28 AM

Mikkilineni, Marketing Head, TCL India, shares that the brand has a 360-degree campaign planned for this IPL season

Shantanu David Mar 31, 2022 8:49 AM

Nitin Gupta, Xapads Media CEO, speaks on the changed habits of consumers and how the industry is moving more into digital avenues of advertising

Shantanu David Mar 24, 2022 8:39 AM

Industry observers say gaming allows a wide cross-section of brands to advertise across different genres & metaverse just elevates the experience

Shantanu David Mar 23, 2022 8:36 AM

In today’s edition of the e4m Pride of India Brands series, we trace the reselling platform’s extraordinary journey and decode its future plans

Shantanu David Mar 22, 2022 8:58 AM

In today's edition of e4m's 'Women's Day' series, Kamolika Peres, Director - Enterprise, Midmarket, SAARC, Google Cloud India, talks about gender equity, opportunities for women in tech, & more

Shantanu David Mar 21, 2022 8:49 AM

Experts opine that the heightened interest in gaming will see a synergy between different brands that can use the universality of gaming as a platform to promote their companies

Shantanu David Mar 16, 2022 8:29 AM

With PMAR predicting that digital will grow its share to 37% in 2022 and mobile will command 96% of this spends, mobile advertising is expected to dominate the gaming marketing space

Shantanu David Mar 7, 2022 8:55 AM

Industry leaders opine that with VC firms coming into play, the investments will be better streamlined & the esports companies will receive direct support

Shantanu David Feb 21, 2022 8:40 AM

The gaming community is now weighing the impact of the ban on Garena Free Fire that has a loyal fan base in India

Shantanu David Feb 16, 2022 8:35 AM

The state's new online gambling law came into effect on October 5

Shantanu David Feb 14, 2022 2:56 PM

While the role of digital platforms will continue to increase, print offers the simplest way of maximizing reach for it being a credible source of information & its hyper-local nature, share experts

Shantanu David Feb 9, 2022 8:44 AM

In this edition of e4m ‘Pride of India Brands 2021’ series, FreshToHome’s Head of Marketing Vanda Ferrao talks about the company’s mission & commitment to the brand promise - 100% Fresh, 0% Chemicals

Shantanu David Feb 4, 2022 8:43 AM

The gaming industry is also hoping for a progressive policy structure from the government along with 'fair' treatment from the GST council

Shantanu David Jan 27, 2022 8:38 AM

Industry experts say brand promotions or campaign launches in the digital world won’t see a negative impact since the world is returning to WFH & esports has already gained a significant following

Shantanu David Jan 17, 2022 8:36 AM