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Star News MQ 2011: Bangalore’s turn to test Media Quotient today?blur=25

Stage is set for another exciting round of the Star News MQ 2011, and this time it is Bangalore that will face the challenging questions posed by quiz masters Prateek Srivastava of O&M and JWT’s Rajesh Gangwani. Participants can also register at the venue, Matthan, today.

Shanta Saikia May 13, 2011 8:49 AM

Star News MQ 2011: Delhi, ready to field the questions from Sudha Natrajan & Senjam Raj Sekhar??blur=25

Stage is set for the Delhi round of Star News MQ 2011. Industry veterans Sudha Natrajan of Lintas Media Group and Senjam Raj Sekhar of Bharti Enterprises are ready to test your mettle. Are you ready, Delhi?

Shanta Saikia May 3, 2011 9:22 AM

Oscean in marketing pact with Xtravision for SkyBanners?blur=25

Oscean India has launched SkyBanners in India for aerial advertising. The company has entered into strategic pacts with Xtravision Media Associates and Global Vectra Helicorp to further this business in India.

Shanta Saikia Mar 1, 2011 7:18 AM

Aaren Initiative wins Nokia OOH business?blur=25

Following a multi-agency pitch, Nokia India has assigned its OOH media planning, buying and implementation duties for the year to Aaren Initiative, a Lintas Media Group subsidiary.

Shanta Saikia Jan 3, 2011 8:03 AM

Shriram Insight assigns media mandate to TME; unveils new corporate campaign?blur=25

Shriram Insight, the stock broking arm of the Rs 42,000 crore Shriram Group, has roped in TME, the media company of Rediffusion Y&R, as their media agency. Confirming the development, Akhilesh Singh, MD, Shriram Insight, said, “We have roped in TME as we feel that they have the necessary expertise and a refreshing perspective from an execution point of view.”

Shanta Saikia Dec 14, 2010 8:02 AM

A conversation with Agnello Dias on the eve of his Singapore Advertising Lecture keynote?blur=25

After addressing the Brand Festival at Budapest in October 2010, Taproot India’s Agnello Dias is addressing the gathering at The Singapore Advertising Lecture as the keynote speaker on November 16, 2010. In conversation with exchange4media, Dias shares his experience at the international forums and what he would focus on in his keynote address.

Shanta Saikia Nov 16, 2010 7:27 AM

Design is a business culture brought to life: Preeti Vyas, Chairwoman, VGC?blur=25

Design as a discipline aiding businesses has come a long way. In conversation with exchange4media, Preeti Vyas, Chairwoman, VGC, speaks about the growing importance of design for brands and businesses, her association with design and her new presentation – ‘Designomics’ – as part of the show ‘Logo’ on Bloomberg UTV.

Shanta Saikia Oct 20, 2010 8:32 AM

Tara Muzik channel goes online with Radio Tara?blur=25

Tara Muzik channel has sought to widen its scope with Radio Tara, a 24x7 Internet radio service airing traditional Bengali music. The radio service has been soft launched during the ongoing festive season. Registrations have been free for Radio Tara, but post the Puja season, the service will go paid.

Shanta Saikia Oct 18, 2010 10:28 PM

And the rush is back at JWT India…?blur=25

JWT India has finally got its creative house in order. Adrian Miller’s appointment as CCO in Delhi and Tarun Chauhan returning as Senior VP & Managing Partner in Mumbai has certainly given a great fillip to the agency that has seen a not so active year in 2009. Add to that, Airtel is expected to soon consolidate its entire business with JWT Delhi, and that only further indicates an action-packed year ahead.

Shanta Saikia Aug 12, 2010 8:26 AM

Tapping cinema to effectively deliver a brand’s message?blur=25

Cinema is an audio-visual medium where the ad message is delivered in a larger-than-life format and in a clutter-free environment. With a burgeoning multiplex network, this medium can deliver a lot more. Qube Cinema Networks recently launched a currency designed to measure the value delivered by cinema in a given brand’s media plan. Arvind Ranganathan, CEO, Real Image, explains how this currency can work out for brands and media planners.

Shanta Saikia May 26, 2010 9:22 AM

IRS 2010 Q1: Most of the Top 20 dailies see growth; Dainik Jagran continues its lead?blur=25

The IRS 2010 Q1 data sees most of the Top 20 dailies register growth, with just six dailies witnessing a decline in AIR (Average Issue Readership). Dainik Jagran maintains its leadership position. The Times of India and Hindustan Times are the only English dailies in the Top 20 dailies list.

Shanta Saikia May 5, 2010 8:54 AM

Recruitment firm Xanadu turns 8; looks to consolidate the market?blur=25

Xanadu Consulting Group Pvt Ltd, touted as India’s only executive search services group focused purely on media and advertising, turned eight on April 8, 2010. Going forward, the group plans to consolidate the market that it services and build on the philosophy of empowering media organisations and building great careers.

Shanta Saikia Apr 9, 2010 8:58 AM

Kushal Sanghvi comes on board StratosHear as Exec Director – Biz Development, Media & Alliances?blur=25

Kushal Sanghvi has joined StratosHear as Executive Director - Business Development, Media and Alliances. He came on board on April 7, 2010 and is in the process of settling in. Sanghvi moves from Media Contacts, where he was Managing Director. In his new role, Sanghvi will be responsible for forging alliances with telecom companies to grow the business.

Shanta Saikia Apr 8, 2010 8:45 AM

Shriram Transport appoints Madison Media as AOR; size of biz pegged at Rs 50 cr?blur=25

Close on the heels of the General Motors win, Madison Media has added another large business to its kitty – Shriram Transport Finance Company Ltd (STFC), India’s largest player in commercial vehicle finance. The size of the business is approximately worth Rs 50 crore. It is for the first time that the business has been consolidated to a media AOR.

Shanta Saikia Apr 7, 2010 8:52 AM

Coca-Cola seeks to ‘Burn’ its path in the fashion scene?blur=25

Coca-Cola India has come up with a unique initiative for its energy drink Burn. Christened ‘Burn Curate’, this initiative seeks to provide an opportunity for young students of fashion designing to show their creative abilities. The winning design will be displayed at the Wills India Fashion Week (WIFW) - March 2010 Season across five days and will be entitled to a cash prize of Rs 50,000

Shanta Saikia Mar 17, 2010 9:43 AM

With Global Top 100 Award, Pinstorm looks to up its growth momentum in 2010?blur=25

The year couldn’t have started on a better note for Pinstorm. The Mumbai-headquartered digital brand management firm has been awarded the Red Herring Global Top 100 Award at a ceremony in San Diego, USA, on January 16, 2010. An elated Mahesh Murthy, Founder, Pinstorm, shares his firms plans for the year ahead and the key focus areas in an exclusive conversation with exchange4media.

Shanta Saikia Jan 19, 2010 7:53 AM

Befuddled… bas yun hi – Shanta Saikia?blur=25

As I sit down to write about my wishes for 2010 amid fireworks going off around me as people ring in the New Year, all I can think about is that may 2010 keep bringing in fireworks of the ‘news’ kind – good news of course. It’s been a while since we’ve had some consistent good news in the industry, says Shanta Saikia.

Shanta Saikia Jan 1, 2010 9:36 AM

Rajdeep Sardesai re-elected President of Editors Guild; to up the ante against paid news?blur=25

Rajdeep Sardesai, Editor-in-Chief, IBN Network, has been re-elected President of the Editors Guild of India for a second term at the elections held in the Capital on December 22, 2009. Coomi Kapoor, a columnist with The Indian Express Group, has been elected the General Secretary. Rohit Bansal has been re-elected the Treasurer for yet another term.

Shanta Saikia Dec 23, 2009 7:43 AM

Digital Commerce: Driving value for customers today?blur=25

Is e-Commerce driving value for customers came up for some deliberation at the National Conference on Digital Commerce, held in Delhi on November 27, 2009. Some of the questions that were raised included whether digital commerce companies were a making a difference to online Indians, and whether they were creating enough trust among customers.

Shanta Saikia Nov 30, 2009 9:01 AM

IRS 2009 R2: TOI overtakes HT to lead in Delhi; shows growth in the market?blur=25

The Indian Readership Survey (IRS) 2009 R2 data, released on November 23 show The Times of India pipping Hindustan Times to the post in Delhi and registering a 3.63 per cent growth in the average issue readership (AIR) numbers in the process. HT, on the other hand, has shown a decline of 2.86 per cent in its AIR.

Shanta Saikia Nov 25, 2009 8:08 AM