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Star Plus begins promotion blitz for ‘Survivor India’?blur=25

Star Plus is ready with its first non-fiction launch of the year. ‘Survivor India’ premieres on January 6, and is being promoted through radio, print, outdoor and digital mediums.

Shanta Saikia Jan 5, 2012 8:22 AM

inext goes digital to build greater youth connect?blur=25

inext’s  website goes officially live from today. Mudra Max is handling the digital campaign for inextlive.com’s launch.

Shanta Saikia Jan 3, 2012 8:42 AM

MTS India’s OOH campaign gets a dash of Red Energy?blur=25

MTS’ OOH campaign in the West Bengal circle is aimed at building a greater connect with the youth and is an extension of its Red Energy campaign.

Shanta Saikia Dec 26, 2011 9:30 AM

20 pc hike in ad spends for Chhattisgarh Tourism in 2012?blur=25

With the tag line ‘Full of Surprises’, Chhattisgarh Tourism Board’s ad campaign is targeted at high networth individuals (HNIs).

Shanta Saikia Dec 26, 2011 9:28 AM

Insight Brandcom ushers in mainline ad agency experience in N-E?blur=25

Insight Brandcom has been launched in Assam to offer integrated media communication services to brands operating in the North East region.

Shanta Saikia Dec 20, 2011 7:56 AM

Outreach bags 15-yr rights from Jorhat Municipal Board?blur=25

The contract is to uplift the outdoor advertisement market by advertising through unipoles, gantries and traffic signals in the upper Assam town.

Shanta Saikia Dec 19, 2011 8:24 AM

‘Stuff’ magazine to focus on digital & web platforms?blur=25

As Haymarket’s ‘Stuff’ completes three years in India, the gadget magazine will now have a stronger focus on digital and web platforms.

Shanta Saikia Dec 2, 2011 9:33 AM

MTS ‘Dongle City’ OOH campaign grabs eyeballs?blur=25

Shankar Bali, COO, Delhi & Haryana Circles, MTS India, talks about MTS’ ‘Dongle City’ campaign and leveraging OOH to create brand awareness.

Shanta Saikia Dec 2, 2011 8:37 AM

Vizeum India wins media duties of XS Real?blur=25

 Vizeum India will handle the media mandate for Chennai-based property developer XS Real. The business will be handled out of Vizeum’s Chennai office.

Shanta Saikia Nov 30, 2011 12:58 PM

Vizeum India wins media duties of Educomp Schools?blur=25

Vizeum India will now handle Educomp Schools’ media mandate in India to identify the appropriate communication programmes and deliver the same most cost optimally.

Shanta Saikia Nov 29, 2011 8:00 AM

Sri Adhikari Brothers appoints Kavita Sagar as National Sales Head?blur=25

As National Sales Head for Sri Adhikari Brothers’ channels Mastiii, Dabangg and Dhamaal, Kavita Sagar will be responsible for driving sales efforts across the network, including brand count increase and revenue.

Shanta Saikia Nov 11, 2011 7:39 AM

Mindshare appoints Ashok Lalla as Leader, Digital, South Asia?blur=25

Based out of Mumbai, Ashok Lalla will report to Ravi Rao, Leader, Mindshare South Asia. He moves from Euro RSCG, where he was President – Digital, and worked with several blue-chip clients, including Unilever and IBM.

Shanta Saikia Nov 9, 2011 8:39 AM

Who will be IMPACT Person of the Year 2011? Nominees announced?blur=25

Agnello Dias, Haresh Chawla, Madhukar Kamath, Man Jit Singh, Rajiv Verma, Ronnie Screwvala, Sandeep Goyal and Vineet Jain are the eight industry leaders nominated for IMPACT Person of the Year 2011, presented by Jagran Group.

Shanta Saikia Nov 9, 2011 8:11 AM

Apex lending a hand to MTS to break through OOH clutter?blur=25

Data card business is one of the key focus areas for MTS. In a bid to create hype around its high speed data card Mblaze, MTS and Apex have conceptualised an eye-catching OOH initiative in Mumbai…

Shanta Saikia Nov 8, 2011 9:00 AM

Carat retains Philips’ media duties in India?blur=25

While moving away from the single agency model, Philips has decided to continue its relationship with Carat as the global strategic media agency partner across all business sectors and the corporate organisation.

Shanta Saikia Nov 8, 2011 8:16 AM

Publicis Ambience bags Henko biz; ac size Rs 15 cr?blur=25

Jyothy Laboratories Ltd has awarded Henko’s creative mandate to Publicis Ambience. This is further to the agency partnership realignment post the merger of Jyothy Laboratories and Henkel.

Shanta Saikia Oct 20, 2011 9:06 AM

6 Indian entries in Festival of Media Asia awards’ shortlist?blur=25

Six entries from India have been shortlisted for the Festival of Media awards, which will be held in Singapore on November 15, 2011. Mindshare has two shortlists, while LMG, Maxus, Lodestar UM and Mediacom have one shortlisted entry each.

Shanta Saikia Oct 14, 2011 9:21 AM

Reebok leaves India ‘Flex’ified with Real Flex?blur=25

Reebok’s ‘ReeFlex’ campaign has taken off with innovations across media to tap into the festive season and create resonance among consumers. Sajid Shamim, Brand Director, Reebok, shares more on the campaign...

Shanta Saikia Oct 4, 2011 9:34 AM

Kreate Advertising eyes 20-25 pc growth as it completes 9 yrs?blur=25

Kreate Advertising has come a long way since its formation in 2002 at an investment of just Rs 5 lakh. As the agency moves towards completing a decade in the business, it is looking at around 20-25 per cent increase in profitability. CMD Dhaval Mehta traces the agency’s journey so far...

Shanta Saikia Sep 30, 2011 9:08 AM

Fiat rolls out new campaign signifying its Indian connect?blur=25

Fiat India Automobiles Ltd has launched a new ad campaign to depict its bond with India. Conceptualised by Bates 141, the multimedia campaign features a new TV commercial that brings out the vibrancy of festivities of India and the ‘Italianess’ and technological strengths of Fiat cars in India.

Shanta Saikia Sep 26, 2011 12:30 PM