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Flashed Earlier: Lintas Initiative Media wins media duties of Crazeal?blur=25

Lintas Initiative Media has won the duties of Crazeal following a keenly fought out pitch between five agencies. The account size is pegged at Rs 25 cr

Shanta Saikia Mar 5, 2012 9:52 AM

Everest brings Shekhar Dobara for Movers & Shakers?blur=25

SAB TV has rolled out the launch campaign to announce the return of popular talk show ‘Movers and Shakers’ with Shekhar Suman returning as the host

Shanta Saikia Mar 5, 2012 9:07 AM

What the Hell? wins creative duties of Andslite?blur=25

Close on the heels bagging the new herbal drinking water brand from Serama Energy, What the Hell? has won the Andslite business post a multi-agency pitch

Shanta Saikia Mar 2, 2012 8:27 AM

Letting words do the talking?blur=25

Bodhisatwa Dasgupta, Copy Controller, O&M, has embarked on a mission to revive the near lost art of ‘copywriting’ with Put Headline Here initiative

Shanta Saikia Feb 28, 2012 8:16 AM

Engage readers beyond traditional media?blur=25

The greatest challenge for business journalists, as per Rohit Bansal, is engaging with a huge proliferation of social media and staying relevant

Shanta Saikia Feb 27, 2012 10:04 AM

The ethical challenges in business journalism?blur=25

Trusting the inherent goodness of people or laying down firm codes of conduct, ethics in business journalism raises some intense debates in the industry

Shanta Saikia Feb 27, 2012 9:12 AM

‘We have now reached PR 2.0’?blur=25

Mahindra Group Corp Comm Head Roma Balwani and Prof Janice Neil stress on a human face for corporates to navigate today’s complex business scenario

Shanta Saikia Feb 27, 2012 8:14 AM

‘Journalism is like the art of seduction’?blur=25

Cultivating good sources have make all the difference between an okay and a great report with all the relevant facts, says Penelope Macrae, Editor – South Asia, AFPO

Shanta Saikia Feb 27, 2012 8:13 AM

Serama Energy assigns new herbal water brand to What The Hell??blur=25

What The Hell? has won the account on the back of a multi-agency pitch that took place in January 2012. Wizmore Communications is the media AOR

Shanta Saikia Feb 23, 2012 8:45 AM

ET.com launches online market community - ET Speed?blur=25

Backed by Times Internet Ltd, ET Speed is a real time community platform for market information sharing and dissemination

Shanta Saikia Feb 21, 2012 8:19 AM

Fanta unveils new TV campaign today?blur=25

Along with the mass-media campaign, Fanta will also engage with consumers through a special on-ground activation in 42 cities across 10 states

Shanta Saikia Feb 17, 2012 9:01 AM

MOMS rolls out larger-than-life campaign for DishTV?blur=25

DishTV, which recently launched its new TV campaign, has drawn up an aggressive outdoor campaign and has engaged the services of MOMS

Shanta Saikia Feb 17, 2012 8:50 AM

UTV celebrates Valentine’s Day the Bindass way?blur=25

UTV Bindass tied up with Tata Nano for its Valentine’s Day activation in Mumbai and Delhi. Social media and on-ground initiatives created the buzz

Shanta Saikia Feb 16, 2012 9:04 AM

Industry honchos to analyse Pitch Madison Media Advertising Outlook?blur=25

How did media & ad industry perform in 2011? Where were the ad monies spent last year? Pitch Madison Media Advertising Outlook to reveal all on Feb 17

Shanta Saikia Feb 13, 2012 2:28 PM

 Flashed Yesterday:LMG rejig: Promotions at Mumbai, Kolkata, Kochi offices?blur=25

In the ongoing restructure drive, LMG has promoted Mahesh Motwani (Kolkata), Patrick Gomes & Dhirendra Singh (Mumbai) and Vidya Nandakumar (Kochi)

Shanta Saikia Jan 28, 2012 7:33 AM

LMG rejig: Promotions at Mumbai, Kolkata, Kochi offices?blur=25

In the ongoing restructure drive, LMG has promoted Mahesh Motwani (Kolkata), Patrick Gomes & Dhirendra Singh (Mumbai) and Vidya Nandakumar (Kochi)

Shanta Saikia Jan 27, 2012 12:30 PM

LMG rejig: Promotions at Mumbai, Kolkata, Kochi offices?blur=25

In the ongoing restructure drive, LMG has promoted Mahesh Motwani (Kolkata), Patrick Gomes & Dhirendra Singh (Mumbai) and Vidya Nandakumar (Kochi)

Shanta Saikia Jan 27, 2012 12:26 PM

India’s PR industry at Rs 800 cr: MSLGroup report?blur=25

MSLGroup report on India’s PR industry sees growth scope amid a bleak economy, but lists fee structure, talent crunch, perception as major challenges

Shanta Saikia Jan 27, 2012 7:48 AM

MediaCom starts 2012 with KDD India win?blur=25

MediaCom has been awarded the KDD India media biz following a multi-agency pitch. The business will be managed out of MediaCom’s Bangalore office

Shanta Saikia Jan 13, 2012 9:54 AM

CNBC Awaaz launches brand campaign to mark 7 yrs?blur=25

From being an out-and-out business channel, CNBC Awaaz is progressing to become a growth tool, which creates value for its viewers

Shanta Saikia Jan 13, 2012 8:02 AM