MakeMyTrip enables ‘social’ travel with Tripalong?blur=25

MakeMyTrip’s social app, Tripalong integrates social networks and maps travel itinerary to help users connect with friends while traveling

Shanta Saikia Apr 19, 2012 1:38 PM

Percept Media Lab launches; forecasts IPL 5 viewership?blur=25

As per Percept’s study, 15+ Female SEC ABC viewership of IPL 5 is slated to grow by 17 per cent even as IPL viewing among women is steadily declining

Shanta Saikia Apr 10, 2012 10:23 AM

IPL 5: Padding up for a tough fight ahead?blur=25

Controversies, ratings dip, unsold inventory are taking a toll on Brand IPL. An MSLGroup report takes a look at whether the league is still a smash hit

Shanta Saikia Apr 5, 2012 1:46 PM

Reporter’s Diary: A refreshed vision?blur=25

Shanta Saikia reflects on how the minds of industry stalwarts work and how interactions can open up a whole world of opportunities

Shanta Saikia Mar 31, 2012 7:58 AM

<b>Expert Speak: </b>Regional TV news to see more experimentation?blur=25

It is the audience that will decide what content works, say TV media experts, stressing that this audience is maturing and sensationalism no longer rules

Shanta Saikia Mar 28, 2012 12:04 PM

Making PR measurable and accountable?blur=25

Can the impact of PR campaigns be measured through data? Yes, say experts as they list various tools and techniques available to PR practitioners today

Shanta Saikia Mar 26, 2012 8:48 AM

PR Awards to set gold standard for industry: Experts?blur=25

The jury for the India PR &amp; Corporate Communications Awards has set very high standards for judging; the ceremony will take place in Delhi today

Shanta Saikia Mar 22, 2012 9:30 AM

OOH Advtg Awards: Quality of entries much better, say experts?blur=25

Experts see OOH Advertising Awards as a platform to give a boost to the industry and also attract new talent with the recognition that these awards bring

Shanta Saikia Mar 17, 2012 8:30 AM

Armstrong, Euro Tiles get a retail activation push?blur=25

4P Brandcom&rsquo;s retail activation for Armstrong and Euro Tiles has helped power the new product launches by the two companies across cities

Shanta Saikia Mar 14, 2012 9:42 AM

500-plus entries compete for OOH Advtg Awards?blur=25

Jury Chairperson Ashish Bhasin commented on the diversity of entries received this year and said that overall entry quality was better than last year

Shanta Saikia Mar 14, 2012 9:33 AM

AMO bags creative duties of Tatva edible oils?blur=25

The national campaign for Tatva nutritionally enhanced edible oils will be launched in a month&rsquo;s time and will involve a mix of ATL and BTL activities

Shanta Saikia Mar 12, 2012 10:56 AM

Greenline lights up OOH campaign for MS Office 365?blur=25

OOH agency, Greenline has made use of LED lighting to draw more eyeballs for the outdoor campaign for MS Office 365. The initiative is being carried out in five cities

Shanta Saikia Mar 12, 2012 9:23 AM

OOH industry will grow 9 pc in 2012: Ashish Bhasin?blur=25

The distinguished jury panel, led by Chairman Ashish Bhasin, is all set to judge the entries for the OOH Advertising Awards 2012 on March 12

Shanta Saikia Mar 10, 2012 7:56 AM

IRS 2011 Q4: Magazines overall see decline?blur=25

Six of the top 10 magazines have seen decline in AIR as per the IRS 2011 Q4 results. New entrant, Samanya Gyan Darpan, has captured the No. 4 position

Shanta Saikia Mar 7, 2012 8:01 AM

IRS 2011 Q4: Slide continues for language magazines?blur=25

Seven of the top 10 language magazines have seen decline as per IRS 2011 Q4. Bengali magazines see growth in average issue readership

Shanta Saikia Mar 7, 2012 7:58 AM

IRS 2011 Q4: Steep growth for Patrika, Prabhat Khabar?blur=25

Six of the top 10 dailies saw growth in IRS 2011 Q4. Dainik Bhaskar lost 274,000 readers during the quarter, while Patrika grew the fastest at 24.9 per cent

Shanta Saikia Mar 6, 2012 8:50 AM

IRS 2011 Q4: Growth for 6 of top ten language dailies?blur=25

Among language dailies, Marathi papers Lokmat &amp; Daily Sakal saw good growth as per IRS 2011 Q4 results. Eenadu lost the most number of readers

Shanta Saikia Mar 6, 2012 7:42 AM

IRS 2011 Q4: English publications stem magazines’ slide?blur=25

Magazines continue to see decline in AIR in IRS 2011 Q4 as well. English magazines fare better with all except one among top 10 seeing growth

Shanta Saikia Mar 6, 2012 7:42 AM

IRS 2011 Q4: Strong growth for TOI, Hindu, HT?blur=25

IRS 2011 Q4 results have brought much cheer to the English dailies&rsquo; camp with seven dailies seeing growth. Mumbai Mirror has overtaken ET in terms of AIR

Shanta Saikia Mar 6, 2012 7:36 AM

Lintas Initiative Media wins media duties of Crazeal?blur=25

Lintas Initiative Media has won the duties of Crazeal following a keenly fought out pitch between five agencies. The account size is pegged at Rs 25 cr

Shanta Saikia Mar 5, 2012 11:05 AM