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Amar Ujala MQ 2012: Mohit Joshi, Suresh Balakrishnan to test Delhi?blur=25

Doing the honours as quiz masters for Delhi regionals are Mohit Joshi, MD, MPG India and Suresh Balakrishnan, CEO, Lintas Media Group

Shanta Saikia Jun 14, 2012 8:44 PM

STAR’s gastronomic offer for MasterChef Australia 4?blur=25

STAR is aggressively mktg MasterChef Australia 4, including recreating culinary experience in India via Shiro & Hard Rock Café

Shanta Saikia Jun 12, 2012 8:38 PM

Amar Ujala MQ 2012: Time to hone your media mojo?blur=25

MQ - What’s your Media Quotient? is back with its fourth edition. Amar Ujala is the title sponsor this year

Shanta Saikia Jun 7, 2012 7:06 PM

Deciphering what children want?blur=25

Marketing should be about creating experiences that shape and nurture a young person, say experts

Shanta Saikia May 29, 2012 6:44 PM

Puri Constructions gets the Midas touch?blur=25

Puri Constructions is spending Rs 10 lakh on its OOH campaign per month. The six month long campaign is being executed by Midas OOH

Shanta Saikia May 23, 2012 9:10 PM

Maruti Suzuki earmarks 15pc for WagonR Think Big Challenge?blur=25

The ‘WagonR Think Big Challenge’ provides a unique platform for budding entrepreneurs & is based on WagonR’s core brand values – smartness and leadership

Shanta Saikia May 23, 2012 9:09 PM

Times Internet partners with AIR for live IPL commentary?blur=25

Cricket fans can now listen to live commentary of the last three matches of IPL Season 5 on All India Radio’s National Channel and FM Gold Network

Shanta Saikia May 23, 2012 7:05 PM

Raghwesh Asthana is Sadhna News CEO?blur=25

Asthana has been brought on board to help Sadhna News consolidate its focus on regional news in UP, Uttarakhand, Bihar, Jharkhand & MP, Chhattisgarh

Shanta Saikia May 21, 2012 9:02 PM

Raghwesh Asthana is Sadhna News CEO?blur=25

Asthana has been brought on board to help Sadhna News consolidate its focus on regional news in UP, Uttarakhand, Bihar, Jharkhand & MP, Chhattisgarh

Shanta Saikia May 21, 2012 9:02 PM

Reporter’s Diary: Of TRAI diktat & digitisation deadlines?blur=25

Less ads during one’s favourite soap is a welcome move for the viewers, but e4m’s Shanta Saikia wonders how it would impact ad rates and revenues

Shanta Saikia May 19, 2012 9:13 PM

Dena Bank’s pitch call for advtg and PR mandates?blur=25

The bank has invited Expression of Interest from ad agencies to handle its creative duties and media planning & buying. It is also looking for a PR partner

Shanta Saikia May 11, 2012 7:11 PM

Greenthumb appoints Tanmay Dasgupta as Director?blur=25

Dasgupta’s last stint was with Selvel as its GM – Sales and Marketing. He spent 18 years with the outdoor advertising company

Shanta Saikia May 9, 2012 8:46 PM

Greenthumb appoints Tanmay Dasgupta as Director?blur=25

Dasgupta’s last stint was with Selvel as its GM – Sales and Marketing. He spent 18 years with the outdoor advertising company

Shanta Saikia May 9, 2012 8:46 PM

When a Hero rises and Goliath falls?blur=25

Communication is the key in everything that brands do – whether it is the formation of Hero MotoCorp or a David Vs Goliath showdown in Citibank’s case

Shanta Saikia May 2, 2012 10:13 PM

Idea lights up highways in MP & Chhattisgarh?blur=25

Idea Cellular’s awareness campaign involves installing Idea branded light reflectors on tractors plying in MP and Chhattisgarh to reduce road mishaps

Shanta Saikia May 2, 2012 7:32 PM

Blue Digital Media launches incubation centre for start-ups?blur=25

The digital marketing company has allocated Rs 5 lakh for Q1 FY13 and is looking to invest in about four ideas in the first year of operation of the centre

Shanta Saikia May 1, 2012 8:23 PM

Mutti focuses on BTL, print & OOH for India foray?blur=25

The Italian brand has tied up with Future Group’s DY Works for brand communication

Shanta Saikia Apr 27, 2012 8:16 AM

Brand Curry appoints Dhirendra Agrawal as Creative Head?blur=25

Agrawal’s mandate will be to re-structure the organisation, bring dynamism in the system and make the agency ready for next level of growth

Shanta Saikia Apr 25, 2012 8:22 AM

Vritti i-Media helps effectively reach tier II & tier III cities?blur=25

Vritti i-Media has been strengthening its ops to service tier II & tier III cities and rural markets through its DigitalWorld Audio and Audio Visual Network

Shanta Saikia Apr 24, 2012 9:35 AM

Vibgyor revamps corporate identity?blur=25

After 10 years in the business, Vibgyor Brand Services has adopted new corporate identity and business philosophy that seeks to ‘Involve and Excite’

Shanta Saikia Apr 20, 2012 10:19 AM