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"Content is king, but with many kingdoms:?blur=25

According to B Saikumar, Group CEO, Network18, the biggest challenge for media professionals is to ensure their brands straddle media & geographies

Shanta Saikia Oct 23, 2012 1:36 AM

Being afraid of data is being short-sighted: Sheldon Monteiro?blur=25

“Everything is now connected consumerism. While relationships have been digitised, human expectations have not,” says the Global CTO of SapientNitro

Shanta Saikia Oct 23, 2012 1:36 AM

Reporter’s Diary: Why the world needs more Malalas?blur=25

Pakistani schoolgirl Malala Yousafzai might just be the catalyst that could bring about a sea change in the neighbouring nation, feels Shanta Saikia

Shanta Saikia Oct 13, 2012 9:54 PM

timesdeal initiates first ever brand campaign?blur=25

Print is being used to generate maximum impact; it is being supported by online display & search ads

Shanta Saikia Oct 11, 2012 1:32 AM

Mindshare is Spikes Media Agency of the Year?blur=25

The agency has also bagged a Grand Prix in the Media category for the work done for Hindustan Unilever

Shanta Saikia Sep 19, 2012 7:49 PM

Spikes 2012: Mindshare Mumbai is Media Agency of the Year?blur=25

The agency has also bagged a Grand Prix in the Media category for the work done for Hindustan Unilever, called 'Where What You Grow Is What You Eat'

Shanta Saikia Sep 18, 2012 6:42 PM

Reporter’s Diary: Media hits some turbulence?blur=25

That dreaded word for any employee – ‘layoff’ – is doing the rounds again. Will it be a wave or just a minor ripple this time, wonders Shanta Saikia

Shanta Saikia Sep 15, 2012 9:19 PM

Reporter’s Diary: Whither goest, journalism??blur=25

Where is journalism headed today – is it catering to an increasingly whimsical reader base or maintaining one’s integrity to the truth, wonders Shanta Saikia

Shanta Saikia Aug 11, 2012 9:54 PM

Vodafone assigns PR mandate to Adfactors?blur=25

Adfactors PR has been selected after a two-month long evaluation process, which involved presentations from five PR agencies

Shanta Saikia Aug 7, 2012 6:31 PM

Reporter’s Diary: How much is too much??blur=25

What started out as a case of molestation of a young girl in Guwahati, is now alarmingly pointing fingers at the role of media in the entire sordid episode

Shanta Saikia Jul 21, 2012 10:08 PM

Penn Schoen Berland, Puretech form alliance?blur=25

The companies have entered into a partnership to provide clients with ‘360 degree persuasion solutions’

Shanta Saikia Jul 19, 2012 9:04 PM

Penn Schoen Berland, Puretech form alliance?blur=25

The companies have entered into a partnership to provide clients with ‘360 degree persuasion solutions’

Shanta Saikia Jul 19, 2012 7:38 PM

Crazeal takes BTL route to audience connect?blur=25

Stepping up its BTL activities, Crazeal has partnered with PVR, Café Coffee Day and some 5-Star hotels in Delhi

Shanta Saikia Jul 10, 2012 7:01 PM

Interactive touch screens in radio cabs tap receptive audience?blur=25

Moving Trumpet’s initiative, MTC Interactive, is providing marketers a medium to reach commuters on the go in radio taxis with interactive ads

Shanta Saikia Jul 9, 2012 11:08 PM

Mobile commerce to drive eBay India growth?blur=25

With robust growth foreseen for mobile commerce, eBay has adopted a marketing pitch that states: ‘Reach for your phone before you reach for your wallet’

Shanta Saikia Jul 9, 2012 9:14 PM

The transformation of Bihar?blur=25

Once a land of the lawless, Bihar has today become a model for progress. Deputy CM of Bihar Sushil Kumar Modi explains how this was achieved

Shanta Saikia Jul 3, 2012 7:09 PM

Amar Ujala MQ 2012: Team ABP wins Kolkata round?blur=25

The ABP team comprising Trishit Majumdar and Subhrangshu Banerjee swept the Kolkata regionals with a total score of 70 points

Shanta Saikia Jun 26, 2012 7:44 PM

Amar Ujala MQ 2012: Kolkata gears for media quiz today?blur=25

Quizzing capital of India, Kolkata, is all set to prove its mettle once again at the Media Quotient quiz, being held today at Rang Darbar, Swabhumi

Shanta Saikia Jun 22, 2012 9:37 PM

Reporter’s Diary: Festival time again?blur=25

exchange4media’s Shanta Saikia wonders how many of the 1,182 entries from India will win laurels and Lions at Cannes Lions this year

Shanta Saikia Jun 16, 2012 10:08 PM

Fujifilm ups digital activity post FB initiative?blur=25

With numerous consumer engagement activities on Facebook, Fujifilm India to extend social media reach to Twitter, Pinterest, blogs, etc.

Shanta Saikia Jun 15, 2012 8:19 PM