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The biggest differentiator would be our product: B. Krishna Rao, Parle?blur=25

Parle Group has recently released their maiden communication for the product Mexitos which was launched in the market in August 2015. B. Krishna Rao, Deputy Marketing Manager, Parle Products spoke to exchange4media about the marketing plans of Mexitos, the target segment, the size and the challenges in this category and more

Sarmistha Neogy Apr 18, 2016 7:57 AM

Lingerie brands choose bold vs subtle campaigns to target consumers?blur=25

Brands in the lingerie space are gradually moving from objectifying women or attracting men's attention to spreading awareness among women about the need to choose the right lingerie

Sarmistha Neogy Apr 18, 2016 7:49 AM

How brands need to go beyond posts; get witty, emotional, interact with consumers @ the right time?blur=25

The popularity of social media has forced brands; both established and newly launched, to adopt new communication strategies to lure the digital-friendly consumers who will only pay attention if the brand communication stands out from the clutter

Sarmistha Neogy Apr 14, 2016 8:11 AM

Powerful brand is all about a powerful human purpose: Carol Foley, Leo Burnett?blur=25

Carol Foley, Executive Vice-President, Director of the Human Lab, Leo Burnett Worldwide visited Mumbai recently to participate in a two day workshop to discuss the prospects of its measurement tool--HumanKind Quotient

Sarmistha Neogy Apr 14, 2016 8:09 AM

Housing.com looks at marketing spends of USD 5-7 million in 2016-17?blur=25

The campaign titled ‘Yeh ghar sirf ghar nahi, Yeh ghar meri jaan hai’ highlights that home buying is an emotional journey, and Housing.com is a trusted partner in this journey

Sarmistha Neogy Apr 12, 2016 8:02 AM

Different doesn’t always have value, better does: Carter Murray?blur=25

On the final day of Goafest 2016, Carter Murray, Worldwide CEO, FCB spoke on the topic ‘Surviving and thriving in a time of intense change’ and how digital consumption is redefining the marketing game

Sarmistha Neogy Apr 11, 2016 7:58 AM

Smartphones have redefined the role for RedBus: Prakash Sangam @Goafest2016?blur=25

He also spoke about how RedBus has grown in the last ten years, the kind of challenges they faced and how it has innovated to keep itself ahead of everyone

Sarmistha Neogy Apr 9, 2016 8:09 AM

It is a mistaken notion that process is a barrier to creative: Chandramouli Venkatesan Mondelez @Goafest 2016?blur=25

Chandramouli Venkatesan, Managing Director, Mondelez India spoke about ‘Three things which agencies need to do to make themselves better’ during a discussion that focused on the client-agency equation

Sarmistha Neogy Apr 8, 2016 7:59 AM

Vivo India allocates Rs 200 crore for brand promotion during IPL 2016?blur=25

Chinese smart phone brand Vivo, which has replaced PepsiCo as the title sponsor for the Indian Premier League (IPL) Season 9, has allocated a budget of Rs 200 crore to leverage its association with the event

Sarmistha Neogy Apr 6, 2016 8:02 AM

Vivo India allocates Rs 200 crore for brand promotion during IPL 2016?blur=25

Chinese smart phone brand Vivo, which has replaced PepsiCo as the title sponsor for the Indian Premier League (IPL) Season 9, has allocated a budget of Rs 200 crore to leverage its association with the event

Sarmistha Neogy Apr 6, 2016 8:02 AM

Vivo India allocates Rs 200 crore for brand promotion during IPL 2016?blur=25

Chinese smart phone brand Vivo, which has replaced PepsiCo as the title sponsor for the Indian Premier League (IPL) Season 9, has allocated a budget of Rs 200 crore to leverage its association with the event

Sarmistha Neogy Apr 6, 2016 8:02 AM

Yatra.com pits Kanhaiya Kumar against MakemyTrip’s Ranveer Singh & Alia Bhatt?blur=25

While MakemyTrip has roped in popular faces like Ranveer Singh and Alia Bhatt, Yatra.com has released a new digital video which takes a dig at Kanhaiya Kumar

Sarmistha Neogy Apr 5, 2016 8:09 AM

India is one of the most fantastic economies in the world:Rana Kapoor, MD & CEO, YES Bank?blur=25

exchange4media in association with BBC World News held the second edition of the ‘One on One series’. The guest of honour on the occasion was Rana Kapoor, MD & CEO, YES Bank, who spoke to BBC’s Ros Atkins and shared his insights on the subject

Sarmistha Neogy Apr 4, 2016 7:52 AM

Ola plays prank again on April Fool’s Day, Oyo Rooms tags along?blur=25

Ola introduced the concept of #OlaRooms, inviting people to spend the night in cabs

Sarmistha Neogy Apr 2, 2016 7:28 AM

Vodafone Vs Airtel, the 4G war heats up?blur=25

While Vodafone has got its iconic pug back to announce their 4G network, Airtel has added a humorous twist to its campaign storyline for better connect with the audiences

Sarmistha Neogy Mar 28, 2016 8:01 AM

IPL Season 9 uses kids as protagonists for 'Ek India Happywala'?blur=25

To promote the sporting event and create hype around it, Sony Pictures Network (SPN) has launched a creative campaign ‘Ek India Happywala’ in order to deliver the message of happiness across the nation

Sarmistha Neogy Mar 23, 2016 7:57 AM

IPL Season 9 uses kids as protagonists for 'Ek India Happywala'?blur=25

To promote the sporting event and create hype around it, Sony Pictures Network (SPN) has launched a creative campaign ‘Ek India Happywala’ in order to deliver the message of happiness across the nation

Sarmistha Neogy Mar 23, 2016 7:57 AM

Trendspotting: Gaana.com, Biba, Lays & Tata Coffee leverage 'granny charm' to connect with consumers?blur=25

Brands across categories are using the loving old character of a granny in their communication to break the clutter and standout

Sarmistha Neogy Mar 21, 2016 8:53 AM

Is Sonam Kapoor the right fit for Kalyan Jewellers after Aishwarya's exit??blur=25

Sonam Kapoor has replaced actress Aishwarya Rai Bachchan, who was the ambassador of Kalyan Jewellers for more than three years

Sarmistha Neogy Mar 18, 2016 8:05 AM

Latest 'Mauka Mauka' campaign takes the India-Pak cricket rivalry to a new high?blur=25

Given its tremendous popularity on social media, this year too Star Sports is back with their new ‘Mauka Mauka’ campaign, just ahead of the India-Pakistan clash on 19th March, 2016

Sarmistha Neogy Mar 18, 2016 8:02 AM