Assembly Elections 2016: Govt. & private companies use social media to lure voters?blur=25

Social media was used effectively by the government as well as the brands to motivate citizens to vote, in spite of the heavy rainfall in Tamil Nadu

Sarmistha Neogy May 17, 2016 8:12 AM

HE Deodorants new campaign featuring Vir Das takes a dig at sexist ads?blur=25

The video conceptualised by Orchard Advertising highlights the point that brands don’t require sexist commercials to sell their product

Sarmistha Neogy May 16, 2016 8:01 AM

Agencies go social to tap fresh talent?blur=25

From using Snapchat, WhatsApp, YouTube and Twitter, organisations are using social media platforms to find new talent and the reason is simple – that is where the youth today resides

Sarmistha Neogy May 13, 2016 8:33 AM

Maggi Hot & Sweet creates a quirky spot for their latest TVC?blur=25

The campaign conceptualised by Publicis is the story of a couple with different characteristics and how they engage in fun banter while relishing the Maggi Hot and Sweet sauce

Sarmistha Neogy May 13, 2016 8:12 AM

Tinder goes the 'Sanskari' way to connect with Indian audience?blur=25

Dating app Tinder, which recently released their new communication for the Indian audiences on Facebook has caused a stir across social media channels. The brand has invited a lot of flak for its new campaign, which is specifically targeted at the Indian youth

Sarmistha Neogy May 13, 2016 8:01 AM

Colors extends ratings earner  Naagin by a month?blur=25

The one hour fiction-finite show, which was launched in November last year, was supposed to go off air this month. However, owing to the high TRPs it has been garnering, the channel has decided to extend the show by a month

Sarmistha Neogy May 12, 2016 8:03 AM

Zomato's Deepinder Goyal refutes HSBC's valuation markdown; trends on Twitter?blur=25

According to the HSBC report, Zomato’s valuation has been halved and now stands at $500 million. A claim which has been strongly contested by the company

Sarmistha Neogy May 10, 2016 8:26 AM

Brands play the emotional card to celebrate Mother's Day?blur=25

Brands across categories leveraged their association with Mother's Day. By taking the emotional route to find a deep connect with the audience, some brands concentrated only on delivering the message, while others seamlessly integrated the product in the communication

Sarmistha Neogy May 9, 2016 7:49 AM

Goibibo changes slogan after backlash for copying MakeMyTrip’s #BefikarBookKar campaign?blur=25

Tweeps accused Goibibo of blatantly copying MakeMyTrip’s #BefikarBookKar slogan, which was launched with Alia Bhatt and Ranveer Singh in March

Sarmistha Neogy May 6, 2016 8:06 AM

Surf Excel's #ReadyForLife campaign extends its ‘Daag Ache Hain’ philosophy to digital?blur=25

The campaign conceptualised by Lowe Lintas takes the ‘Daag Ache Hain’ proposition of the brand forward

Sarmistha Neogy May 4, 2016 8:13 AM

We are exploring spaces and niches very closely: Vivek Srivastava, Times Network?blur=25

The Network’s English Cluster, comprising of Movies Now HD, Romedy Now HD and MN+ have launched a new campaign to urge viewers to shift to HD viewing

Sarmistha Neogy May 2, 2016 8:07 AM

GEC's redefine weekend programming with Comedy shows, Soap extensions & Film premieres?blur=25

The weekend programming across Hindi GEC’s is a far cry from what it used to be few years back. The transformation is unmissible and more targeted and innovative than ever before to garner maximum viewership

Sarmistha Neogy May 2, 2016 8:06 AM

DS Group's Pulse candy crosses Rs 100 crore in sales in 8 months,to launch TVC next quarter?blur=25

The popular candy ‘Pulse’ from the house of DS Group recently crossed Rs 100 crore in sales in a span of just 8 months

Sarmistha Neogy Apr 28, 2016 8:09 AM

Brands flock to leverage Ujjain Kumbh Mela; FMCG & BFSI take the lead?blur=25

Brands are trying various innovative marketing approaches to reach out to their customers, with up to 50-60 million footfalls expected at Ujjain Kumbh over a period of one month

Sarmistha Neogy Apr 27, 2016 8:15 AM

We were niche in India, but with Digibank our aim is to become a mass brand: Surojit Shome, CEO, DBS India?blur=25

The brand has also roped in Sachin Tendulkar as the face of the campaign and he will be promoting ‘DBS Digibank’ across platforms

Sarmistha Neogy Apr 27, 2016 8:07 AM

Advertisers use IPL's festive appeal to rebrand and launch new campaigns?blur=25

IPL is playing a vital role today. Advertisers have been using IPL to launch any brand or start a new campaign. Its been a great help in triggering sales. Read more.

Sarmistha Neogy Apr 25, 2016 7:57 AM

Advertisers use IPL's festive appeal to rebrand and launch new campaigns?blur=25

IPL is turning out to be a feast for brands that want to launch anything new, be it a new product, a rebrand or simply a new campaign that triggers sales

Sarmistha Neogy Apr 25, 2016 7:57 AM

Bigg Boss 10 gets Appy Fizz on board; bets big on new format?blur=25

The format for this year’s Bigg Boss has few new additions. For the first time the show has been thrown open to public participation

Sarmistha Neogy Apr 22, 2016 8:12 AM

We are not in a T20 match; we are playing a test match: Rajesh Iyer, &TV?blur=25

&TV has seen a 54% growth in viewership since its launch and 70% increase in weekday Prime Time and has managed 100+ GRPs in HSM Metros

Sarmistha Neogy Apr 20, 2016 8:08 AM

MS Dhoni,Havells, Kalyan Jewellers, lessons from social media crisis?blur=25

With the rise of the social media platforms, brands across categories are realising the importance of having a crisis management strategy in place, especially when consumers take to the social media to dent a brands image

Sarmistha Neogy Apr 19, 2016 8:08 AM