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Varuna Pumps banks on Salman;releases ads across 1,800 Sultan screens?blur=25

Scarecrow Communications has tried to revive the artistic short film format, which is getting lost these days through these films

Sarmistha Neogy Jul 7, 2016 8:02 AM

Why controversy’s favourite child Salman Khan is still a magnet for brand association??blur=25

Khan's biggest release this year for Eid - Sultan has garnered attention from brands like Timex, Relispray, Force, Videocon, Astral Pipes, Micromax, Escort Tractors, CP Plus &Paras Ghee

Sarmistha Neogy Jul 5, 2016 7:58 AM

Micromax, Videocon, Force, Timex, Relispray, Astral Pipes make a beeline to associate with Sultan?blur=25

Most of these brands have been leveraging their association with Sultan through separate advertising campaigns and contests which are running on TV

Sarmistha Neogy Jul 5, 2016 7:55 AM

How can India improve its performance at Cannes??blur=25

We spoke to advertising and media experts to understand, the challenges and the areas where India needs to work hard to move up the chart

Sarmistha Neogy Jul 4, 2016 8:27 AM

Cannes' Big Winners: Campaigns that scooped Grand Prix this year?blur=25

A whopping 26 Grand Prix awards were handed out over the past one week. A number of integrated campaigns, making clever use of digital display, social media and print in engaging ways, took home a slew of awards across categories.

Sarmistha Neogy Jun 30, 2016 8:05 AM

Dream come true for us; owed it to ourselves to work towards becoming the No1 Healthcare agency: Praful Akali, Medulla?blur=25

Medulla Communications won the coveted Healthcare Agency of the Year title- a first for the country and also 7 metals in the Cannes Lions Pharma category

Sarmistha Neogy Jun 28, 2016 8:32 AM

Star Sports, Hotstar up the ante on Rio 2016 Olympics coverage; dedicate 8 channels on 24*7 basis?blur=25

Nitin Kukreja, CEO, Star Sports and Ajit Mohan, CEO, Hotstar reveal how the respective platforms will be promoting 2016 Olympics, the advertisers on board and their marketing strategies for the event

Sarmistha Neogy Jun 17, 2016 8:02 AM

Amazon most preferred platform with highest brand recall: Nielsen report?blur=25

Among the few findings of the report, Amazon has the highest top of the mind recall (25%) followed by Flipkart (21%) and Snapdeal (20%)

Sarmistha Neogy Jun 15, 2016 8:16 AM

Pro Kabaddi League Season 4 targets viewers with 'Don't Watch Fake, #AsliPanga Dekh' campaign?blur=25

The channel has released their new campaign titled ‘Don’t Watch Fake, #AsliPanga Dekh’ for the tournament which will start on June 25. With a dash of melodrama and humourous twist, the campaign is already getting noticed for its innovative approach

Sarmistha Neogy Jun 14, 2016 7:49 AM

Idea Cellular gives 4G push with 'BiggestSmallChange' campaign?blur=25

The ad conceptualised by Lowe Lintas highlights the benefits of their 4G service in the commercial, like high-speed, great quality, video calling & live-streaming

Sarmistha Neogy Jun 9, 2016 7:54 AM

Tanmay Bhatt controversy a boon for Snapchat in India??blur=25

While political groups filed FIRs against him, the video was a hot topic of discussion across news channels and also grabbed prime time space on Times Now's The Newshour. Not only did

Sarmistha Neogy Jun 6, 2016 8:05 AM

Brands get trendy being on social; use online influencers to grab eyeballs?blur=25

The role of social media influencers is on the rise these days as brands increasingly count on them to generate conversation and grab eyeballs

Sarmistha Neogy Jun 3, 2016 8:06 AM

Ice cream brands beat the heat with high decibel campaigns?blur=25

While Vadilal, Havmor have launched high-decibel campaigns, London Dairy is focusing on upgrading consumers to their products, Magnum has slashed their pricing and others have introduced new flavours

Sarmistha Neogy Jun 1, 2016 8:25 AM

Banjara's campaign takes a strong stand against fairness products; breaks category clichés?blur=25

Banjara’s, a herbal product brand based in South India, has recently launched a campaign titled ‘Be Fair to your loved ones, stop asking them to be FAIR’. With the help of the hashtag #proudofmycolour the brand is promoting their movement against colour biasness in India

Sarmistha Neogy May 27, 2016 8:11 AM

Delayed joining offers to IIM grads, high profile exits & devaluation add to Flipkart's woes?blur=25

After witnessing high profile exits and devaluation, now the ecommerce giant is in the midst of another crisis after it deferred the joining of campus recruits from top notch B-schools

Sarmistha Neogy May 27, 2016 8:04 AM

Pepperfry sets aside 10crore for new campaign highlighting ease of buying furniture online?blur=25

The ad conceptualised by L &K Saatchi & Saatchi highlights the physical inconvenience, time escalations, budget overruns and lack of design options when it comes to making furniture at home

Sarmistha Neogy May 25, 2016 8:09 AM

Myntra's new campaign allays fears of shopping online?blur=25

This campaign aims to influence India’s offline shoppers by addressing their inhibitions towards online fashion and show them, in a light hearted way, how easy and fun shopping on Myntra is

Sarmistha Neogy May 24, 2016 8:18 AM

Great work in toughest categories, with toughest clients makes me happy: Bobby Pawar, Publicis?blur=25

In an interview with exchange4media, Bobby Pawar, Managing Director & Chief Creative Officer, Publicis Worldwide speaks about his journey at Publicis, about Partha Sinha’s exit, his expectation at Cannes, how social media is over taking creative freedom and more...

Sarmistha Neogy May 23, 2016 8:02 AM

Intel's new campaign 'Ek Kadam Unnati Ki Aur' aims to reach 50 million people?blur=25

Telangana, Haryana, Uttar Pradesh, Tamil Nadu, Maharashtra, Gujarat, Karnataka, Chhattisgarh, Andhra Pradesh, Assam and Kerala are the states being targeted in this campaign

Sarmistha Neogy May 20, 2016 8:12 AM

Frooti, Tropicana, Maaza and Paper Boat who wins the Mango wars?blur=25

Like every year, the tussle between prominent mango drink brands is visible across marketing mediums with players launching new campaigns to target customers

Sarmistha Neogy May 19, 2016 8:49 AM