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Max Fashion allocates Rs 10 crore for five-week long campaign, releases first TVC in 10 years?blur=25

Jiten Mahendra of Max Fashion spoke about the campaign conceptualised by JWT, marketing mediums, target audience, reach of the brand, competition scenario and key challenges in this category

Sarmistha Neogy Oct 17, 2016 8:04 AM

Festive discount war gets Snapdeal, Amazon & Flipkart on top spenders list on TV: BARC?blur=25

Snapdeal which had entered the BARC top advertisers list last week, slipped from the third spot to the sixth place for week 40 with 19,143 insertions

Sarmistha Neogy Oct 14, 2016 8:03 AM

TV is the lead medium for us as print is frightfully expensive on CPT: Jitin Paul, Bharti AXA Life Insurance?blur=25

The two videos under the campaign ‘DaroNahiKaro’ revolves around relationships and aims at motivating people to live a stress-free life

Sarmistha Neogy Oct 13, 2016 8:04 AM

Bond of Pan Masalas falls flat with Pierce Brosnan creative?blur=25

Following a furore on social media, the brand came out with a statement saying that there is lack of awareness about the product Pan Bahar which has no nicotine or tobacco

Sarmistha Neogy Oct 10, 2016 7:56 AM

We've changed the way people move around in cities. Ashwin Dias, GM, Uber India?blur=25

Cab service provider Uber finally launches India brand campaign that shows daily life of its drivers and passengers

Sarmistha Neogy Oct 4, 2016 8:13 AM

How a logo change can impact a brand's identity and fortunes??blur=25

Logo change might involve heavy budgets but it’s what brand owners want if it will guarantee customer loyalty

Sarmistha Neogy Oct 3, 2016 8:08 AM

Asian Paints, Nerolac & Dulux Weathershield get aggressive this festive season?blur=25

Popular strategies vary from using celebrities as brand ambassadors, relying on humour, educating consumers on paint as a category and others

Sarmistha Neogy Sep 29, 2016 9:52 AM

Snapdeal, Flipkart, Amazon kickstart high-intensity advertising ahead of festive discount war?blur=25

The fact that these three players will have their respective sale offers running during the same time, it is expected that we will witness more media blitzkrieg, including front page jacket wars and taking potshots at each other’s creative while the sale is on

Sarmistha Neogy Sep 29, 2016 9:45 AM

Tata Sky earmarks Rs 40 crore for big-scale festive campaign featuring Amitabh Bachchan?blur=25

According to reports, the estimated spends to promote the campaign conceptualised by Ogilvy & Mather is around Rs 40 crore in the next 5-6 weeks

Sarmistha Neogy Sep 26, 2016 8:10 AM

GO Cheese to spend Rs 2 Crore for new campaign in October?blur=25

The objective of the campaign conceptualised by J. Walter Thompson is to target the secondary audience- Kids

Sarmistha Neogy Sep 23, 2016 7:49 AM

Will Channel V's latest repositioning guarantee more viewership and better connect with the youth??blur=25

The channel has recently changed their strategy to become a 24-hour music channel, from a youth general entertainment channel

Sarmistha Neogy Sep 19, 2016 8:09 AM

Tanishq's Mia raises a toast to women fighting prejudices inherent in workplaces?blur=25

The campaign has garnered more than 2 lakh views on YouTube and shared more than 3,000 times on Facebook in the last three days

Sarmistha Neogy Sep 14, 2016 8:08 AM

ASCI Board has very little role in determining whether an ad is offending or not: Srinivasan K Swamy?blur=25

In a quick chat, Srinivasan K Swamy, Chairman & Managing Director, RK Swamy spoke of his plan of action as Chairman of the Board of The Advertising Standards Council of India, the current challenges in his new role and more...

Sarmistha Neogy Sep 13, 2016 8:23 AM

Apple iPhone 7 brand film goes viral; clocks 3.5 million views in a single day?blur=25

Both iPhone 7 and iPhone 7 Plus will go on sale in India on October 7 this year

Sarmistha Neogy Sep 9, 2016 8:08 AM

E-commerce looks for an exciting H2’16 as festive season kicks in?blur=25

Snapdeal has allocated more than Rs 200 crore on a 360 degree marketing campaign over the next 60-days

Sarmistha Neogy Sep 7, 2016 8:32 AM

We aim to increase our market share from 10% to 15% over next three years: Vishal Vyas, Skore Condoms?blur=25

In order to promote the latest range, an Indian version of the ‘Champion song’ and TVCs will be launched

Sarmistha Neogy Sep 6, 2016 8:30 AM

Airtel, Vodafone or Idea: Who wins the 4G communication battle??blur=25

While Airtel launched their 4G campaign with Sasha Chhetri, Vodafone got back their pug after four years and Idea Cellular highlighted how 4G can change a life for the better

Sarmistha Neogy Aug 31, 2016 8:09 AM

Will Virat Kohli play a larger role in PepsiCo's endorsement pie after Dhoni's exit??blur=25

Virat Kohli is at the helm of his career and is surely enjoying a lot of attention from brands for endorsements

Sarmistha Neogy Aug 30, 2016 8:07 AM

#Boycott Myntra trends on Twitter for  hurting Hindu sentiments?blur=25

Popular e-commerce portal Myntra started trending on Friday morning for a creative that might have hurt the Hindu sentiments

Sarmistha Neogy Aug 27, 2016 1:01 PM

Flipkart takes on Amazon Prime with 'Flipkart Assured'?blur=25

Extensive marketing is being done, which includes full-page advertisements of the programme and two TVCs conceptualised by Lowe Lintas

Sarmistha Neogy Aug 24, 2016 8:06 AM