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Low cost, high RoI buoy radio music release?blur=25

With only royalty cost incurred and options of strong differentiated content, music release of movies has become one of the most beneficial formats for radio

Saloni Surti May 21, 2013 8:03 PM

Quick five with MyDala's Anisha Singh on opportunities for deals websites?blur=25

Deals websites can be a platform that helps all businesses market themselves via social media, says the CEO & Founder, MyDala

Saloni Surti May 20, 2013 8:06 PM

Need for growth capital puts e-commerce portals in a fix?blur=25

Indian e-commerce sector encounters a tough phase due to the cluttered structure and requirement for long-term business capital

Saloni Surti May 17, 2013 6:38 PM

Thought auction is the only thing giving radio industry sleepless nights??blur=25

In addition to pre-auction issues such as base price & license period, post-auction challenges such as management, IT support & increased costs add to the players’ woes

Saloni Surti May 16, 2013 8:08 PM

There are ways to deal with digital innovations: Rob Norman?blur=25

Marketers need to check a few boxes before adopting tech – size of the user base, barriers, data it will create, etc., explains the Chief Digital Officer of GroupM Global

Saloni Surti May 15, 2013 7:38 PM

Manav Dhanda quits as Network Programming Head of Big FM?blur=25

This was his second stint with RBNL, which lasted for seven months. He is currently an advisor to a number of start-ups, including Yowoto and Getstealdeal

Saloni Surti May 15, 2013 6:57 PM

How can brands harness the power of digital advtg? Experts reveal mantra...?blur=25

Marketers need to think of digital from various aspects such as business, experiences, technology, measurement and volatility, share industry experts

Saloni Surti May 15, 2013 6:55 PM

Will Phase III change the radio advertising game??blur=25

While no changes are expected in the initial months, ad rates will be decided based on the higher reach of stations & advtg economy across other media

Saloni Surti May 14, 2013 8:14 PM

Red FM ropes in Renuka Iyer as National Sales Head?blur=25

The post of National Sales Head had been lying vacant since B Surendar was elevated to Chief Operating Officer for all the South stations of Red FM

Saloni Surti May 14, 2013 7:40 PM

Is banner advertising not pocket friendly??blur=25

With the arrival of comparatively cheaper advertising tools, marketers tend to ignore banner ads. e4m explains how to make the penny invested in banners count…

Saloni Surti May 10, 2013 9:11 PM

Apparels, healthcare, m-comm to boost e-comm growth in 2013?blur=25

Video-based marketing, more traction in tier II & III cities, review-based shopping & advent of m-commerce are trends to look out for in the year ahead

Saloni Surti May 8, 2013 8:02 PM

Radio rues Govt policy on Phase III, fears large no. of licences going unsold?blur=25

Radio players have still not been able to freeze on expansion strategies owing to concerns such as base price, migration fee, license extension, etc.

Saloni Surti May 8, 2013 7:28 PM

"In-app advertising is 100% non-intrusive"?blur=25

It is not push marketing like SMS & calling, explains Binay Tiwari of Vserv.mobi, while talking about how in-app advtg has found resonance with marketers

Saloni Surti May 2, 2013 7:59 PM

RBNL reshuffles top management?blur=25

The Network has seen six key changes in various business roles across the country

Saloni Surti Apr 30, 2013 8:13 PM

How did Zee TV get its mobile strategy right??blur=25

Sustainable product definition, defined content strategy & efficient app marketing have worked in favour of Zee TV’s India’s Best Dramebaaz

Saloni Surti Apr 30, 2013 7:40 PM

RBNL reshuffles top management?blur=25

The Network has seen six key changes in various business roles across the country

Saloni Surti Apr 30, 2013 3:38 AM

Why real estate advertisers choose radio over TV?blur=25

Real estate gives TV a miss but bets on radio as the latter provides TV's strong suit – storytelling – in a cost effective manner, along with consumer engagement

Saloni Surti Apr 29, 2013 8:03 PM

Red FM elevates Balakrishnan Surendar as COO for south ops?blur=25

Nisha Narayanan and Surendar will jointly hold the COO position, with the former handling all stations except the south market

Saloni Surti Apr 29, 2013 7:52 PM

Radio gets approx 20% of Bisleri’s latest 'Kiss to drink' campaign?blur=25

Radio is used as a frequency builder. The campaign is executed in 12-15 cities and has almost 200 spots in a day across towns

Saloni Surti Apr 26, 2013 6:42 PM

Godrej spreads Zindagi Muskuraye on digital?blur=25

While the characters in the TVC narrate a story revolving around Godrej products, the social media campaign maintains a light tone & adds recall value

Saloni Surti Apr 25, 2013 8:18 PM