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Low cost, high RoI buoy radio music release

With only royalty cost incurred and options of strong differentiated content, music release of movies has become one of the most beneficial formats for radio

Saloni Surti May 21, 2013 8:03 PM

Quick five with MyDala's Anisha Singh on opportunities for deals websites

Deals websites can be a platform that helps all businesses market themselves via social media, says the CEO & Founder, MyDala

Saloni Surti May 20, 2013 8:06 PM

Need for growth capital puts e-commerce portals in a fix

Indian e-commerce sector encounters a tough phase due to the cluttered structure and requirement for long-term business capital

Saloni Surti May 17, 2013 6:38 PM

Thought auction is the only thing giving radio industry sleepless nights?

In addition to pre-auction issues such as base price & license period, post-auction challenges such as management, IT support & increased costs add to the players’ woes

Saloni Surti May 16, 2013 8:08 PM

There are ways to deal with digital innovations: Rob Norman

Marketers need to check a few boxes before adopting tech – size of the user base, barriers, data it will create, etc., explains the Chief Digital Officer of GroupM Global

Saloni Surti May 15, 2013 7:38 PM

Manav Dhanda quits as Network Programming Head of Big FM

This was his second stint with RBNL, which lasted for seven months. He is currently an advisor to a number of start-ups, including Yowoto and Getstealdeal

Saloni Surti May 15, 2013 6:57 PM

How can brands harness the power of digital advtg? Experts reveal mantra...

Marketers need to think of digital from various aspects such as business, experiences, technology, measurement and volatility, share industry experts

Saloni Surti May 15, 2013 6:55 PM

Will Phase III change the radio advertising game?

While no changes are expected in the initial months, ad rates will be decided based on the higher reach of stations & advtg economy across other media

Saloni Surti May 14, 2013 8:14 PM

Red FM ropes in Renuka Iyer as National Sales Head

The post of National Sales Head had been lying vacant since B Surendar was elevated to Chief Operating Officer for all the South stations of Red FM

Saloni Surti May 14, 2013 7:40 PM

Is banner advertising not pocket friendly?

With the arrival of comparatively cheaper advertising tools, marketers tend to ignore banner ads. e4m explains how to make the penny invested in banners count…

Saloni Surti May 10, 2013 9:11 PM

Apparels, healthcare, m-comm to boost e-comm growth in 2013

Video-based marketing, more traction in tier II & III cities, review-based shopping & advent of m-commerce are trends to look out for in the year ahead

Saloni Surti May 8, 2013 8:02 PM

Radio rues Govt policy on Phase III, fears large no. of licences going unsold

Radio players have still not been able to freeze on expansion strategies owing to concerns such as base price, migration fee, license extension, etc.

Saloni Surti May 8, 2013 7:28 PM

"In-app advertising is 100% non-intrusive"

It is not push marketing like SMS & calling, explains Binay Tiwari of Vserv.mobi, while talking about how in-app advtg has found resonance with marketers

Saloni Surti May 2, 2013 7:59 PM

RBNL reshuffles top management

The Network has seen six key changes in various business roles across the country

Saloni Surti Apr 30, 2013 8:13 PM

How did Zee TV get its mobile strategy right?

Sustainable product definition, defined content strategy & efficient app marketing have worked in favour of Zee TV’s India’s Best Dramebaaz

Saloni Surti Apr 30, 2013 7:40 PM

RBNL reshuffles top management

The Network has seen six key changes in various business roles across the country

Saloni Surti Apr 30, 2013 3:38 AM

Why real estate advertisers choose radio over TV

Real estate gives TV a miss but bets on radio as the latter provides TV's strong suit – storytelling – in a cost effective manner, along with consumer engagement

Saloni Surti Apr 29, 2013 8:03 PM

Red FM elevates Balakrishnan Surendar as COO for south ops

Nisha Narayanan and Surendar will jointly hold the COO position, with the former handling all stations except the south market

Saloni Surti Apr 29, 2013 7:52 PM

Radio gets approx 20% of Bisleri’s latest 'Kiss to drink' campaign

Radio is used as a frequency builder. The campaign is executed in 12-15 cities and has almost 200 spots in a day across towns

Saloni Surti Apr 26, 2013 6:42 PM

Godrej spreads Zindagi Muskuraye on digital

While the characters in the TVC narrate a story revolving around Godrej products, the social media campaign maintains a light tone & adds recall value

Saloni Surti Apr 25, 2013 8:18 PM