Authors
Taxation issues may cripple radio expansion

License woes, inadequate FDI relief, lack of Govt. support and the numerous taxes are bottleneck to smooth radio Phase III expansion

Saloni Surti Jun 6, 2013 7:58 PM

Stage set for IDMA 2013 jury meet

The jury meet will take place in Delhi today under the guidance of an advisory board. It will be Chaired by Mahendra Swarup and Co-Chaired by Vikram Sakhuja

Saloni Surti Jun 6, 2013 7:42 PM

Increase in ad rates: What's in store for radio?

With all major radio players increasing ad rates in the last few months, exchange4media takes a look at how this move will work out for the industry

Saloni Surti Jun 5, 2013 8:33 PM

Movie marketing made easy…here is how to get it right

While producers have managed to use mobile for tactical purposes, they fail to create strategic use of the device by missing out on long-term engagement, say experts

Saloni Surti Jun 5, 2013 8:28 PM

E-tailing sites lead digital growth; e-service plays second fiddle

Acc to Internet Economy Watch Report for April 2013 published by IAMAI, 24.84 million people have accessed various e-tailing sites with 2253.35 million page views

Saloni Surti Jun 4, 2013 8:53 AM

Deal or no deal?

Indian deal curator websites have managed to create a niche; however, they cannot survive in the absence of an additional deal aggregation or marketplace model

Saloni Surti Jun 3, 2013 4:47 PM

Yahoo - Tumblr: Digital fit or mismatch?

In light of 2013 digital trends, the Yahoo – Tumblr deal appears a win-win. But at the same time, it does not manage to reposition either website in a ground-breaking way

Saloni Surti May 30, 2013 7:51 PM

Is digital music streaming a threat to FM radio?

While digital music streaming has some clear opportunities over FM radio, it will never take over it, as radio serves music to a vast fragmented population

Saloni Surti May 30, 2013 7:50 PM

Radio players ready to experiment, but will advertisers support it?

While there have been pockets of differentiation, a completely niche radio channel is not possible as b’casters need to even out the investment made in high license fees, say experts

Saloni Surti May 29, 2013 1:51 AM

Viewer engagement sees 10-fold jump with missed calls

Voting for favourite contestants on reality shows through a missed call has resulted in larger reach due to convenience & no cost hassles

Saloni Surti May 28, 2013 8:38 PM

Viewer engagement sees 10-fold jump with missed calls

Voting for favourite contestants on reality shows through a missed call has resulted in larger reach due to convenience & no cost hassles

Saloni Surti May 28, 2013 8:38 PM

Jabong: A digital success or a marketing faux pas?

exchange4media takes a look at Jabong’s brand communication and decodes the fashion portal’s strategy of giving digital 90 per cent share in its marketing pie

Saloni Surti May 27, 2013 8:15 PM

2-min video: Create work that you would like to see on screen – Piyush Pandey

Though all the participants were extremely creative, they were more award-oriented, said the Exec Chairman & NCD of O&M, India about JWT’s Portfolio Night

Saloni Surti May 27, 2013 7:43 PM

2-min video: Read, observe & absorb - Satbir Singh to young creatives

It's our experiences that lend flavour to advertising, says the Managing Partner and Chief Creative Officer of Havas Worldwide India

Saloni Surti May 25, 2013 7:25 PM

Treat digital like a traditional marketing channel: Experts

Marketers cannot treat digital as a different or new medium. They need to apply the same business logic as that of a traditional medium

Saloni Surti May 24, 2013 8:19 PM

2-min video: Portfolio Night is a boon for advtg students – Colvyn J Harris

The event gave students an opportunity to not only exhibit their work but also get guidance on how they can grow in the right direction, says the CEO of JWT South Asia

Saloni Surti May 24, 2013 7:32 PM

Is mobile the next television?

With online streaming of TV content & customisation, convenience provided by the platform, can mobile (now second screen) become the primary medium?

Saloni Surti May 23, 2013 9:43 PM

Remarkable creativity @JWT's Portfolio Night: Experts

The 11th edition of Portfolio Night, rolled out by JWT in Mumbai in partnership with exchange4media, saw participation from 90 young guns and 28 creative gurus

Saloni Surti May 23, 2013 8:09 PM

Radio targets 'those who don't have time to watch TV'

Extending its ‘For those who don’t have time to watch TV’ campaign across radio, Tata Sky goes strong in the milieu of Phase 3 of cable TV digitisation

Saloni Surti May 22, 2013 8:25 PM

IDMA 2013 creates mobile presence, launches app

The official app will keep users updated about not only the event but also latest digital industry trends

Saloni Surti May 22, 2013 8:19 PM