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The GM of Red Bull India spoke about the brand’s strong digital bet and the need to celebrate work in the digital space at the Grand Finale of IDMA 2013

Saloni Surti 27-June-2013

Instead of worrying about a digital overlap, all platforms should start creating a strong digital strategy, says the MD & CEO of Hungama Digital, against the backdrop of IDMA 2013

Saloni Surti 27-June-2013

In the fast-paced digital industry, winning an award is indeed an honour, says the Founder & CEO of Mobilox Innovations. The agency won 4 Golds and 1 Silver @IDMA 2013

Saloni Surti 26-June-2013

The Founder & CEO of Just Dial was conferred with IDMA Person of the Year title for his ground-breaking work via Just Dial that changed the face of the Indian digital industry

Saloni Surti 26-June-2013

While Mathur will be operating out of Yahoo’s Singapore office, there shall be no change in his duties as Senior Dir & Head of Mktg – India & South East Asia

Saloni Surti 26-June-2013

ibs awarded Agency of the Year, Mobilox Innovations is Best Digital Start-up, MTV is Best Client; VSS Mani conferred with IDMA Digital Person of the Year award

Saloni Surti 26-June-2013

With more categories & exclusive trophies, IDMA 2013 is all set to dazzle the industry. The star-studded Awards ceremony will take place at ITC Grand Central, Mumbai

Saloni Surti 25-June-2013

exchange4media takes a look at few top winning campaigns of Radio Lions @Cannes 2013 to find out why the advertising fraternity was hooked on to them

Saloni Surti 25-June-2013

After an exhaustive screening process, our esteemed jury shortlisted 219 entries. Now, the best of the digital domain will be recognised in a star-studded awards night to take place tomorrow

Saloni Surti 24-June-2013

The CricJockey contest acted as an extension to Hyundai’s digital strategy & also connected with cricket fans who visit ESPNcricinfo for the latest match updates

Saloni Surti 21-June-2013

Big FM changes gears with 'Suhana Safar', which plays melodies from 1935-1985, at a time band where competing FM players air contemporary music

Saloni Surti 17-June-2013

For optimum leverage, experts suggest that mobile marketers need to understand whether to use mobile as part of the digital mix or as an independent medium

Saloni Surti 17-June-2013

With Maxus Global, Interactive Avenues & Grey Digital leading the nominations, the agency heads speak about the Awards & being featured among the shortlists

Saloni Surti 14-June-2013

The online video advtg industry is undervalued in terms of its ad rates, digital experts say, adding that 30-40% hike in ad rates will give the industry its true value

Saloni Surti 13-June-2013

Movies and TV leveraging digital effectively emerged as one of the biggest trends of 2012, share IDMA jury members Radhika Shapoorjee and Rajdeep Endow

Saloni Surti 12-June-2013

While social media creates engagement and recall, paid and owned digital media help in creating a web of communication that taps all touch-points, say digital gurus

Saloni Surti 12-June-2013

To change the illegal nature of gambling and maintain the brand image, audiences should know how a legal betting system would look, says OMLogic’s Kapil Gupta

Saloni Surti 11-June-2013

Radio players argue that advtg being the only source of revenue, an ad cap is not a viable option. However, the industry needs a change to provide better consumer experience

Saloni Surti 11-June-2013

Following Maxus are Interactive Avenues, Grey Digital and ibs with 12 nominations each. Contract is third with 10 shortlisted entries

Saloni Surti 11-June-2013

A human heart is fragile. No matter how much we deny it, we all have a dark side which is selfish, which wants an escape, observes reporter Saloni Surti

Saloni Surti 08-June-2013

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