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Video: Digital is at the centre of marketing at Red Bull - Bhaskar Sharma

The GM of Red Bull India spoke about the brand’s strong digital bet and the need to celebrate work in the digital space at the Grand Finale of IDMA 2013

Saloni Surti Jun 27, 2013 8:16 AM

Video:  Tilt towards digital more pronounced - Neeraj Roy

Instead of worrying about a digital overlap, all platforms should start creating a strong digital strategy, says the MD & CEO of Hungama Digital, against the backdrop of IDMA 2013

Saloni Surti Jun 27, 2013 8:13 AM

Video: Abhijit Saxena on Mobilox bagging Best Digital Start-up of the Year

In the fast-paced digital industry, winning an award is indeed an honour, says the Founder & CEO of Mobilox Innovations. The agency won 4 Golds and 1 Silver @IDMA 2013

Saloni Surti Jun 26, 2013 8:33 AM

IDMA 2013: VSS Mani honoured with IDMA Person of the Year award

The Founder & CEO of Just Dial was conferred with IDMA Person of the Year title for his ground-breaking work via Just Dial that changed the face of the Indian digital industry

Saloni Surti Jun 26, 2013 7:48 AM

Yahoo India & S-E Asia Mktg Head Nitin Mathur relocates to Singapore

While Mathur will be operating out of Yahoo’s Singapore office, there shall be no change in his duties as Senior Dir & Head of Mktg – India & South East Asia

Saloni Surti Jun 26, 2013 7:45 AM

ibs, MTV & Mobilox shine @IDMA 2013; VSS Mani is Person of the Year

ibs awarded Agency of the Year, Mobilox Innovations is Best Digital Start-up, MTV is Best Client; VSS Mani conferred with IDMA Digital Person of the Year award

Saloni Surti Jun 26, 2013 7:35 AM

IDMA 2013 Grand Finale to take place tonight

With more categories & exclusive trophies, IDMA 2013 is all set to dazzle the industry. The star-studded Awards ceremony will take place at ITC Grand Central, Mumbai

Saloni Surti Jun 25, 2013 7:50 AM

What made 'Dumb ways to die' & other Radio Lions winners click?

exchange4media takes a look at few top winning campaigns of Radio Lions @Cannes 2013 to find out why the advertising fraternity was hooked on to them

Saloni Surti Jun 25, 2013 7:44 AM

Stage set for Indian Digital Media Awards 2013

After an exhaustive screening process, our esteemed jury shortlisted 219 entries. Now, the best of the digital domain will be recognised in a star-studded awards night to take place tomorrow

Saloni Surti Jun 24, 2013 8:09 AM

ESPNcricinfo & Hyundai go digital to leverage ICC Champions Trophy

The CricJockey contest acted as an extension to Hyundai’s digital strategy & also connected with cricket fans who visit ESPNcricinfo for the latest match updates

Saloni Surti Jun 21, 2013 8:49 AM

Retro in radio prime time: A risky move or a smart strategy?

Big FM changes gears with 'Suhana Safar', which plays melodies from 1935-1985, at a time band where competing FM players air contemporary music

Saloni Surti Jun 17, 2013 10:15 AM

Getting the mobile strategy right in the digital ecosystem

For optimum leverage, experts suggest that mobile marketers need to understand whether to use mobile as part of the digital mix or as an independent medium

Saloni Surti Jun 17, 2013 9:38 AM

"IDMA is increasingly gaining recognition from the mktg fraternity"

With Maxus Global, Interactive Avenues & Grey Digital leading the nominations, the agency heads speak about the Awards & being featured among the shortlists

Saloni Surti Jun 14, 2013 9:11 AM

Online video ads gaining popularity amongst advertisers

The online video advtg industry is undervalued in terms of its ad rates, digital experts say, adding that 30-40% hike in ad rates will give the industry its true value

Saloni Surti Jun 13, 2013 10:39 AM

Small screen & big screen properties exploited digital the best: IDMA 2013

Movies and TV leveraging digital effectively emerged as one of the biggest trends of 2012, share IDMA jury members Radhika Shapoorjee and Rajdeep Endow

Saloni Surti Jun 12, 2013 7:12 PM

Paid & owned digital media more sustainable than social

While social media creates engagement and recall, paid and owned digital media help in creating a web of communication that taps all touch-points, say digital gurus

Saloni Surti Jun 12, 2013 7:11 PM

"Betting on cricket is not the problem, the problem is fixing"

To change the illegal nature of gambling and maintain the brand image, audiences should know how a legal betting system would look, says OMLogic’s Kapil Gupta

Saloni Surti Jun 11, 2013 8:57 PM

After TV, is it time for an ad cap for radio?

Radio players argue that advtg being the only source of revenue, an ad cap is not a viable option. However, the industry needs a change to provide better consumer experience

Saloni Surti Jun 11, 2013 7:25 PM

Maxus leads IDMA 2013 shortlists with 20 nominations

Following Maxus are Interactive Avenues, Grey Digital and ibs with 12 nominations each. Contract is third with 10 shortlisted entries

Saloni Surti Jun 11, 2013 3:20 AM

Reporter's Diary: Dark side of glamour or dark side of you?

A human heart is fragile. No matter how much we deny it, we all have a dark side which is selfish, which wants an escape, observes reporter Saloni Surti

Saloni Surti Jun 8, 2013 7:57 PM

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