Authors
Can television's loss be digital's gain?

With advertisers pulling out of channels opting for monthly rating, is an opportunity up for grabs for digital? We ask experts...

Saloni Surti Jul 16, 2013 8:04 AM

There is an overall upbeat mood in radio right now: Nisha Narayanan

Upcoming markets, the festive season, elections & Phase III are enough reasons to be buoyant on the growth prospects, says the COO of Red FM

Saloni Surti Jul 16, 2013 7:46 AM

Want to retain your consumers? Play games with them

Gamification is gaining momentum among marketers as means to strengthen consumer loyalty in a cost effective manner

Saloni Surti Jul 15, 2013 8:56 AM

Marketers, do not commit these mobile blunders!

While marketers are beginning to understand the use of mobile, a few fatal errors continue to occur. We bring to you six gaffes that can kill your mobile strategy

Saloni Surti Jul 11, 2013 8:34 AM

Events & entertainment industry all geared up for EEMAGINE 2013

The sixth annual convention of EEMA will be held in Jaipur from September 5 to 7. The EEMAX Awards will also be given away during the convention

Saloni Surti Jul 11, 2013 7:58 AM

Retro music, a potential content genre for smaller radio stations

With the bigger radio stations occupying the contemporary space, smaller or more recent players can look at retro music for strategic positioning of content

Saloni Surti Jul 10, 2013 7:46 AM

Want to run a successful political campaign? Turn to mobile marketing

With factors such as increasing users, cost effectiveness and trust factor through voice services, mobile has emerged as a strong medium for political marketers

Saloni Surti Jul 9, 2013 9:08 AM

Even 51% FDI in e-tailing is good to start with: Experts

IAMAI's proposal to introduce FDI in B2C e-tailing sites will inject fresh funds in the sector

Saloni Surti Jul 9, 2013 8:51 AM

Can independent music genre become big business for radio?

Independent music has grown exponentially on digital radio, but does it have the potential to be an enticing proposition for mainstream radio? We ask few players...

Saloni Surti Jul 4, 2013 8:10 AM

Is social marketing enough to crack the digital space?

To leverage digital to its optimum, marketers need to target the right niche by playing on the strengths of owned and earned media, in addition to its social strategy

Saloni Surti Jul 3, 2013 9:30 AM

Going retro in Mumbai gels well strategically: Ashwin Padmanabhan

The decision to go retro works extremely well for the station’s brand positioning, which is more on the lines of a mature station, says the Business Head of Big FM

Saloni Surti Jul 3, 2013 8:04 AM

Radio's hit and miss: The content strategy hitch

exchange4media takes a look at how radio players have been innovating to stay relevant in the private FM game

Saloni Surti Jul 2, 2013 7:34 AM

Video: Digital doesn’t have to be a subordinate medium: Vinod Thadani

The COO of Madhouse explains how clients should create briefs for campaigns and not for any particular medium, at the grand finale of IDMA 2013

Saloni Surti Jun 28, 2013 1:59 PM

Majority of towns will be able to get competitive bids: Uday Varma

Talking about radio Phase III, the Secretary of Ministry of Information and Broadcasting throws light on the issue of base price and the e-auction process

Saloni Surti Jun 28, 2013 8:22 AM

Video: There is no overlap between various media - Sudhir Nair

Digital is not eating into the pie of other media as it does not have as much penetration as traditional platforms, says the Sr VP of Grey Digital

Saloni Surti Jun 28, 2013 8:18 AM

Video: All media will be digital - KV Sridhar

Soon all media will emerge into one – be it television, print or radio. There will only be digital, says the CCO, India Sub-continent of Leo Burnett

Saloni Surti Jun 28, 2013 8:15 AM

Video: Digital is now a way of life - Mahesh Narayanan

Today, digital is integrated in the mainstream strategy making process, shared the MD India of Sociomantic Labs, at the Grand Finale of IDMA 2013

Saloni Surti Jun 28, 2013 8:13 AM

Video:  Video revolution will change the digital space: Roopak Saluja

With the technological boost & increasing consumption of video content, India will be one of the best digital markets, says the Founder & CEO, The 120 Media Collective

Saloni Surti Jun 28, 2013 7:53 AM

Just Dial has been an exciting journey: IDMA Person of the Year VSS Mani

The Founder & CEO of Just Dial expresses joy at winning the coveted IDMA title and shares his vision for the future of his company

Saloni Surti Jun 27, 2013 8:21 AM

Video: In future, everything will be digital - Ashish Bhasin

The Chairman India & CEO South East Asia, Aegis Group believes all platforms will soon be integrated & there shall be little difference between digital & traditional

Saloni Surti Jun 27, 2013 8:18 AM