Authors
"Marketers need to build synergy between offline & online campaigns"

Marketers should move from "let's also do some digital" approach to "how are we leveraging this campaign through digital", says Abraham Alapatt, Marketing Head, Thomas Cook

Saloni Surti Aug 2, 2013 8:22 AM

Musically inclined & aware South India a gold mine for marketers

For the private FM industry, South India has evolved as an economy with completely different dynamics. We highlight its underlying potential that marketers can tap

Saloni Surti Aug 1, 2013 8:12 AM

Mobile marketing is about engagement, not advertising: Girish Nair

The CEO of netCORE talks about aspects of mobile economy such as gaming phenomenon, trendy chat applications, and the thin line between mobile mktg & intrusion

Saloni Surti Jul 31, 2013 8:41 AM

Gamification: Play it right

Marketers need to keep in mind elements such as long-term approach, sensible content, keeping it simple & integration with social while devising their gamification strategies

Saloni Surti Jul 31, 2013 8:08 AM

"Creativity, variety & choice of content are key for digital radio"

I love it when a business solves an industry problem & flourishes rather than just being an opportunistic idea, says Anil Srivatsa, CEO & Co-Founder, Radiowalla Network

Saloni Surti Jul 31, 2013 7:26 AM

Making augmented reality work for marketers

exchange4media takes a look at the Indian augmented reality landscape and highlights how marketers can get around the glitches to make the most of the medium

Saloni Surti Jul 30, 2013 7:58 AM

Obscurity in online video measurement holding back new marketers

Online video is currently measured with traditional digital formulae & GRPs. However, a model that integrates both is needed to attract new marketers to the medium

Saloni Surti Jul 29, 2013 8:09 AM

Reporter’s Diary: Trial by social media!

Trial by social media generates a collective voice that represents the citizens of the country, who now are usually angry at the authorities, says reporter Saloni Surti

Saloni Surti Jul 27, 2013 9:07 AM

Lack of standard measurement affecting mobile industry

While mobile has been called 'the' medium of the future, absence of measurement metrics has been holding marketers back from doing their bit

Saloni Surti Jul 26, 2013 8:07 AM

Radio is the most regulated media sector: Harrish Bhatia

Nothing can change the content game completely till the Government loosens up on the regulations, says the CEO, My FM

Saloni Surti Jul 25, 2013 8:17 AM

Planetradiocity enters online regional space with Radio City Tamil

The regional streaming will have zero advertising at the moment. It shall offer non-stop contemporary Tamil content

Saloni Surti Jul 25, 2013 8:08 AM

EEMA organises student contest to encourage young talent

The contest will give youngsters an opportunity to work with industry masters and see the events and entertainment world through their lens

Saloni Surti Jul 25, 2013 8:05 AM

Why 'investors' invest money on radio?

Interactive nature of the medium, brand recall & ability for market-centric campaigns give radio a thumbs-up from BFSI marketers

Saloni Surti Jul 23, 2013 8:55 AM

Google Hangouts can give marketers an additional foothold in digital

While Google Hangouts have not been seen dominating the social media space, a lot can be achieved when it is used with strategic planning and innovative ideas

Saloni Surti Jul 22, 2013 8:50 AM

The heat is on as deadline for EEMA 2013 approaches

As the July 20 deadline fast approaches, registrations and entries for EEMAX 2013 have gathered momentum. The early bird advantage for EEMAGINE ends on July 20 as well

Saloni Surti Jul 19, 2013 8:34 AM

Is it time to write an epitaph for SMS marketing?

Not yet, feel industry experts, who say that the cleansing procedure by TRAI has helped marketers use SMS to target a niche audience in a more efficient manner

Saloni Surti Jul 18, 2013 8:12 AM

"Mobility has rendered digital the most ubiquitous of all media"

We are seeing simultaneous consumption of media (TV+Digital or Press+Digital). In time, there will be campaigns created only for digital, says Yateesh Srivastava, COO, Aegon Religare

Saloni Surti Jul 18, 2013 8:01 AM

Hit Anti Roach Gel extends the humour proposition to radio

The two radio spots created by Lowe Lintas generate the laughs, but do not necessarily convey the serious nature of the product, say experts

Saloni Surti Jul 17, 2013 8:26 AM

"Radio will benefit from revenues flowing in from TV and print"

With the upcoming inventory cap on television & real estate clients reducing their print spends, radio is the direct beneficiary, says Vineet Singh Hukmani, MD & CEO, Radio One

Saloni Surti Jul 17, 2013 7:46 AM

Can television's loss be digital's gain?

With advertisers pulling out of channels opting for monthly rating, is an opportunity up for grabs for digital? We ask experts...

Saloni Surti Jul 16, 2013 9:21 AM