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Industry experts to share success mantras at EEMAGINE 2013

Experts from diverse fields will converge in Jaipur for the annual convention of EEMA; they include Rob Norman, Jaya Row, Roshan Abbas & Antti Ohrling, among others

Saloni Surti Aug 20, 2013 8:20 AM

"No stock, low capital, low expenditure make market place model profitable"

Kiran Murthi, CEO, GetitBazaar explains why the market place model has worked in the e-commerce sector and what are the traits that define it

Saloni Surti Aug 20, 2013 7:45 AM

Players bullish on mobile as the new screen for sports events

In spite of monetisation issues, mobile players are investing in live streaming of sports, given the potential for marketers & increasing preference for mobile as first screen by TG

Saloni Surti Aug 19, 2013 8:16 AM

AIR's FM service FM Gold launches in Ludhiana today

This is FM Gold's fifth station, after creating presence in Mumbai, Delhi, Chennai and Kolkata. I&B Minister Manish Tewari has inaugurated the FM station

Saloni Surti Aug 16, 2013 1:59 PM

Break free from the clutter with radio road blocks

Though expensive, radio road blocks have proved to be effective in today's competitive environment. We look at how marketers can get the best bang for the buck with this tool

Saloni Surti Aug 16, 2013 9:10 AM

Video: The next generation will barely use computers or laptops

Marketers need to generate new mobile content to stay relevant among the vast youth who is hooked to mobile devices, said Yateesh Srivastava, COO, Aegon Religare

Saloni Surti Aug 16, 2013 8:25 AM

"We foresee a mktg mix shuffle, whereby radio will garner a larger pie"

The radio landscape in India will undergo a shift similar to TV, with genres from English to news, retro, etc., bringing in different sets of audiences, says Vikram Mehra, CMO, Tata Sky

Saloni Surti Aug 16, 2013 7:33 AM

Godrej Interio allots 20% of mktg spends to digital: Bedraj Tripathy

With changing media dynamics, digital marketing helps attract youth who is not otherwise accessible, shares the Senior General Manager of Godrej Interio

Saloni Surti Aug 14, 2013 10:00 AM

Radio players don the patriotic mantle this Independence Day

Various social issues are the focus of radio broadcasters this Independence Day, as they line up special content keeping in mind the mood of the nation

Saloni Surti Aug 14, 2013 8:30 AM

Godrej Interio allots 20% of mktg spends to digital: Bedraj Tripathy

With changing media dynamics, digital marketing helps attract youth who is not otherwise accessible, shares the Senior General Manager of Godrej Interio

Saloni Surti Aug 14, 2013 7:52 AM

Online travel sector sees growth despite sluggish economy

Online booking of railway tickets has seen y-o-y growth of 17%, while air tickets grew from 1.45 mn bookings in 2012 to 1.70 mn in 2013

Saloni Surti Aug 13, 2013 8:40 AM

Events & experiential industry gears up for EEMAGINE 2013

Stage is set for the sixth annual convention of event and experiential managers, which also includes the EEMAX 2013 Awards and a B2B exhibition

Saloni Surti Aug 13, 2013 8:17 AM

Digital owner buying print: Reality or dream for India?

exchange4media takes a look at the parallels between the Indian print and digital ecosystems to make sense of a Jeff Bezos kind of deal in the country

Saloni Surti Aug 12, 2013 9:25 AM

Mobile technology redefines retail dynamics

Mobile technology now dominates consumers' lifestyle - right from researching a brand to the convenience of purchasing it, bringing a twist to the Indian retail story

Saloni Surti Aug 9, 2013 9:32 AM

Mobile technology redefines retail dynamics

Mobile technology now dominates consumers' lifestyle - right from researching a brand to the convenience of purchasing it, bringing a twist to the Indian retail story

Saloni Surti Aug 9, 2013 8:12 AM

Avoid tactical errors in digital marketing: Simon Clift

Simon Clift, former Global CMO of Unilever suggests that organisations need to be more accommodating to digital marketing, while speaking at exchange4media's The CMO League

Saloni Surti Aug 9, 2013 8:02 AM

Click Through Rate is passé

CTR was effective in the initial days of internet as it allowed measuring the direct results of a campaign. The increasing complexity of the medium requires elements that CTR lacks

Saloni Surti Aug 7, 2013 8:15 AM

"Social media can be a perfect extension of RJs & radio stations"

Social media can be used to keep listeners informed. Thus, social platforms should be used to distribute, market & promote content, says Prem Kumar, COO, Chennai Live

Saloni Surti Aug 7, 2013 7:57 AM

Social connect drives dairy advertising

Nestle's digital initiative 'Super Baby' promotes breast feeding using social issues to connect with the audience

Saloni Surti Aug 5, 2013 9:20 AM

Jobs & matrimony see significant growth; e-tail follows suit: IAMAI

As per the IAMAI report, jobs portals reported y-o-y growth of 205% in June 2013, while profile uploads on matrimonial sites increased to 2.16 million in June 2013

Saloni Surti Aug 5, 2013 8:05 AM