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Microsoft-Nokia deal - the India perspective

exchange4media takes a look at how the deal between the two industry giants shall impact the Indian mobile business and subsequently, the mobile marketing ecosystem

Saloni Surti Sep 4, 2013 7:41 AM

Mobile needs domestic solutions: Yateesh Srivastava

The COO of Aegon Religare says that India, with its diversity, has unique challenges. Players need to look at domestic offerings to boost mobile growth

Saloni Surti Sep 3, 2013 8:39 AM

Lack of powerful content & spectrum issues bottleneck to mobile internet growth

Acc to a report by eStatsIndia, internet users in India will reach 151 mn by 2014; mobile internet users will also increase to 32 mn. However, technical glitches are restricting the medium

Saloni Surti Sep 3, 2013 8:30 AM

In SEC A & AB, the reach is 32% through radio: Samujjwal Ghosh

Usage of radio is aligned to the concept of city-level advtg, which is the core in real estate. Also, it is a vital supplementary medium for print media, says the Mktg Head of Lodha Group

Saloni Surti Sep 3, 2013 7:56 AM

Looking for success in mobile TV? Go the app way

Nielsen Informate Mobile Television suggests that apps have far better reach as compared to mobile websites, making it a winning deal for mobile TV investors

Saloni Surti Sep 3, 2013 7:53 AM

Marketing gurus to converge for IAA Global Marketing Summit

IAA, in association with exchange4media, celebrates its Platinum Jubilee with the Global Marketing Summit, which will explore mktg practices to ride tough economic conditions

Saloni Surti Sep 3, 2013 7:47 AM

Mobile ensures voluntary engagement: Chandramouli Venkatesan

The ED, Chocolates & Biscuits of Cadbury India explains that voluntary interaction that mobile creates leads to higher stickiness, which is what marketers should look at

Saloni Surti Sep 2, 2013 8:07 AM

Networking model way forward for radio players post Phase III

Networking model makes a large chunk of C & D towns viable & reduces expenditure significantly, which will be the need post Phase III. We take a look at its pros & cons...

Saloni Surti Aug 30, 2013 8:19 AM

Increasing no. of pure mobile users in India is a major strength: Hemant Bakshi

At the moment, some incredibly good stuff is happening on mobile. The Indian ecosystem now needs customised solutions, says the ED, Home & Personal Care Business, HUL

Saloni Surti Aug 30, 2013 8:01 AM

Digital mktg has given birth to a smarter consumer: Sandipan Ghosh

The perpetual infiltration of digital mktg has raised the visibility, awareness & desirable quotient of brands amongst consumers, says the AVP - Mktg, Ruchi Soya Industries

Saloni Surti Aug 29, 2013 8:10 AM

Radio remains optimistic in face of tough economic scenario

Radio honchos say that the sluggish economy has resulted in an increase in ad spends on FM radio, thus increasing its share of the advertising pie

Saloni Surti Aug 29, 2013 8:04 AM

What Google Hindi Handwriting means for brands?

exchange4media takes a look at how Google Hindi Handwriting opens the doors to the huge HSM market that faces language barriers and how marketers can leverage this tool

Saloni Surti Aug 28, 2013 8:03 AM

Reporter's Diary: The picture perfect bahu!

Reporter Saloni Surti laments that the so-called 'modern' woman is still shackled by conservative thoughts when it comes to the bahu of the household

Saloni Surti Aug 24, 2013 9:09 AM

Declining GDP is a price of globalisation: Sanjay Jha

The challenge right now is to revive the real economy & to boost production to a new level so as to strengthen the economy, says the National Spokesperson of AICC

Saloni Surti Aug 24, 2013 8:55 AM

Have Vodafone & ICICI Bank found a win-win proposition in M-Pesa?

exchange4media takes a look at how the mobile money transfer & payment service works out for both the brands in terms of strengthening their market positions

Saloni Surti Aug 23, 2013 7:48 AM

India internet users set to hit 151 mn by next year

With urbanised pockets of the population, changing demographics and growth in mobile tele-density, tier II & III cities hold immense potential for marketers

Saloni Surti Aug 23, 2013 7:46 AM

How Facebook got its mobile strategy right?

With 41% revenues generated through mobile ads, Facebook has been able to monetise this space well. exchange4media takes a look at the takeaways for marketers from this success

Saloni Surti Aug 22, 2013 8:07 AM

Reliance uses radio to take a dig at competitor telecom players

Reliance takes forward the humour proposition usually followed by telecom players on radio by taking a dig at Vodafone & Airtel; manages to create higher stickiness

Saloni Surti Aug 22, 2013 7:53 AM

What MVAS growth holds in store for marketers?

With 15% growth in Mobile Value Added Services, marketers have the opportunity of effectively integrating content and delivering it at the right place, at the right time

Saloni Surti Aug 21, 2013 8:04 AM

McDowell's gets quirky with Boss Patrol

Alcohol brands are using digital to create experiential & out-of-the-box mktg initiatives. McDowell's initiates Boss Patrol, an application that banks on friendship

Saloni Surti Aug 20, 2013 8:53 AM

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