Authors

exchange4media takes a look at how the deal between the two industry giants shall impact the Indian mobile business and subsequently, the mobile marketing ecosystem

Saloni Surti 04-September-2013

The COO of Aegon Religare says that India, with its diversity, has unique challenges. Players need to look at domestic offerings to boost mobile growth

Saloni Surti 03-September-2013

Acc to a report by eStatsIndia, internet users in India will reach 151 mn by 2014; mobile internet users will also increase to 32 mn. However, technical glitches are restricting the medium

Saloni Surti 03-September-2013

Usage of radio is aligned to the concept of city-level advtg, which is the core in real estate. Also, it is a vital supplementary medium for print media, says the Mktg Head of Lodha Group

Saloni Surti 03-September-2013

Nielsen Informate Mobile Television suggests that apps have far better reach as compared to mobile websites, making it a winning deal for mobile TV investors

Saloni Surti 03-September-2013

IAA, in association with exchange4media, celebrates its Platinum Jubilee with the Global Marketing Summit, which will explore mktg practices to ride tough economic conditions

Saloni Surti 03-September-2013

The ED, Chocolates & Biscuits of Cadbury India explains that voluntary interaction that mobile creates leads to higher stickiness, which is what marketers should look at

Saloni Surti 02-September-2013

Networking model makes a large chunk of C & D towns viable & reduces expenditure significantly, which will be the need post Phase III. We take a look at its pros & cons...

Saloni Surti 30-August-2013

At the moment, some incredibly good stuff is happening on mobile. The Indian ecosystem now needs customised solutions, says the ED, Home & Personal Care Business, HUL

Saloni Surti 30-August-2013

The perpetual infiltration of digital mktg has raised the visibility, awareness & desirable quotient of brands amongst consumers, says the AVP - Mktg, Ruchi Soya Industries

Saloni Surti 29-August-2013

Radio honchos say that the sluggish economy has resulted in an increase in ad spends on FM radio, thus increasing its share of the advertising pie

Saloni Surti 29-August-2013

exchange4media takes a look at how Google Hindi Handwriting opens the doors to the huge HSM market that faces language barriers and how marketers can leverage this tool

Saloni Surti 28-August-2013

Reporter Saloni Surti laments that the so-called 'modern' woman is still shackled by conservative thoughts when it comes to the bahu of the household

Saloni Surti 24-August-2013

The challenge right now is to revive the real economy & to boost production to a new level so as to strengthen the economy, says the National Spokesperson of AICC

Saloni Surti 24-August-2013

exchange4media takes a look at how the mobile money transfer & payment service works out for both the brands in terms of strengthening their market positions

Saloni Surti 23-August-2013

With urbanised pockets of the population, changing demographics and growth in mobile tele-density, tier II & III cities hold immense potential for marketers

Saloni Surti 23-August-2013

With 41% revenues generated through mobile ads, Facebook has been able to monetise this space well. exchange4media takes a look at the takeaways for marketers from this success

Saloni Surti 22-August-2013

Reliance takes forward the humour proposition usually followed by telecom players on radio by taking a dig at Vodafone & Airtel; manages to create higher stickiness

Saloni Surti 22-August-2013

With 15% growth in Mobile Value Added Services, marketers have the opportunity of effectively integrating content and delivering it at the right place, at the right time

Saloni Surti 21-August-2013

Alcohol brands are using digital to create experiential & out-of-the-box mktg initiatives. McDowell's initiates Boss Patrol, an application that banks on friendship

Saloni Surti 20-August-2013

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