Radio players look to women-centric content to tackle skewed listener ratio?blur=25

While radio content remains more skewed towards male & youth TG, radio players can't ignore the fact that women listeners comprise 59% of the radio universe, and hence

Saloni Surti Sep 17, 2013 8:01 AM

Interact with Sunil Lulla @Webinar on career in television at 3PM today?blur=25

The MD & CEO of Times Television Network is the guest speaker at a career-focussed Webinar presented by exchange4media Jobs and Careers. Login at Google Hangout to participate

Saloni Surti Sep 17, 2013 7:49 AM

The mobile war begins as manufacturers resort to competitive advtg?blur=25

With Google taking a dig at Apple with its new Android KitKat TVC & Nokia calling the funky colours in the new iPhone series an imitation of its own style, we await to see how Apple will counter attack

Saloni Surti Sep 16, 2013 8:33 AM

GST & tax measures play a crucial role in e-commerce: Sundeep Malhotra?blur=25

The Founder & CEO of Homeshop18 shares his views on FDI in e-commerce, Govt's role in boosting the industry, and plans for the brand, among other things...

Saloni Surti Sep 13, 2013 8:33 AM

Times Internet launches Expresso to add value to digital marketing?blur=25

Expresso is a comprehensive suite of ad technology that aims at increasing intelligence, automation and transparency for online ad targeting and delivery

Saloni Surti Sep 13, 2013 7:44 AM

Indian e-commerce struggles against intl counterparts that allow FDI?blur=25

According to IAMAI - KPMG report, countries with FDI in inventory-based e-commerce businesses show tremendous growth - an area where India loses out

Saloni Surti Sep 12, 2013 7:49 AM

Finding something new for the TG is a challenge: JK Ansell Mktg Head?blur=25

If marketers create the right content with engagement, their brand shall witness a multiplier effect, thus making the communication worthwhile, says JK Ansell's Ranju Kumar Mohan

Saloni Surti Sep 11, 2013 8:43 AM

Radio players firm their foothold in social media to remain relevant?blur=25

To click with the listeners, radio players are extending their local touch, bringing in visual elements & offering sneak peek of in-studio moments as part of their social media strategies

Saloni Surti Sep 11, 2013 7:43 AM

"An event is an art that has just the correct blend of ent, mktg & advtg"?blur=25

EEMAGINE 2013 saw power-packed sessions on industry and innovations, the ever expanding landscape of social events, and role of activation in brand building

Saloni Surti Sep 10, 2013 8:08 AM

New Yahoo logo fails to impress design experts?blur=25

While the new logo manages to depict change, it does not translate into newness or fresh content and feels like a lost opportunity, say experts

Saloni Surti Sep 10, 2013 7:43 AM

Use activation as a tool to identify the core of communication, say experts?blur=25

Industry experts at the EEMAGINE 2013 convention highlighted role of activation in brand building and how it can help fortify communication strategies

Saloni Surti Sep 9, 2013 7:49 AM

EEMAX 2013: Encompass leads with 6 metals, Candid Mktg bags 5 metals?blur=25

Encompass Events' total tally includes one Gold, two Silver & three Bronze metals. Candid Marketing, Mudra Max, Krayon & Wizcraft International are among the other winners

Saloni Surti Sep 9, 2013 7:48 AM

Radio players celebrate Ganeshotsav with recurring properties?blur=25

Radio Mirchi and Big FM return with their branded properties, Mirchi Modak Service & Big Green Ganesha, respectively, to celebrate Ganesh Chaturthi this year

Saloni Surti Sep 9, 2013 7:47 AM

YouTube rides on video content demand; launches comedy week?blur=25

The video search engine has partnered with a number of production houses for content. The various online channels will be managed by O4 Digital Media

Saloni Surti Sep 6, 2013 7:58 AM

Brands create connect through teacher-student ties this Teachers' Day?blur=25

Delving on the sentiments attached to the occasion, brands created engagement via multiple media platforms through a series of contests, content & advertisements

Saloni Surti Sep 6, 2013 7:49 AM

Google carries forward sweet treat legacy with Android KitKat?blur=25

Google will be using a brand name for the first time; has come out with extensive marketing to back the initiative

Saloni Surti Sep 5, 2013 8:34 AM

MSM extends brand KBC on mobile for greater traction?blur=25

With mobile being able to increase the life of a show & create a connect between contestants & the TG, MSM is banking on the mobile app to draw additional eyeballs to the show

Saloni Surti Sep 5, 2013 7:47 AM

Marketing is in one of its most exciting phases: Anuradha Aggarwal?blur=25

The Senior VP, Brand Communication Insights, Vodafone India says that youth marketing is no different from general marketing and requires creativity

Saloni Surti Sep 5, 2013 7:42 AM

EEMAGINE 2013 gets underway in Jaipur from today?blur=25

Bigwigs of the events and entertainment industry converge at Jaipur from Sept 5 to 7 to discuss the challenges & opportunities, besides awarding the EEMAX winners

Saloni Surti Sep 5, 2013 7:40 AM

The new face of mobile marketing on chat messengers?blur=25

Several brands, including Nike, Comedy Central & Mad Over Doughnuts, are leveraging mobile chat messengers in the form of integrated campaigns or campaign extensions

Saloni Surti Sep 4, 2013 7:46 AM