Authors

While radio content remains more skewed towards male & youth TG, radio players can't ignore the fact that women listeners comprise 59% of the radio universe, and hence

Saloni Surti 17-September-2013

The MD & CEO of Times Television Network is the guest speaker at a career-focussed Webinar presented by exchange4media Jobs and Careers. Login at Google Hangout to participate

Saloni Surti 17-September-2013

With Google taking a dig at Apple with its new Android KitKat TVC & Nokia calling the funky colours in the new iPhone series an imitation of its own style, we await to see how Apple will counter attack

Saloni Surti 16-September-2013

The Founder & CEO of Homeshop18 shares his views on FDI in e-commerce, Govt's role in boosting the industry, and plans for the brand, among other things...

Saloni Surti 13-September-2013

Expresso is a comprehensive suite of ad technology that aims at increasing intelligence, automation and transparency for online ad targeting and delivery

Saloni Surti 13-September-2013

According to IAMAI - KPMG report, countries with FDI in inventory-based e-commerce businesses show tremendous growth - an area where India loses out

Saloni Surti 12-September-2013

If marketers create the right content with engagement, their brand shall witness a multiplier effect, thus making the communication worthwhile, says JK Ansell's Ranju Kumar Mohan

Saloni Surti 11-September-2013

To click with the listeners, radio players are extending their local touch, bringing in visual elements & offering sneak peek of in-studio moments as part of their social media strategies

Saloni Surti 11-September-2013

EEMAGINE 2013 saw power-packed sessions on industry and innovations, the ever expanding landscape of social events, and role of activation in brand building

Saloni Surti 10-September-2013

While the new logo manages to depict change, it does not translate into newness or fresh content and feels like a lost opportunity, say experts

Saloni Surti 10-September-2013

Industry experts at the EEMAGINE 2013 convention highlighted role of activation in brand building and how it can help fortify communication strategies

Saloni Surti 09-September-2013

Encompass Events' total tally includes one Gold, two Silver & three Bronze metals. Candid Marketing, Mudra Max, Krayon & Wizcraft International are among the other winners

Saloni Surti 09-September-2013

Radio Mirchi and Big FM return with their branded properties, Mirchi Modak Service & Big Green Ganesha, respectively, to celebrate Ganesh Chaturthi this year

Saloni Surti 09-September-2013

The video search engine has partnered with a number of production houses for content. The various online channels will be managed by O4 Digital Media

Saloni Surti 06-September-2013

Delving on the sentiments attached to the occasion, brands created engagement via multiple media platforms through a series of contests, content & advertisements

Saloni Surti 06-September-2013

Google will be using a brand name for the first time; has come out with extensive marketing to back the initiative

Saloni Surti 05-September-2013

With mobile being able to increase the life of a show & create a connect between contestants & the TG, MSM is banking on the mobile app to draw additional eyeballs to the show

Saloni Surti 05-September-2013

The Senior VP, Brand Communication Insights, Vodafone India says that youth marketing is no different from general marketing and requires creativity

Saloni Surti 05-September-2013

Bigwigs of the events and entertainment industry converge at Jaipur from Sept 5 to 7 to discuss the challenges & opportunities, besides awarding the EEMAX winners

Saloni Surti 05-September-2013

Several brands, including Nike, Comedy Central & Mad Over Doughnuts, are leveraging mobile chat messengers in the form of integrated campaigns or campaign extensions

Saloni Surti 04-September-2013

Advertisment

Advertisment

Advertisment

Advertisment