Radio players look to women-centric content to tackle skewed listener ratio

While radio content remains more skewed towards male & youth TG, radio players can't ignore the fact that women listeners comprise 59% of the radio universe, and hence

Saloni Surti Sep 17, 2013 8:01 AM

Interact with Sunil Lulla @Webinar on career in television at 3PM today

The MD & CEO of Times Television Network is the guest speaker at a career-focussed Webinar presented by exchange4media Jobs and Careers. Login at Google Hangout to participate

Saloni Surti Sep 17, 2013 7:49 AM

The mobile war begins as manufacturers resort to competitive advtg

With Google taking a dig at Apple with its new Android KitKat TVC & Nokia calling the funky colours in the new iPhone series an imitation of its own style, we await to see how Apple will counter attack

Saloni Surti Sep 16, 2013 8:33 AM

GST & tax measures play a crucial role in e-commerce: Sundeep Malhotra

The Founder & CEO of Homeshop18 shares his views on FDI in e-commerce, Govt's role in boosting the industry, and plans for the brand, among other things...

Saloni Surti Sep 13, 2013 8:33 AM

Times Internet launches Expresso to add value to digital marketing

Expresso is a comprehensive suite of ad technology that aims at increasing intelligence, automation and transparency for online ad targeting and delivery

Saloni Surti Sep 13, 2013 7:44 AM

Indian e-commerce struggles against intl counterparts that allow FDI

According to IAMAI - KPMG report, countries with FDI in inventory-based e-commerce businesses show tremendous growth - an area where India loses out

Saloni Surti Sep 12, 2013 7:49 AM

Finding something new for the TG is a challenge: JK Ansell Mktg Head

If marketers create the right content with engagement, their brand shall witness a multiplier effect, thus making the communication worthwhile, says JK Ansell's Ranju Kumar Mohan

Saloni Surti Sep 11, 2013 8:43 AM

Radio players firm their foothold in social media to remain relevant

To click with the listeners, radio players are extending their local touch, bringing in visual elements & offering sneak peek of in-studio moments as part of their social media strategies

Saloni Surti Sep 11, 2013 7:43 AM

"An event is an art that has just the correct blend of ent, mktg & advtg"

EEMAGINE 2013 saw power-packed sessions on industry and innovations, the ever expanding landscape of social events, and role of activation in brand building

Saloni Surti Sep 10, 2013 8:08 AM

New Yahoo logo fails to impress design experts

While the new logo manages to depict change, it does not translate into newness or fresh content and feels like a lost opportunity, say experts

Saloni Surti Sep 10, 2013 7:43 AM

Use activation as a tool to identify the core of communication, say experts

Industry experts at the EEMAGINE 2013 convention highlighted role of activation in brand building and how it can help fortify communication strategies

Saloni Surti Sep 9, 2013 7:49 AM

EEMAX 2013: Encompass leads with 6 metals, Candid Mktg bags 5 metals

Encompass Events' total tally includes one Gold, two Silver & three Bronze metals. Candid Marketing, Mudra Max, Krayon & Wizcraft International are among the other winners

Saloni Surti Sep 9, 2013 7:48 AM

Radio players celebrate Ganeshotsav with recurring properties

Radio Mirchi and Big FM return with their branded properties, Mirchi Modak Service & Big Green Ganesha, respectively, to celebrate Ganesh Chaturthi this year

Saloni Surti Sep 9, 2013 7:47 AM

YouTube rides on video content demand; launches comedy week

The video search engine has partnered with a number of production houses for content. The various online channels will be managed by O4 Digital Media

Saloni Surti Sep 6, 2013 7:58 AM

Brands create connect through teacher-student ties this Teachers' Day

Delving on the sentiments attached to the occasion, brands created engagement via multiple media platforms through a series of contests, content & advertisements

Saloni Surti Sep 6, 2013 7:49 AM

Google carries forward sweet treat legacy with Android KitKat

Google will be using a brand name for the first time; has come out with extensive marketing to back the initiative

Saloni Surti Sep 5, 2013 8:34 AM

MSM extends brand KBC on mobile for greater traction

With mobile being able to increase the life of a show & create a connect between contestants & the TG, MSM is banking on the mobile app to draw additional eyeballs to the show

Saloni Surti Sep 5, 2013 7:47 AM

Marketing is in one of its most exciting phases: Anuradha Aggarwal

The Senior VP, Brand Communication Insights, Vodafone India says that youth marketing is no different from general marketing and requires creativity

Saloni Surti Sep 5, 2013 7:42 AM

EEMAGINE 2013 gets underway in Jaipur from today

Bigwigs of the events and entertainment industry converge at Jaipur from Sept 5 to 7 to discuss the challenges & opportunities, besides awarding the EEMAX winners

Saloni Surti Sep 5, 2013 7:40 AM

The new face of mobile marketing on chat messengers

Several brands, including Nike, Comedy Central & Mad Over Doughnuts, are leveraging mobile chat messengers in the form of integrated campaigns or campaign extensions

Saloni Surti Sep 4, 2013 7:46 AM