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Big B stars in Tanishq’s curious case of the missing diamonds

Tanishq has launched the second phase of its ‘True Diamonds’ campaign with an online campaign called ‘The Curious Case of the Missing Diamonds’. With this the brand continues to make buyers aware of the different aspects pertaining to the quality of diamonds.

Sai Prasanna Sep 16, 2011 12:05 PM

Apollo’s campaign makes Neurosciences simple

Apollo Group has embarked on a television campaign, which highlights its Neurosciences division. Conceptualised by Hyderabad-based Associated Advertising, the ads highlight each section of the Apollo Group rather than the brand as a whole. A look at what went into the making of this campaign...

Sai Prasanna Sep 9, 2011 8:53 AM

Flipkart’s ‘No Kidding, No Worries’ gameplan

Flipkart.com, one of India’s largest e-commerce companies, recently kicked off their new ad campaign ‘No Kidding, No Worries’. The TVCs, which showcase Flipkart as an ‘online megastore’, mainly address some long-held concerns associated with online shopping.

Sai Prasanna Sep 6, 2011 9:30 AM

Celebrating Onam – Part 3: Advertisers remain strong on print

Continuing with our series on how the South is gearing up for Kerala’s biggest festival Onam, Part 3 takes a look at the various initiatives that print, digital and radio mediums are taking to attract both consumers and advertisers...

Sai Prasanna Sep 5, 2011 8:58 AM

Flashed Yesterday: TV9’s S Divaakar joins new Kannada news channel as VP

S Divaakar, who had worked in the capacity of AGM (Sales and Marketing) with TV9 Network, has moved on to a new Kannada news channel, owned and run by Writeman Media Pvt Ltd, as VP (Sales and Marketing). Veteran journalist HR Ranganath and former Editor of Kannada Prabha and Suvarna News, is the Chairman and Managing Editor of Writeman Media.

Sai Prasanna Sep 3, 2011 8:52 AM

TV9’s S Divaakar joins new Kannada news channel as VP

S Divaakar, who had worked in the capacity of AGM (Sales and Marketing) with TV9 Network, has moved on to a new Kannada news channel, owned and run by Writeman Media Pvt Ltd, as VP (Sales and Marketing). Veteran journalist HR Ranganath and former Editor of Kannada Prabha and Suvarna News, is the Chairman and Managing Editor of Writeman Media.

Sai Prasanna Sep 2, 2011 3:15 PM

Celebrating Onam – Part 2: Festivities galore, but shaky markets put a damper on ad volumes

Continuing with our series on how the South is gearing up for Kerala’s biggest festival Onam, Part 2 takes a look at what the major television players have lined up for the festival, who are the biggest advertisers this season and what kind of ad volumes are being seen...

Sai Prasanna Sep 2, 2011 9:31 AM

Telugu news channel NTV sees 20 pc rise in ad volumes

As Telugu news channel NTV and its sister channel Bhakti TV celebrate their fourth Anniversary, NTV has registered strong growth. While the channel has around 27 per cent share of the Andhra market, it has also seen a 20 per cent hike in its ad volumes over last year

Sai Prasanna Sep 2, 2011 8:51 AM

Celebrating Onam – Part 1: White goods ad spends up 20 pc

As Kerala gears up to observer its biggest festival of the year, e4m takes a look at how marketers are planning to reap the harvest of the Onam festive season. In the first part of the series, the focus is on the kind of spends lined up by white good and jewellery brands...

Sai Prasanna Sep 1, 2011 9:20 AM

The Hans India firms base in AP; Delhi edition on the anvil

The Hyderabad Media House banner, through its flagship brand HMTV, expanded its offerings with the launch of English daily - ‘The Hans India’ on July 16, 2011. The group now plans to launch a Delhi edition of the paper. Also on the anvil are an English news channel in Delhi and a Kannada news channel in Bangalore.

Sai Prasanna Sep 1, 2011 9:01 AM

Lowe Lintas’ PK Sahgal elected President of Ad Club Hyderabad

The Annual General Meeting of the Ad Club Hyderabad, held on August 26, 2011, saw a change of guard in the executive committee. PK Sahgal, Branch Manager, Lowe Lintas has been elected President of the Club for the year 2011-12. He takes over charge from incumbent President C Ratnakar Rao of Breeze Advertising.

Sai Prasanna Aug 30, 2011 8:42 AM

After ITC, JWT adds Tamilnad Mercantile Bank to its kitty

Close on the heels of its Bangalore branch winning the chewing gum business of ITC, JWT’s Chennai branch has bagged the Tamilnad Mercantile Bank account. JWT’s Chennai has acquired five new businesses over the last three-four months.

Sai Prasanna Aug 29, 2011 8:58 AM