Robust growth has defined the landscape of the print industry in Uttar Pradesh. An AIR of around 25.88 lakh has been added by eight out of the top ten dailies as per the IRS 2011 Q2 results. Hindi dailies have found favour among readers, seeing a rise of 24.3 lakh in AIR over last year.
With Kannada dailies securing the top five positions, a healthy growth pattern can be seen among the top 20 players in the state with the exception of three players. Vijay Karnataka has held on to the top spot in the state list, displaying the same trend as in Bangalore, with an increase in its AIR of 5 per cent this year.
As per IRS 2011 Q2 results for the Chennai market, the quarter-on-quarter average issue readership (AIR) figures show more promise in the dailies segment as compared to year-on-year numbers. The magazine segment looks bleak with most periodicals showing a decline in AIR over last year.
As per the IRS 2011 Q2 results, it has turned out to be a better year for most English and language dailies in Bangalore. While most dailies have registered an increase in AIR over last year, the quarter-on-quarter percentages don’t look too promising. Barring a few, magazines too have fared better over last year.
Komli Media and cross-platform interactive video advertising firm Jivox have tied up to tap into the $3 billion video advertising market in the APAC region. The main focus regions for this alliance are South-East Asia, India, and Australia. While Jivox is well-established in India, Komli Media has a strong presence in the APAC region.
Bangalore-based independent digital solutions provider 22feet has won the digital duties of Dutch beer brand Heineken. Vineet Gupta, Managing Partner, 22feet, has confirmed the win. Weiden + Kennedy is handling the creative duties of Heineken, while the media mandate is parked with Mindshare, Bangalore.
Tamil daily Dinamalar, which recently turned 60, has brought on board Skandraaj to head its marketing initiatives. He is well-known for his marketing strategies and will look after pan-India for the paper’s Chennai, Madurai, Puducherry, and Coimbatore editions.
India Today Group’s Ashish Bagga has been elected as the President of the Indian Newspaper Society (INS) at its 72nd Annual General Meeting (AGM), held in Bangalore on September 30, 2011. He takes over the reins from outgoing President Kundan R Vyas of Vyapar-Janmabhoomi Group. KN Tilak Kumar (Prajavani) is the Deputy President, while Ravindra Kumar (The Statesman) has been elected as the Vice President.
Chennai-based men’s apparel manufacturer Hasbro Clothing is in expansion mode. The clothing company plans to have 25 more stores by March 2012 and is targeting growth of 30 per cent this year. Hasbro is also eyeing new markets and is planning to increase the number of lifestyle accessories on offer.
Citizen Watches is bullish on strengthening its presence in India. The Japanese watch brand has increased its advertising budget by 40 per cent this year, which is expected to go up by 20-40 per cent in the next fiscal. Citizen has also fortified its bouquet in the country with two new collections and is unveiling its festive season campaign from today.
The third edition of the Champions League Twenty20 has a new title sponsor and also sports a new look. Strategic design consultancy firm Elephant has created a theme that intends to convey the battle between the champions for securing the prestigious title, and the spirit of the game.