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While there has been an overall uptrend of 22 per cent in readership of technology magazines over that of 2009 R1, when compared to 2010 Q2, there has been a decline of 13 per cent.

Sai Prasanna 28-October-2011

Religious TV channels hit readership of religious magazines. Year-on-year decline in readership stands at 14 per cent (-1.21 lakh).

Sai Prasanna 27-October-2011

There has been a 12 per cent fall from 2009 R1 for health publications, a loss of 3.96 lakh in average issue readership (AIR).

Sai Prasanna 27-October-2011

The agency has seen a 30-35 per cent increase in ad volumes this festive season and has seen a consistent growth rate of 50 per cent over the last five years.

Sai Prasanna 27-October-2011

New media company Percept Knorigin has won the seventh edition of Deloitte Technology Fast 50 India 2011 Award conducted by Deloitte Touche Tohmatsu India Pvt Ltd. The award ceremony took place on October 21, 2011 in Bangalore. Percept Knorigin ranked 11th with a revenue growth of 156 per cent.

Sai Prasanna 25-October-2011

The campaign aims to strengthen Vijay Karnataka’s focus and positioning as a paper for the youth – to capture their attitudes, mindsets, and aspirations.

Sai Prasanna 24-October-2011

Eulogy! India was chosen following a competitive pitch where a number of leading agencies from across India were shortlisted. The agency will adopt a 360-degree strategy for Triumph Motorcycles, which will soon make its entry into the Indian market.

Sai Prasanna 21-October-2011

Publicis Ambience Bangalore has recently won the creative duties of Mantri Square Mall in a multi-agency pitch involving around 7-8 agencies. The incumbent agency is Ogilvy & Mather, which had earlier handled the real estate as well as the mall businesses for Mantri. O&M has retained the real estate business.

Sai Prasanna 21-October-2011

Online shopping portal Myntra.com seeks to consolidate its presence with its second campaign, which heightens the fashion quotient and also highlights the larger offering.

Sai Prasanna 21-October-2011

Hello has emerged as the biggest gainer from last year in the women’s lifestyle magazines segment, increasing readership base by 68 per cent, even as ‘Society’, with the highest AIR, retains the top spot in this segment.

Sai Prasanna 20-October-2011

As per the IRS 2011 Q2 results, the ‘Home Decorations’ category has seen significant growth over 2010 Q2 (1.87 lakh/ 81 per cent gain) and 2009 R1 (3.38 lakh/ 417 per cent gain) in AIR.

Sai Prasanna 20-October-2011

As per the IRS 2011 Q2 results, general interest magazines have witnessed a decline in readership. While they have registered a 4 per cent de-growth over last year, the drop in average issue readership (AIR) as compared to the IRS 2009 Round 1 figures is around 15 per cent. The only magazine to see a rise in AIR over the two-year period is Mathrubhumi Thozhil Vartha.

Sai Prasanna 19-October-2011

RIM has doubled its marketing spends in India for its smartphone brand BlackBerry. The handset maker has also seen a spate of launches in 2011. After a four-ad campaign titled ‘Are you missing something without BBM’ created by Orchard Advertising, their new creative agency BBDO India has come out with a new campaign – ‘Welcome to the BlackBerry family’.

Sai Prasanna 19-October-2011

The Sun Group has launched a new Malayalam channel exclusively for children – Kochu TV. The channel will have a mix of entertainment and informative programmes such as animations, adaptations of popular Hollywood movies, and educational programmes. This is the third Malayalam channel and the fourth kids’ channel from the Group.

Sai Prasanna 18-October-2011

Surge Media, a mall media solutions agency, is planning to expand its presence to eight cities by the end of this fiscal. It has started off by opening up offices in Mumbai and Bangalore after Delhi and plans to capture 70-80 per cent of the market share in Bangalore.

Sai Prasanna 18-October-2011

It has turned out be a bad year for dailies in Himachal Pradesh as per the IRS 2011 results. While the combined yearly drop in average issue readership (AIR) of the top nine dailies totalled 1.07 lakh, the total increase in AIR trailed close behind at 95,000.

Sai Prasanna 17-October-2011

Newspapers in Goa have not witnessed encouraging year-on-year results, with the loss in average issue readership (AIR) exceeding the gain by two-fold. Among the top 10 dailies in the state, while combined y-o-y decline in AIR is 93,000, the overall gain only comes to 28,000.

Sai Prasanna 17-October-2011

Topline dailies in Rajasthan have seen a growth in average issue readership (AIR) as per the IRS 2011 Q2 results, with seven Hindi dailies securing a place among the top 10 in the state. The top five dailies have added an overall 5.34 lakh readers over last year.

Sai Prasanna 14-October-2011

Dailies in Gujarat have seen a much more significant year-on-year performance as per the IRS 2011 Q2 results. Five out of the top ten papers have added 5.14 lakh readers over last year.

Sai Prasanna 14-October-2011

Mirroring the trend in neighbouring state Bihar, topline dailies in Jharkhand have also witnessed a surge in their average issue readership (AIR) as per the IRS 2011 Q2 results. The top three dailies out of the top 10 alone have witnessed an increase of 8.53 lakh readers.

Sai Prasanna 13-October-2011

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