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Delhi Wizards comes on board World Series Hockey

Wizcraft International has acquired the Delhi franchise of the World Series Hockey (WSH). The Delhi Wizards is the fourth team with a franchisee.

Sai Prasanna Nov 30, 2011 7:37 AM

Jivox's video advtg platform available for licensing in APAC region

 Jivox will now focus more on evolving the technology behind their video advertising platform and licensing the platform to publishers.

Sai Prasanna Nov 28, 2011 4:50 PM

ING Vysya appoints Vinu Lal as Head of Corporate Communications

 Bringing to the table his extensive experience spanning 15 years in financial journalism with leading publications, Vinu Lal’s mandate is to improve brand visibility across the board.

Sai Prasanna Nov 28, 2011 11:02 AM

Shailendra Katyal: Be honest, consistent, authentic to get to third base with customers

Speaking at the Bangalore leg of the Pitch CMO Summit 2011, Shailendra Katyal of Lenovo took the audience through the history of the brand and its journey in becoming India’s one the largest technology brands.

Sai Prasanna Nov 24, 2011 7:59 AM

Nigel Wark: Engage customers as co-creators and marketers

Speaking at the Pitch CMO Summit 2011, Nigel Wark, Executive Director, Marketing, Sales and Service, Ford India, stressed on the need of co-creation for bands to be a success

Sai Prasanna Nov 24, 2011 7:57 AM

Neeraj Chandra: Tap changes through innovation to strengthen brand

Delivering his keynote address at the Bangalore leg of the three-city Pitch CMO Summit, Neeraj Chandra, COO, Britannia Industries, talked about innovation to build brands and businesses.

Sai Prasanna Nov 24, 2011 7:56 AM

Issac John moves to Puma as Marketing Head, India

In his new role, Issac John will be reporting to Rajiv Mehta, Managing Director, Puma India. He moves from Sport18, where he was Senior Manager-Marketing.

Sai Prasanna Nov 23, 2011 7:38 AM

Pearson Education’s DigiClass records 300% YoY growth

Bullish on growth, Pearson Education Services has entered the mass media space for the first time with a multi-media campaign to promote its ICT-based solution DigiClass with Anil Kumble as brand ambassador.

Sai Prasanna Nov 21, 2011 8:04 AM

Fossil records 50% overall growth; targets same rate next fiscal

Riding high on the spurt in malls all over the country, Global retailer Fossil has seen a growth of 50 per cent over a small base. The retailer looks to continue to grow with its partners, both in terms of distribution spread and brands.

Sai Prasanna Nov 21, 2011 7:52 AM

Nova Medical Centers appoints Lowe as creative partner

Lowe Lintas, Bangalore has been assigned the creative duties of Nova Medical Centers following a multi-agency pitch. The agency will handle two separate businesses of the expert surgical care centers and the IVF Clinics. The campaign is expected to take off in the next couple of months.

Sai Prasanna Nov 18, 2011 8:02 AM

Reporter’s Diary: Taking a beating as a journalist & common (wo)man

Correspondent Sai Prasanna is brimming with questions as she wonders about the ‘intellectual caliber’ of journalists. On the other hand, she is as upbeat about digital media as the industry…

Sai Prasanna Nov 12, 2011 7:16 AM

High on F1, Base Batteries eyes 35 pc growth next fiscal

The battery manufacturer has shifted focus to the automotive batteries segment for the next two years.

Sai Prasanna Nov 11, 2011 7:43 AM

Stemming the Slide: Dailies need to aggressively woo Gen Next - Experts

Amid concerns of fall in newspaper readership, industry experts are asking whether newspapers are marketing themselves adequately to showcase their offerings, across the board, to the new generation of readers.

Sai Prasanna Nov 10, 2011 6:51 PM

Newspaper cover pricing: Low cost or profit margins?

Intense competition has kept newspaper cover prices extremely low in India, with none of the players ready to make the first move towards a more sustainable pricing strategy. Industry experts feel all publications need to collaborate to arrive at a threshold level of cover price.

Sai Prasanna Nov 9, 2011 8:04 AM

Online fashion brand Yepme to raise $7-12 mn for expansion by year-end

Men’s private label brand Yepme is targeting a turnover of $25 million in the first year, scaling to over $500 million in the next 3-4 years.

Sai Prasanna Nov 8, 2011 9:48 AM

Shah Rukh Khan is Mumbai franchisee holder for I1 Super Series

 Actor Shah Rukh Khan, along with KKR partners and the Mehta Group, became Mumbai franchise owners for the all new motorsport racing league i1 Super Series, an initiative by Machdar Motorsports. Khan’s involvement with the i1 Super Series is definitely a big boost for the championship that will commence early January 2012.

Sai Prasanna Nov 7, 2011 9:18 AM

Indus League takes the franchising route to expansion

Future Group’s Indus League Clothing is taking up the franchising route aggressively to extend their reach in Tier II and III towns. The apparel manufacturer has started off with franchisee stores for their women’s apparel brand Jealous 21.

Sai Prasanna Nov 1, 2011 9:06 AM

Hidesign eyes 30 pc growth; expansion in Mumbai, Bangalore

Most of Hidesign’s development this fiscal will be in Mumbai and Bangalore. The company is also launching a Gift Card program in a tie-up with QwikCilver Solutions.

Sai Prasanna Oct 28, 2011 9:05 AM

Koovs.com to ramp up ops; is ticketing partner for TGIOF 2011

Online shopping Koovs.com plans to expand its distribution network across India in a phased manner in the next 3-6 months.

Sai Prasanna Oct 28, 2011 8:40 AM

 IRS 2011 Q2: Periodicals on agriculture see 44% fall in last 2 yrs

The Agriculture magazine segment, present only in regional languages, has seen an overall decrease in numbers. The segment has lost close to 31,000 readers in the last one year.

Sai Prasanna Oct 28, 2011 8:37 AM