Authors

The company saw a spike in the number of fans on their Facebook page, after installing a simple app for the Lip Butter contest held mid-December.

Sai Prasanna 03-January-2012

Prabhakar succeeds R Ramachandran, who resigned from the post on superannuation on December 31, 2011. He assumed charge as CMD on December 02, 2012.

Sai Prasanna 03-January-2012

The agency is now looking at Tier II cities to expand its business. A new division has been fortified to handle brand consulting and activation.

Sai Prasanna 28-December-2011

The sixth issue of the quarterly magazine released in December 2011 has been redesigned to appeal to teenagers.

Sai Prasanna 27-December-2011

Suvarna channel plans to embark on a marketing blitz with an allocation of Rs 120 million towards promotion of Kannada version of ‘KBC’.

Sai Prasanna 23-December-2011

Taproot India’s campaign, titled ‘I Am Mumbai’, portrays Mumbai Mirror as the voice of every common citizen.

Sai Prasanna 22-December-2011

Taproot India’s campaign, titled ‘I Am Mumbai’, portrays Mumbai Mirror as the voice of every common citizen.

Sai Prasanna 22-December-2011

Denim brand Lee is letting customers use their smartphones to scan QR codes on the store windows and be a part of Christmas parties in eight cities.

Sai Prasanna 21-December-2011

Vijay TV has earmarked 8-10 per cent of the overall investment on the project cost towards promoting the show, titled ‘Neengalam Vellalam Oru Kodi’.

Sai Prasanna 21-December-2011

 News media should act more as an instrument that ushers in the next revolution in the industry rather than watching from the sidelines, writes Sai Prasanna.

Sai Prasanna 17-December-2011

The apparel brand has set a target of Rs 10 crore in the first year and hopes to scale up to Rs 50 crore in 2-3 years’ time.

Sai Prasanna 16-December-2011

Muthoot Fincorp has gone pan-India with its new campaign as the finance company goes national with its Express 3-Minute Gold Loan offering.

Sai Prasanna 14-December-2011

The creative review for the innerwear brand is currently underway in Bangalore and agencies are presenting to the client on an invitation basis.

Sai Prasanna 12-December-2011

Max, the international value fashion brand from Landmark Group, is taking the expansion and BTL route to increase market presence.

Sai Prasanna 09-December-2011

Building on Lenovo’s ‘For Those Who Do’ global brand campaign, the ‘Do Network’ inspires people to turn their big ideas into reality.

Sai Prasanna 08-December-2011

Paritosh Joshi is RSCI’s Technical Committee Chairman. The Industry Relations Committee comprises Ashish Bhasin & I Venkat. Lynn de Souza, Chairperson, RSCI elaborates.

Sai Prasanna 05-December-2011

While catch-up TV clips are free, a nominal fee of Rs 25 will be charged on every movie download from January 2012.

Sai Prasanna 05-December-2011

Correspondent Sai Prasanna writes about some of the contemporary concerns of the nation – FDI in retail, bail to the accused in the 2G scam…

Sai Prasanna 03-December-2011

Bhaskar Das, Suresh Srinivasan, DD Purkayastha, Maheshwar Peri, Mitrajit Bhattacharya, Anant Nath on how RSCI should approach measurement.

Sai Prasanna 01-December-2011

In his new role, Vignesh Kumar will consolidate The New Indian Express Group’s position in the South and then look at other markets.

Sai Prasanna 30-November-2011

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