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Himalaya Herbals page on Facebook goes viral

The company saw a spike in the number of fans on their Facebook page, after installing a simple app for the Lip Butter contest held mid-December.

Sai Prasanna Jan 3, 2012 12:59 PM

B A Prabhakar takes charge as CMD, Andhra Bank

Prabhakar succeeds R Ramachandran, who resigned from the post on superannuation on December 31, 2011. He assumed charge as CMD on December 02, 2012.

Sai Prasanna Jan 3, 2012 7:33 AM

Disha Communications targets Rs 100 cr turnover in 2012

The agency is now looking at Tier II cities to expand its business. A new division has been fortified to handle brand consulting and activation.

Sai Prasanna Dec 28, 2011 11:18 AM

ACK Media expands reader base for Suppandi

The sixth issue of the quarterly magazine released in December 2011 has been redesigned to appeal to teenagers.

Sai Prasanna Dec 27, 2011 9:05 AM

KBC’s regional run: Now on Suvarna in Kannada avatar

Suvarna channel plans to embark on a marketing blitz with an allocation of Rs 120 million towards promotion of Kannada version of ‘KBC’.

Sai Prasanna Dec 23, 2011 9:49 AM

Mumbai Mirror strengthens stance as people’s paper

Taproot India’s campaign, titled ‘I Am Mumbai’, portrays Mumbai Mirror as the voice of every common citizen.

Sai Prasanna Dec 22, 2011 11:41 AM

Mumbai Mirror strengthens stance as people’s paper

Taproot India’s campaign, titled ‘I Am Mumbai’, portrays Mumbai Mirror as the voice of every common citizen.

Sai Prasanna Dec 22, 2011 8:12 AM

Lee gives customers reasons to celebrate this Christmas

Denim brand Lee is letting customers use their smartphones to scan QR codes on the store windows and be a part of Christmas parties in eight cities.

Sai Prasanna Dec 21, 2011 9:09 AM

Star Vijay’s Tamil version of KBC in Feb 2012

Vijay TV has earmarked 8-10 per cent of the overall investment on the project cost towards promoting the show, titled ‘Neengalam Vellalam Oru Kodi’.

Sai Prasanna Dec 21, 2011 8:57 AM

Reporter's Diary: Being more than just an observer

 News media should act more as an instrument that ushers in the next revolution in the industry rather than watching from the sidelines, writes Sai Prasanna.

Sai Prasanna Dec 17, 2011 7:18 AM

Indus League brings Man-U merchandise to India

The apparel brand has set a target of Rs 10 crore in the first year and hopes to scale up to Rs 50 crore in 2-3 years’ time.

Sai Prasanna Dec 16, 2011 7:44 AM

Muthoot Fincorp ups marketing spends by 50-60%

Muthoot Fincorp has gone pan-India with its new campaign as the finance company goes national with its Express 3-Minute Gold Loan offering.

Sai Prasanna Dec 14, 2011 7:17 AM

Jockey scouts for creative partner

The creative review for the innerwear brand is currently underway in Bangalore and agencies are presenting to the client on an invitation basis.

Sai Prasanna Dec 12, 2011 7:19 AM

Fashion brand Max eyes 60-65 pc 2-year CAGR

Max, the international value fashion brand from Landmark Group, is taking the expansion and BTL route to increase market presence.

Sai Prasanna Dec 9, 2011 7:33 AM

Lenovo gives shape to Doers’ ideas with ‘Do Network’

Building on Lenovo’s ‘For Those Who Do’ global brand campaign, the ‘Do Network’ inspires people to turn their big ideas into reality.

Sai Prasanna Dec 8, 2011 7:37 AM

RSCI forms industry relations & technical committee

Paritosh Joshi is RSCI’s Technical Committee Chairman. The Industry Relations Committee comprises Ashish Bhasin & I Venkat. Lynn de Souza, Chairperson, RSCI elaborates.

Sai Prasanna Dec 5, 2011 8:53 AM

Tata Sky launches VoD service on Sky+ HD platform

While catch-up TV clips are free, a nominal fee of Rs 25 will be charged on every movie download from January 2012.

Sai Prasanna Dec 5, 2011 8:16 AM

Reporter’s Diary: The FDI saga and 2G scam

Correspondent Sai Prasanna writes about some of the contemporary concerns of the nation – FDI in retail, bail to the accused in the 2G scam…

Sai Prasanna Dec 3, 2011 8:02 AM

Industry Speak: Expectations from RSCI

Bhaskar Das, Suresh Srinivasan, DD Purkayastha, Maheshwar Peri, Mitrajit Bhattacharya, Anant Nath on how RSCI should approach measurement.

Sai Prasanna Dec 1, 2011 7:39 AM

Vignesh Kumar joins New Indian Express as VP-Marketing

In his new role, Vignesh Kumar will consolidate The New Indian Express Group’s position in the South and then look at other markets.

Sai Prasanna Nov 30, 2011 11:37 AM