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The Hindu takes a reality check with new campaign

Conceptualised by Ogilvy, The Hindu’s new campaign raises hard-hitting questions on the quality of information going out as ‘news’ these days

Sai Prasanna Jan 30, 2012 8:05 AM

EVP World chooses Challenge for Theme Park

Chennai-based agency Challenge has won the media duties after a multi-agency pitch that saw participation of 8-9 agencies. The promotions begin today

Sai Prasanna Jan 30, 2012 7:34 AM

The Hindu appoints Mindshare for media; OMD gets digital

The publication house has chosen media and digital partners for the first time to assist in their new brand building exercise

Sai Prasanna Jan 25, 2012 10:36 AM

MAA TV to launch Telugu GEC on January 25

The network will also kick off an annual event MAA Music Awards, for the first time, on the day of the launch

Sai Prasanna Jan 24, 2012 7:19 AM

Calvin John appointed VP & Head, Men & Boys

Calvin John, Brand Manager – Tanishq at Titan Industries Limited, has been appointed as Vice President & Head - Marketing, Men & Boys

Sai Prasanna Jan 20, 2012 2:18 PM

Kalaignar TV to launch music channel on Jan 26

Murasu TV will be extensively promoted through radio, outdoor and print mediums, apart from the teaser ads running across the Kalaignar TV channels

Sai Prasanna Jan 20, 2012 7:21 AM

Titan’s 360-degree campaign for Sonata new range

A 360-degree campaign to promote the Super Fibre range took off on January 12. The TV-led campaign has support from radio, print, OOH & digital

Sai Prasanna Jan 19, 2012 9:27 AM

Narendra Singh joins Bank of Maharashtra as CMD

Narendra Singh has been appointed as Chairman & Managing Director of Bank of Maharashtra effective from February 01, 2012

Sai Prasanna Jan 18, 2012 5:22 PM

Radaan Mediaworks ropes in V Murugan as CEO

V Murugan takes charge at Radaan Mediaworks from today. He is responsible for overall operations of the organisation and execution of projects

Sai Prasanna Jan 18, 2012 9:45 AM

E-comm, brand outlets to aid Voi Jeans' India foray

UK’s Voi Jeans has roped in Bangalore-based H2O as its creative agency in India. The brand plans to beef up its presence through brand outlets

Sai Prasanna Jan 17, 2012 8:58 AM

Momentum India brings academia & industry on one platform

Momentum India forum covered wide ranging topics such as media & design, industry-education collaboration, and recognising talent, among others

Sai Prasanna Jan 17, 2012 7:45 AM

Kotak Life assures financial support as ‘Another You’

The campaign highlights Kotak Assured Income Plan’s proposition to guarantee a parallel stream of income, supplementing one’s regular earnings

Sai Prasanna Jan 16, 2012 7:50 AM

Binu Mathews to head South Dailies for ABP

Binu Mathew takes charge from January 16, 2012. He moves to the ABP Group after spending more than three years at Mail Today

Sai Prasanna Jan 16, 2012 7:43 AM

Kannada news channel Public TV to launch on Jan 26

Karnataka will soon have a 24-hour Kannada news channel with a journalist at the helm of affairs. The channel is promoted by Writemen Media

Sai Prasanna Jan 13, 2012 4:09 PM

Lukup Media launches platform for mobile devices

Lukup Media’s platform will allow advertisers to create and deliver unlimited content to mobile devices without the installation of a mobile app

Sai Prasanna Jan 12, 2012 7:21 AM

The Hindu changes: N Ram moves on, Arun Anant to join as CEO

N Ram is stepping down as Editor-in-Chief with effect from January 19, 2012. Meanwhile, Arun Anant is slated to take charge as CEO of The Hindu

Sai Prasanna Jan 10, 2012 8:59 AM

TOI spreads fragrance in Chennai on New Year

TOI undertook a sensory connect initiative for Kaleesuwari Refinery’s brand Dheepam lamp oil with a ‘powerjacket’ for its Chennai edition on Jan 1

Sai Prasanna Jan 9, 2012 11:30 AM

Reporter’s Diary: Going out in style

Reporter Sai Prasanna is all excited about what lies in store this year in advertising, in media and new launches, the year of the Apocalypse or not

Sai Prasanna Jan 7, 2012 7:56 AM

Fastrack’s online activity creates buzz for new watches

While creativity and technology will continue to be the focus areas for Brand Fastrack, 2012 will also see more emphasis on the mobile space

Sai Prasanna Jan 6, 2012 7:32 AM

Idea powers India’s first ever audio release on mobile

Makers of the Kannada movie ‘Nam Anna Don’ have used Idea Cellular to launch the film’s music exclusively on the mobile platform, a first in the country.

Sai Prasanna Jan 5, 2012 12:13 PM