Authors

While some industry experts feel that the ads are engaging and disruptive, others think that the humour is off

Sai Prasanna 03-December-2012

Correspondent Sai Prasanna fights through some medical setbacks and returns with a bang to what she loves doing best – chasing good stories

Sai Prasanna 01-December-2012

We wanted to find people who would ‘provoke’ with new thoughts, says Rohini Abraham of IMRB on the agency’s initiative ‘The Unsettle Hours’

Sai Prasanna 26-November-2012

Audi & Tata Motors use Facebook most effectively to engage with consumers, says a study by Unmetric

Sai Prasanna 23-November-2012

He rejoins TELiBrahma as Principal after a seven-month stint at Hyderabad-based Travel Trendz TV as President

Sai Prasanna 20-November-2012

Cadbury, Tanishq, Idea Cellular, Canon & Nokia created a lot of noise this Diwali and captured the essence of the festive season

Sai Prasanna 15-November-2012

Naveen Tewari of InMobi, Neil Patel of Crazy Egg & KISSmetrics, and Tarkan Maner of Dell WYSE share best practices for budding entrepreneurs

Sai Prasanna 12-November-2012

More than 250 entries have been received across 19 categories this year; a special award of Rs 1 lakh will be given to the agency that wins the ‘Sakalakalavallavan’ title

Sai Prasanna 12-March-2012

PR Satheesh will spearhead the company’s revenue opportunities in addition to overseeing marketing and brand building initiatives

Sai Prasanna 07-March-2012

Narendra Alambara takes up the role after a seven-year stint with Starcom Worldwide as Vice President, managing the Chennai unit

Sai Prasanna 05-March-2012

Raj TV Network charts out growth path; they will relaunch two Telugu channels as well as launch a Kannada news channel shortly

Sai Prasanna 16-February-2012

The strategic design outfit’s focus in 2012 is on Service Design, taking their expertise from emerging markets to South East Asia

Sai Prasanna 09-February-2012

The Amagi platform has benefitted more than 400 SMEs; the company plans to achieve a growth rate of 500 per cent this year

Sai Prasanna 09-February-2012

K Murugan will be responsible for the set-up and launch of the new Tamil general entertainment channel planned by the SRM Group

Sai Prasanna 09-February-2012

The win comes on the back of a multi-agency pitch. A two-week high-intensity campaign for the real estate expo gets underway from February 11

Sai Prasanna 07-February-2012

In his new role, Ramesh Praba will oversee the overall organisational functions and head the entire network consisting of six channels

Sai Prasanna 06-February-2012

PR Satheesh will be moving to the mainstream media space at a startup. He had spent two years at mobile solutions company TELiBrahma

Sai Prasanna 06-February-2012

The latest TVC campaign for chocolate brand, Safari, combines the real world and the animated world to take the viewers on a safari.

Sai Prasanna 03-February-2012

MD and CEO, Britannia Industries - Vinita Bali’s success mantra for brands is simple. Incumbent brands should think like insurgents and keep creating value.

Sai Prasanna 02-February-2012

Making its Kerala debut today, The Times of India hopes to encash on the gap between the numbers of English-speaking audiences and English dailies readership

Sai Prasanna 01-February-2012

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