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Mixed reviews for Groupon’s latest TVCs

While some industry experts feel that the ads are engaging and disruptive, others think that the humour is off

Sai Prasanna Dec 3, 2012 7:27 PM

Reporter’s Diary: When the going gets tough...

Correspondent Sai Prasanna fights through some medical setbacks and returns with a bang to what she loves doing best – chasing good stories

Sai Prasanna Dec 1, 2012 8:05 PM

“The idea was to be very provocative”

We wanted to find people who would ‘provoke’ with new thoughts, says Rohini Abraham of IMRB on the agency’s initiative ‘The Unsettle Hours’

Sai Prasanna Nov 26, 2012 6:04 PM

Auto majors woo fans through social media

Audi & Tata Motors use Facebook most effectively to engage with consumers, says a study by Unmetric

Sai Prasanna Nov 23, 2012 6:57 PM

PR Satheesh back in TELiBrahma’s fold

He rejoins TELiBrahma as Principal after a seven-month stint at Hyderabad-based Travel Trendz TV as President

Sai Prasanna Nov 20, 2012 2:02 AM

Diwali & advertising: The quintessential marriage

Cadbury, Tanishq, Idea Cellular, Canon & Nokia created a lot of noise this Diwali and captured the essence of the festive season

Sai Prasanna Nov 15, 2012 9:44 PM

Create a successful brand, experts tell you how

Naveen Tewari of InMobi, Neil Patel of Crazy Egg & KISSmetrics, and Tarkan Maner of Dell WYSE share best practices for budding entrepreneurs

Sai Prasanna Nov 12, 2012 7:30 PM

Ad Club Madras to host Tamizh Awards on March 17

More than 250 entries have been received across 19 categories this year; a special award of Rs 1 lakh will be given to the agency that wins the ‘Sakalakalavallavan’ title

Sai Prasanna Mar 12, 2012 10:50 AM

TELiBrahma’s PR Satheesh joins new travel channel as President

PR Satheesh will spearhead the company’s revenue opportunities in addition to overseeing marketing and brand building initiatives

Sai Prasanna Mar 7, 2012 2:14 PM

Daily Thanthi Group appoints Narendra Alambara as COO

Narendra Alambara takes up the role after a seven-year stint with Starcom Worldwide as Vice President, managing the Chennai unit

Sai Prasanna Mar 5, 2012 8:07 AM

Raj TV to relaunch Telugu channels; Kannada news channel on cards

Raj TV Network charts out growth path; they will relaunch two Telugu channels as well as launch a Kannada news channel shortly

Sai Prasanna Feb 16, 2012 8:44 AM

Elephant wraps up 2011 with 25 new businesses

The strategic design outfit’s focus in 2012 is on Service Design, taking their expertise from emerging markets to South East Asia

Sai Prasanna Feb 9, 2012 12:00 PM

Amagi sees 425 per cent growth in business

The Amagi platform has benefitted more than 400 SMEs; the company plans to achieve a growth rate of 500 per cent this year

Sai Prasanna Feb 9, 2012 8:38 AM

Kalaignar’s K Murugan joins Vendar TV

K Murugan will be responsible for the set-up and launch of the new Tamil general entertainment channel planned by the SRM Group

Sai Prasanna Feb 9, 2012 8:15 AM

Disha Chennai bags creative & media duties of FAIRPRO 2012

The win comes on the back of a multi-agency pitch. A two-week high-intensity campaign for the real estate expo gets underway from February 11

Sai Prasanna Feb 7, 2012 8:43 AM

Ramesh Praba joins Kalaignar Network as President

In his new role, Ramesh Praba will oversee the overall organisational functions and head the entire network consisting of six channels

Sai Prasanna Feb 6, 2012 5:22 AM

PR Satheesh moves on as President, TELiBrahma

PR Satheesh will be moving to the mainstream media space at a startup. He had spent two years at mobile solutions company TELiBrahma

Sai Prasanna Feb 6, 2012 5:21 AM

Gandour takes kids on a Safari

The latest TVC campaign for chocolate brand, Safari, combines the real world and the animated world to take the viewers on a safari.

Sai Prasanna Feb 3, 2012 12:31 PM

Incumbent brands should think like insurgents: Vinita Bali

MD and CEO, Britannia Industries - Vinita Bali’s success mantra for brands is simple. Incumbent brands should think like insurgents and keep creating value.

Sai Prasanna Feb 2, 2012 1:29 PM

TOI & The Hindu hot up God's Own Country

Making its Kerala debut today, The Times of India hopes to encash on the gap between the numbers of English-speaking audiences and English dailies readership

Sai Prasanna Feb 1, 2012 1:45 PM

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