Authors
Mixed reviews for Groupon’s latest TVCs?blur=25

While some industry experts feel that the ads are engaging and disruptive, others think that the humour is off

Sai Prasanna Dec 3, 2012 7:27 PM

Reporter’s Diary: When the going gets tough...?blur=25

Correspondent Sai Prasanna fights through some medical setbacks and returns with a bang to what she loves doing best – chasing good stories

Sai Prasanna Dec 1, 2012 8:05 PM

“The idea was to be very provocative”?blur=25

We wanted to find people who would ‘provoke’ with new thoughts, says Rohini Abraham of IMRB on the agency’s initiative ‘The Unsettle Hours’

Sai Prasanna Nov 26, 2012 6:04 PM

Auto majors woo fans through social media?blur=25

Audi & Tata Motors use Facebook most effectively to engage with consumers, says a study by Unmetric

Sai Prasanna Nov 23, 2012 6:57 PM

PR Satheesh back in TELiBrahma’s fold?blur=25

He rejoins TELiBrahma as Principal after a seven-month stint at Hyderabad-based Travel Trendz TV as President

Sai Prasanna Nov 20, 2012 2:02 AM

Diwali & advertising: The quintessential marriage?blur=25

Cadbury, Tanishq, Idea Cellular, Canon & Nokia created a lot of noise this Diwali and captured the essence of the festive season

Sai Prasanna Nov 15, 2012 9:44 PM

Create a successful brand, experts tell you how?blur=25

Naveen Tewari of InMobi, Neil Patel of Crazy Egg & KISSmetrics, and Tarkan Maner of Dell WYSE share best practices for budding entrepreneurs

Sai Prasanna Nov 12, 2012 7:30 PM

Ad Club Madras to host Tamizh Awards on March 17?blur=25

More than 250 entries have been received across 19 categories this year; a special award of Rs 1 lakh will be given to the agency that wins the ‘Sakalakalavallavan’ title

Sai Prasanna Mar 12, 2012 10:50 AM

TELiBrahma’s PR Satheesh joins new travel channel as President?blur=25

PR Satheesh will spearhead the company’s revenue opportunities in addition to overseeing marketing and brand building initiatives

Sai Prasanna Mar 7, 2012 2:14 PM

Daily Thanthi Group appoints Narendra Alambara as COO?blur=25

Narendra Alambara takes up the role after a seven-year stint with Starcom Worldwide as Vice President, managing the Chennai unit

Sai Prasanna Mar 5, 2012 8:07 AM

Raj TV to relaunch Telugu channels; Kannada news channel on cards?blur=25

Raj TV Network charts out growth path; they will relaunch two Telugu channels as well as launch a Kannada news channel shortly

Sai Prasanna Feb 16, 2012 8:44 AM

Elephant wraps up 2011 with 25 new businesses?blur=25

The strategic design outfit’s focus in 2012 is on Service Design, taking their expertise from emerging markets to South East Asia

Sai Prasanna Feb 9, 2012 12:00 PM

Amagi sees 425 per cent growth in business?blur=25

The Amagi platform has benefitted more than 400 SMEs; the company plans to achieve a growth rate of 500 per cent this year

Sai Prasanna Feb 9, 2012 8:38 AM

Kalaignar’s K Murugan joins Vendar TV?blur=25

K Murugan will be responsible for the set-up and launch of the new Tamil general entertainment channel planned by the SRM Group

Sai Prasanna Feb 9, 2012 8:15 AM

Disha Chennai bags creative & media duties of FAIRPRO 2012?blur=25

The win comes on the back of a multi-agency pitch. A two-week high-intensity campaign for the real estate expo gets underway from February 11

Sai Prasanna Feb 7, 2012 8:43 AM

Ramesh Praba joins Kalaignar Network as President?blur=25

In his new role, Ramesh Praba will oversee the overall organisational functions and head the entire network consisting of six channels

Sai Prasanna Feb 6, 2012 5:22 AM

PR Satheesh moves on as President, TELiBrahma?blur=25

PR Satheesh will be moving to the mainstream media space at a startup. He had spent two years at mobile solutions company TELiBrahma

Sai Prasanna Feb 6, 2012 5:21 AM

Gandour takes kids on a Safari?blur=25

The latest TVC campaign for chocolate brand, Safari, combines the real world and the animated world to take the viewers on a safari.

Sai Prasanna Feb 3, 2012 12:31 PM

Incumbent brands should think like insurgents: Vinita Bali?blur=25

MD and CEO, Britannia Industries - Vinita Bali’s success mantra for brands is simple. Incumbent brands should think like insurgents and keep creating value.

Sai Prasanna Feb 2, 2012 1:29 PM

TOI & The Hindu hot up God's Own Country?blur=25

Making its Kerala debut today, The Times of India hopes to encash on the gap between the numbers of English-speaking audiences and English dailies readership

Sai Prasanna Feb 1, 2012 1:45 PM