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Mukesh Ambani lists five mega trends that will define India’s digital future

Reliance Industries Chairman, Mukesh Ambani listed 5 major trends that will define India’s digital future at FICCI Frames

Ronald Menezes Apr 1, 2016 9:00 AM

Reliance Jio is the world’s biggest startup – Mukesh Ambani

At the inaugural session of FICCI Frames 2016 in Mumbai, Reliance Industries Chairman, Mukesh Ambani took the opportunity to introduce Reliance Jio’s plan and how it aims to revolutionise the Indian digital scenario

Ronald Menezes Mar 31, 2016 8:00 AM

With Rs 100 crore endorsement deals, Kohli inherits Tendulkar’s legacy off-field too

Virat Kohli is already drawing comparisons with the master blaster-- Sachin Tendulkar. What’s interesting is that the comparison are not just about the on field performance but also about the off field endorsement deals too

Ronald Menezes Mar 29, 2016 8:06 AM

Brand loyalty & personalisation today  is the essence of brand preference-Neelima Burra CMO, Cargill Foods

In an exclusive interview with exchange4media, Neelima Burra, CMO, Cargill Foods India spoke about the changing marketing dynamics, role of MNCs in shaping food culture and Cargill’s future strategy

Ronald Menezes Mar 29, 2016 7:52 AM

Pakistan’s ‘Mauka Mauka’ campaign fails to excite

While the Indian ‘Mauka Mauka’ version has taken the India-Pak cricket rivalry to a new high, the Pakistani version seemed to be struggling to keep pace in terms of its appeal and execution

Ronald Menezes Mar 28, 2016 8:06 AM

Royal Enfield sales rise by 63%, while Hero MotoCorp and Bajaj sales grow by 13.6% & 9% respectively in Feb ’16

The two wheeler industry saw a decent run in February 2016 with most of the manufacturers showing their sales in the green. A brief on what has happened so far

Ronald Menezes Mar 18, 2016 7:58 AM

Hyundai, Mahindra, Honda & Mercedes increase car prices on the back of proposed new ‘cess’

The government has proposed to impose a 2.5% cess on diesel vehicles of length not exceeding 4-meter and engine capacity not exceeding 1,500 cc, while higher engine capacity and SUVs as well as bigger sedans were slapped with a cess of 4% on the value of the car, this has forced car manufacturers to increase their selling price

Ronald Menezes Mar 15, 2016 8:06 AM

Be Indian, Buy Chinese: Xiaomi, Oppo, Lenovo, Vivo & Alibaba  aggressively  target Indian consumers in 2016

India is already familiar with a few Chinese brands like Haier, Xiaomi, Lenovo and Gionee, with Oppo being the latest entrant. Moreover, 2016 seems to be the year to ‘Make in India’ as the country recently jumped 12 places higher on the ‘Ease of Doing Business Rankings’ released by the World Bank. Foreign Direct Investment (FDI) into the country has reportedly increased by 31% to $24.8 billion (Rs 1.70 lakh crore) during April-November period last year

Ronald Menezes Mar 15, 2016 8:05 AM

Hyundai, Maruti, Honda, Tata, Mahindra; Passengers vehicles segment sees rise in sales

Car manufacturers that have released their sales figures till March’16 have all reported a significant growth. Hyundai, Maruti, Honda, and Tata reported growth for the month of February 2016, while Mahindra sales were up by 10% in the month of Jan 2016

Ronald Menezes Mar 15, 2016 8:01 AM

Sachin Tendulkar’s new innings-- from endorser to entrepreneur

The legendary cricketer has reportedly joined hands with fashion retailer Arvind Fashion Brands to launch a premium men's apparel brand “True Blue”. A look at the past and

Ronald Menezes Mar 15, 2016 7:57 AM

KitKat loses user base to Android Lollipop’s growing popularity

According to latest Google reports, Android Lollipop has a total share of around 36.1 percent of active Android devices, while KitKat, the predecessor of Lollipop, is losing its user base and has shrunk to 34%

Ronald Menezes Mar 11, 2016 8:02 AM

Industry experts from the FMCG sector believe that innovations will eventually win

At the recently held Future Consumer Enterprise Limited event in Mumbai, a panel discussion on how the FMCG and food industry is shaping up and how urbanisation is changing the food culture in India was organised on the sidelines of the event

Ronald Menezes Mar 10, 2016 7:57 AM

Kishore Biyani’s Future Consumer Enterprise  targets Rs 20,000 crore business by 2021

Kishore Biyani, Founder and CEO of Future Group shared his insights and spoke about the plans and the road ahead for Future Consumer Enterprise Limited by 2021. According to Biyani the company plans to grow into a Rs 20,000 crore business by the year 2021.

Ronald Menezes Mar 9, 2016 7:57 AM

Royal Enfield profits up by 33% compared to Harley-Davidson in 2015

Royal Enfield, part of the Eicher group has overtaken Harley-Davidson in terms of market share and has posted a 33% hike in profits compared to its international rival in 2015.

Ronald Menezes Mar 7, 2016 8:48 AM

In 2 years Ratan Tata pumps in over 4500 crores to boost start-ups; makes eighth investment in 2016

Ever since his retirement in 2014, corporate czar Rata Tata has invested over Rs 4500 crore in a number of start-ups to boost the entrepreneurial sector.

Ronald Menezes Mar 3, 2016 8:28 AM

Apple posts record quarterly revenue of $75.9 billion; Will launch new 4 inch phone ‘iPhone SE’ in 3rd week of March

Apple announced financial results for the quarter ended December 26, 2015. The Company posted record quarterly revenue of $75.9 billion and record quarterly net income of $18.4 billion.

Ronald Menezes Mar 2, 2016 8:05 AM

Storm in a teacup; Lipton refutes ‘worm’ allegations

Lipton was at the receiving end of a controversy after social media was abuzz about worms being found in Lipton tea bags which the company has strongly refuted.

Ronald Menezes Feb 29, 2016 8:48 AM

‘Make in India’ should be a  level playing field Kamal Nandi Godrej Appliances

We spoke with Kamal Nandi, Business Head and Executive Vice President, Godrej Appliances as he expressed his views on standards set up by the BEE, competition from other brands and Godrej’s growth over the fourth quarter, expectations from the Budget and more

Ronald Menezes Feb 25, 2016 9:08 AM

Gionee launches new TVC for its S6 series

The campaign tries to establish the newly released S 6 series as a product for those who have a taste for good things in life and comes with the tagline—‘Shine with metal’

Ronald Menezes Feb 20, 2016 9:29 AM

Mobile wallet will become the way to pay in the future: Pramod Saxena

Pramod Saxena, Chairman & Managing Director, Oxigen Services, shares his insights on the new partnership with Big Bazaar Direct, his contribution to ‘Make In India’ and how Sachin Tendulkar further adds to its brand appeal in this exclusive interview with exchange4media.

Ronald Menezes Feb 18, 2016 7:59 AM