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Apple CEO's India visit:What's on the cards?

According to latest media reports Tim Cook is scheduled to meet Narendra Modi this week. With global revenues plummeting, India is a source of hope for the Cupertino based tech company. Tim Cook’s meeting with the Prime Minister could not have been better timed than this. India is beginning to better its ‘ease to do business’ rankings and this may just be one of the reasons attracting this visit between the Apple’s CEO and the PM

Ronald Menezes May 18, 2016 8:29 AM

Ecomm in India to reach $101.9 billion by 2020; government initiatives to help growth

CII and Deloitte released a report recently focusing on the ecommerce sector in India and how it could play the role of a game changer

Ronald Menezes May 17, 2016 8:20 AM

"Marketing is not only about selling a product" – Arun Siddharth, TVS Motorcycles

We spoke to Arun Siddharth, Vice-President, Marketing, TVS Motorcycles to know about the company’s future strategy, current challenges in the sector, use of social media platforms to push sales and more

Ronald Menezes May 16, 2016 8:13 AM

Rovio cashes on 'Angry Birds 2' merchandising ahead of its India release

Angry Birds 2 is all set to release on 27th May in India after its worldwide release. Rovio the maker of Angry Birds has globally partnered with brands like Mc Donald’s and H&M while in India it has tied up with PepsiCo’s Kurkure to generate unique BirdCodes for their new game ‘Angry Bird Action’

Ronald Menezes May 16, 2016 8:04 AM

Foxconn plans manufacturing base in India as Apple looks forward to a better market share

Taiwanese contract manufacturer Foxconn is reportedly building a manufacturing facility in Maharashtra that will produce Apple phones in India. With global revenues falling, Indian sales figures were one of the highlights for Apple. Standing way below the current order of market share, Apple may be trying to better their hold on the Indian market

Ronald Menezes May 12, 2016 8:12 AM

Apple's global app installs down by 8% in 2015; app revenues witness 36% growth YoY

Apple App store accounted for more global app revenues than Google Play store last year but recorded lower app installations and global income. According to report released by IDC, mobile device users across the globe installed nearly 156 billion mobile applications in 2015

Ronald Menezes May 11, 2016 8:04 AM

Coke, Dell, Snapdeal, BookMyShow, Launch Captain America themed campaigns

With the release of Captain America: Civil War various brands like Snapdeal, Dell and BookMyShow ran contests and campaigns to reach out to customers and create engaging contests

Ronald Menezes May 9, 2016 7:59 AM

New models, attractive TVC's and strong digital campaigns push auto sales in April

All major four wheeler brands recorded a year on year growth, except Honda Cars and Toyota Kirloskar, which witnessed a decline of 17 per cent and 30 per cent in sales respectively

Ronald Menezes May 9, 2016 7:53 AM

KFC experiments with edible packaging in Bengaluru

KFC launched its edible packaging in India. Currently under a trial phase in Bengaluru the fast food chain is waiting for a positive customer feedback to launch it across India

Ronald Menezes May 4, 2016 8:02 AM

Samsung, Flipkart & Practo ride 'Game of Thrones' wave, launch inspired campaigns

Keeping the popularity of the show in mind, brands like Flipkart and Samsung have launched various campaigns around the new season of Game of Thrones

Ronald Menezes Apr 28, 2016 8:06 AM

Royal Enfield sales up by 52.3 %; Yamaha sales soar by 44% in March '16

Major bike manufacturers in the country have reported a growth in sale for the month of March 2016 as compared to the sales for the same period last year

Ronald Menezes Apr 19, 2016 8:01 AM

Will WhatsApp's new encryption policy make its use illegal in India?

WhatsApp creates an end to end encryption policy for its billion users around the world; however, if the government decides to imply strict encryption policies in India, the messaging app could soon be illegal

Ronald Menezes Apr 18, 2016 7:59 AM

Hyundai zooms past domestic car makers with 15% growth in sales

Automobile companies released sales figures for the month of March while also recording a decent growth in the FY’16. Hyundai grew by 15% at the end of the FY 16, while Honda, Mahindra and Maruti recorded a growth of 2%, 6% and 11% respectively

Ronald Menezes Apr 14, 2016 8:14 AM

IPL 2016: Mumbai Indians becomes top trending team on Twitter

According to the IPLT20 website, the #IPL has been tweeted more than 7 million times already with Mumbai Indians becoming the most talked about team in the IPL on twitter

Ronald Menezes Apr 12, 2016 8:04 AM

IPL 2016: Mumbai Indians becomes top trending team on Twitter

According to the IPLT20 website, the #IPL has been tweeted more than 7 million times already with Mumbai Indians becoming the most talked about team in the IPL on twitter

Ronald Menezes Apr 12, 2016 8:04 AM

We believe in the incredible media landscape in India-- J B Perrette

At an event held in Mumbai recently, J B Perrette, President, Discovery Networks International, shared some insights about the growth strategy for Discovery and how the network is embracing the new digital revolution

Ronald Menezes Apr 7, 2016 8:09 AM

RBI’s repo rate cut to boost real estate & automobile sectors

The real estate sector is pleased with the announcement of the rate cut as this could usher in more demand for buying homes as banks are expected to pass on the benefits to companies and home loan seekers

Ronald Menezes Apr 6, 2016 8:03 AM

Despite Honda’s massive ad spends, Hero MotoCorp races ahead in sales

Though Hero might be selling more bikes than Honda in the sales game, but Honda has witnessed a formidable growth in its marketing campaigns so much so that it has overtaken HeroCorp in this domain

Ronald Menezes Apr 5, 2016 8:03 AM

News has always been sceptical of the system– Sunil Arora, Secretary, Ministry of I&B

Sunil Arora, Secretary, Ministry of I & B, spoke to Uday Shankar, Chairman, FICCI’s M & E committee and CEO, Star India at the recently held FICCI-Frames 2016 event in Mumbai and highlighted various issues that beset the M& E sector today

Ronald Menezes Apr 5, 2016 7:59 AM

In the last 6 months we have issued more clearances compared to past 3 years: Sunil Arora, Secretary, Ministry of I&B

At the recently held FICCI Frames 2016 event in Mumbai, Sunil Arora, Secretary, Ministry of I & B, delivered a special address highlighting the challenges and opportunities in the M& E sector

Ronald Menezes Apr 4, 2016 7:56 AM