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Nintendo hopes for better days with 'Pokemon Go'

Nintendo’s share price is up nearly 60 percent since the launch of the game and if Pokémon Go delivers profits, Nintendo will share its profits with Niantic

Ronald Menezes Jul 14, 2016 8:13 AM

India's app store downloads to reach 7.7 billion in 2016

According to IAMAI-IMRB report the digital advertising market is projected to grow at a CAGR OF 35 per cent. The growth of market share for smartphones and the app market could further help in the growth of the digital ad market

Ronald Menezes Jul 11, 2016 8:11 AM

Snapchat's clone 'Snow' takes Asia by storm; may cannibalise market share

Snapchat was always compared to Facebook, Twitter and Instagram which are quite different from each other but with the rise of ‘Snow’ an app launched by Naver, the Snapchat clone with larger number of filters seems to be taking Asia by storm and may slowly eat into Snapchat increasing market share

Ronald Menezes Jul 11, 2016 8:05 AM

Euro 2016 attracts 136% more brands than previous editions; Hero Motocorp holds highest share

Euro 2016 has been the flavour of the season and brands are piggy-backing on the tournament to endorse products as the 2016 edition sees a rise in terms of brands being endorsed, advertisers, categories and celebrities endorsing the brand

Ronald Menezes Jul 7, 2016 8:17 AM

Market share for high-end smartphones rise; fewer emerging brands enter India:CMR Survey

According to a latest survey by CyberMedia Research (CMR) high end smartphones market is projected to grow from the current 15 per cent in 2015 to 19 per cent in 2016

Ronald Menezes Jul 5, 2016 8:24 AM

Sultan: The Game tops Google Play Store charts; celebrity impact, creativity spur gamer interest

Sultan: The Game created by 99Games for Salman Khan’s movie ‘Sultan’ has been the top downloaded game on the Google Play Store (Top free games section) within the first two days of its launch.

Ronald Menezes Jul 4, 2016 8:54 AM

Between digital and offline, we spend 15-30% more on digital: Vineet Sehgal, Quikr

With a dynamic market scenario and new players in the classified business, the marketing strategies of the current players see constant changes. In a chat with exchange4media.com, Quikr’s CMO Vineet Sehgal shares his insights on Quikr’s marketing strategies

Ronald Menezes Jun 29, 2016 8:04 AM

Wireless subscription reaches 447.8 million in rural areas: TRAI

TRAI recently released the Telecom Subscription Data for April16’. As per the data, the total wireless subscriber base increased from 1,033.63 million at the end of Mar-16 to 1,034.25 million at the end of Apr-16, growing at a rate of 0.06 percent monthly

Ronald Menezes Jun 22, 2016 8:08 AM

MNC's & Indian private companies step in to bolster cyber security measures

Microsoft recently announced the opening of its Cyber Security Engagement Centre (CSEC) in Gurgaon in a bid to battle the rising numbers of cyber crimes. It is one of the seven centres for Microsoft globally and will serve as a dedicated hub for Microsoft in India

Ronald Menezes Jun 19, 2016 8:10 AM

Apple Pay to make online shopping faster on web, Indian users may have to wait

Apple’s Worldwide Developers Conference (WWDC) is underway at San Francisco. Apple announced Apple Pay for websites which could prove to be a competition for other online wallet services. But Indian users will have to wait for a while for the launch of the service in the country since the company is in talks with a few banks here, according to media reports

Ronald Menezes Jun 16, 2016 8:08 AM

Lack of regulatory framework mars in-app advertising

According to latest survey conducted by VoIP calling app nanu, smartphone users have seen a rise in their mobile internet data bills by up to 50 per cent. The study also revealed that 42 per cent of Indians did not even know that their data is consumed by video advertisements even when they are not clicking on it

Ronald Menezes Jun 14, 2016 7:51 AM

New launches, ad campaigns propel Indian auto sales growth in May

The Indian auto industry continued its growth in the month of May. New launches, recent ad campaigns and TVCs launched over the last three months have helped lure customers towards the increased sales

Ronald Menezes Jun 10, 2016 8:01 AM

Euro 2016: It's all about big brands, big bucks and massive viewership

Euro 2016 will be telecast live in more than 230 territories around the world. It is expected that 150 million spectators will be watching the tournament each day

Ronald Menezes Jun 8, 2016 8:12 AM

Modi @ 2: With $222 billion investment pledges, Make in India gains significant traction

Since the launch of Prime Minister Narendra Modi’s ambitious campaign Make in India, the country has been witnessing multi-million dollar pledges from the international business community. In conjunction with Digital India and the expansion targets of the economy, the government is certainly working on a comprehensive plan to rope in foreign investments to boost the economy and growth

Ronald Menezes Jun 6, 2016 8:55 AM

Content is the major focus in our marketing strategy right now: Parul Shrivastava, Bankbazaar.com

With the launch of their latest digital campaign, Parul Shrivastava – Senior Manager Brand & PR, Bankbazaar.com shares her insights on the evolving digital marketing space

Ronald Menezes Jun 6, 2016 8:15 AM

Modi @ 2: Digital India delivery right on track

As Narendra Modi completes two years in office, he seems to be taking steps forward to make Digital India more than just a dream and working towards stamping India’s presence on the global digital map

Ronald Menezes May 31, 2016 8:05 AM

Modi @ 2: Digital India delivery right on track

As Narendra Modi completes two years in office, he seems to be taking steps forward to make Digital India more than just a dream and working towards stamping India’s presence on the global digital map

Ronald Menezes May 31, 2016 8:05 AM

Content should become an instrument of human connection - Veneet Bagga, Onion Creative Media Pvt. Ltd

In an interview with exchange4media, Vineet Bagga, Director and Founder, Onion Films discusses the objectives of Onions Creative Media Ltd., and how the digital advertising and content is taking shape in India

Ronald Menezes May 24, 2016 8:22 AM

Indian QSR market likely to scale $4.1 billion by 2020

According to a report by CMR, the market for organized food service industry in India will reach US $33 billion by 2020, with Quick Service Restaurants (QSR) likely to touch US $4.1 billion

Ronald Menezes May 24, 2016 8:08 AM

Modi @ 2: Govt, brands strike right chord on Swachh Bharat

It’s been two years since the Modi government came into power, and along with its governance, it brought along a cleanliness campaign ‘Swachh Bharat Abhiyaan’. The government itself and major brands in the country have left no stone unturned to get this campaign viral

Ronald Menezes May 20, 2016 8:15 AM

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