Authors

The App store is abuzz with Reliance Jio apps along with their surge on the Google Play store. MyJio stood at the 34th spot just a month ago while it rules the charts now

Ronald Menezes 14-September-2016

A new campaign by Yral and Adlift along with Radio Mirchi’s #FindingMirchi reached 5.5 million people in two days using traditional and contemporary media

Ronald Menezes 07-September-2016

Twitter released a new ‘quality filter’ to allow users to skip and block unwanted content. Will this create a problem for advertisers and publishers?

Ronald Menezes 06-September-2016

The one advantage Google ‘Duo’ holds over Apples ‘Facetime’ is its availability in the Play store as well as the App store

Ronald Menezes 26-August-2016

Snapchat working on TV-like content as television faces more pressure from social media platforms

Ronald Menezes 19-August-2016

Twitter and Facebook have always wrestled in every aspect to gain popularity and when we take a look at the quarter reports Facebook seems to have moved ahead in the race. We make a comparison between Twitter and Facebook and see how they have fared in the second quarter of 2016 and the measures Twitter is taking to improve its numbers

Ronald Menezes 19-August-2016

Experts give their take on whether the new ‘Stories’ feature in Instagram which is similar to Snapchat’s own would pose a threat for the latter

Ronald Menezes 16-August-2016

At an event held by Qyuki and YouTube, a new platform for independent media artists was announced. In a quick chat, Satya Raghavan, Head of entertainment for YouTube India talks about the new collaboration and Youtube’s latest developments

Ronald Menezes 11-August-2016

Keeping in mind the high demand for content related to Olympics and a large number of visitors taking a trip to Rio to watch the games live in action, Google has brought various new updates to it Maps app

Ronald Menezes 10-August-2016

'Harry Potter and the cursed child' is the last book of the Harry Potter series and social media and e-commerce has taken the excitement to a newer level

Ronald Menezes 03-August-2016

Facebook's Q2 earnings prove to be beneficial for the company's mobile ad revenues with a rise of 81 percent YOY

Ronald Menezes 29-July-2016

IOC announced a new Olympic Channel to be launched for mobiles on Android and i OS. With an initial launch in English, it plans to branch out to local content eventually, aiming to engage more youth with the Olympics

Ronald Menezes 29-July-2016

Video streaming has become a major focus point for social media platforms. Facebook earlier this month ran a pilot to play offline videos in India. Instagram launched the 'videos you might like category' and Amazon is waiting to release covers from Video Prime. The competition is getting tougher in the video streaming space and more focus is shifted to showing curated video content on smartphones

Ronald Menezes 28-July-2016

Facebook had always seen WhatsApp as a stiff competitor as it slowly stole users from the messenger to its platform and the competition continues to dominate download stores across platforms

Ronald Menezes 26-July-2016

We take a look at the top 10 most watched ads list which was released by Google for H1 2016

Ronald Menezes 25-July-2016

Pokemon Go has got even celebrities hooked on to it. Hollywood celebs have taken to social media to show their love for the game, while many Bollywood celebrities are yet to take to the game; however various memes and videos involving them are doing the rounds on social media

Ronald Menezes 22-July-2016

After a reported 70,000 strong user base filed a petition to Microsoft, the Windows OS maker has decided to work towards getting Snapchat and Pokémon Go on its platform which could be its road to revival in the long run

Ronald Menezes 22-July-2016

The game is surging through app store charts around the world as it has millions of users hooked on to it already. As the game reaches other countries of the world, it is yet to be seen whether it will gather steam or simply fade out

Ronald Menezes 18-July-2016

In an interview with exchange4media Martin Nygate, CEO/Founder NANU shares his views about India being a potential business destination, the equation with telecom operators and issues related to ad blocking that affects publisher’s revenue

Ronald Menezes 16-July-2016

With Augmented Reality gaining popularity after Pokemon Go’s success, we asked a few experts on how brands can use it for marketing.

Ronald Menezes 15-July-2016

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