Authors

The Vice President, Sales & India Operations of Truecaller, shared his views on the app’s future plans, how they managed to achieve a 300 per cent growth rate and other industry related issues

Ronald Menezes 31-August-2017

With content marketing competing with influencer marketing, SEO, PPC, social media marketing, etc. tracking ROI on content marketing has become imperative

Ronald Menezes 25-August-2017

60 percent of the APAC marketers and agencies believe in making it their top priority for the industry

Ronald Menezes 23-August-2017

According to the latest IDC report Xiaomi and Vivo have shown growth even after the application of GST. 28 million smartphones were shipped to India in Q2 2017 thus recording a decent 3.7 percent Quarter-on-Quarter

Ronald Menezes 21-August-2017

Harrish Bhatia, CEO of MY FM, says that they want to bring back the light hearted purposeful listening that radio always promised

Ronald Menezes 17-August-2017

A look at how Jio has impacted the growth of Airtel, Vodafone and Idea ever since its entry last September

Ronald Menezes 11-August-2017

As Jio 4G phones hit the market, will other brands be able to sustain through the storm?

Ronald Menezes 07-August-2017

Kumar believes that consumers are no longer experiencing the virtue of a brand but are instead experiencing what their five senses feel, which is why experiential marketing is so crucial today

Ronald Menezes 04-August-2017

Sood shared his insights on how the current war between telcos is benefiting consumers and how he plans to reinvent himself in this rapidly changing digital environment

Ronald Menezes 31-July-2017

In conversation with exchange4media, Mishra shares his views on issues faced by app developers in the country and his plans for VoxWeb

Ronald Menezes 28-July-2017

While announcing Alphabet’s 2017 Q2 results on an earnings call, Google’s CEO highlighted the factors influencing its growth. He also spoke about focusing on publisher growth, helping small brands do business and more

Ronald Menezes 27-July-2017

With the Modi government adding yet another app to bring easy governance in the hands of citizens, we look at other apps launched by the government and how they fare on the Play Store

Ronald Menezes 21-July-2017

After a stagnant growth over the last few years, Cargill Foods India has taken a leap of faith by bringing about various changes within the organisation and also to the brands that the banner holds. We had a conversation with Neelima Burra, CMO, Cargill Foods India...

Ronald Menezes 20-July-2017

Game of Thrones season seven takes social media by storm. We take a look at what’s been trending after the release of the first episode of one of the most anticipated shows in TV history

Ronald Menezes 18-July-2017

Is content really king on YouTube even after bizarre videos take centre-stage on the platform?

Ronald Menezes 06-July-2017

Facebook leads the number of logged in users compared to YouTube’s 1.5 billion and Twitter’s 328 million as it crosses the billion monthly active user (MAU) milestone in 13 years

Ronald Menezes 30-June-2017

Karnik says that the Mobile Marketing Automation will be a $98 billion opportunity by 2021 and it's been growing at a CAGR of 28.1%

Ronald Menezes 26-May-2017

Whatsapp introduces Snapchat like camera features in what looks like a never ending dig by Facebook on Snapchat.

Ronald Menezes 05-October-2016

Google also announced G Suite. Previously called Google Apps for Work, G Suite is a set of apps like Gmail, Docs, Drive, Calendar, Hangouts, and more - designed to bring people together, with real-time collaboration built in from the start

Ronald Menezes 03-October-2016

As Google celebrates its 18th Birthday, we take a look at iconic Google doodles released in India over the years

Ronald Menezes 28-September-2016

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