‘Power Play’, the concluding session of the India Sports Marketing Forum (ISMF) 2009, saw an interesting one-on-one interaction with Shailendra Singh, Joint MD, Percept Ltd. The session was chaired by Amit Agnihotri, Co founder and Director, exchange4media Group, and Editor, Pitch. In his unconventional style, Singh gave his insight into the Indian sports industry and explained the difference between loving the sport form of cricket versus loving the entertainment form of cricket.
The second edition of the India Sports Marketing Forum (ISMF) took place in the Capital on October 30, 2009. The day-long Forum saw experts discuss that monies would be where the eyeballs are, and that while India will grow beyond cricket, cricket is here to stay. The exchaneg4media Group event was held in association with T10 Gully Cricket and powered by TAM Sports.
Online travel industry may currently have less that 3 per cent of the market share, but this industry is set to see double digit growth in a couple of years’ time. exchange4media takes an in-depth look at this rapidly growing industry and speaks with industry players to find out the key growth trends, challenges and the tremendous opportunities ahead.
With every medium cashing in on the festival season, the digital medium is not far behind. Brands like HCL, Cadbury, General Motors, Vodafone, Samsung, Nokia, etc. are increasingly becoming active in the medium. exchange4media takes a look at the major festival trends seen in the digital medium this year.
When it comes to engaging listeners FM radio knows it best, be it a local event or a mega celebration, and this festive season for FM radio means a combination of huge opportunities in terms of business and programming. As per industry estimates, overall ad expenditure rose from 3 per cent in 2007-08 to 4 per cent in 2008-09.
With brands like Yamaha, Xerox and Idea actively supporting online entertainment/ online reality shows on the Internet, this area is seeing a spurt in recent times. But how sustainable is online entertainment and how can this be made economically viable? exchange4media finds out more on the future trends from industry players.
Beating the general slowdown trends, Big FM claims to be seeing a good year in 2009. The priority for 2010 is to get more number of clients to use this medium and in a manner that would highly benefit them. In conversation with exchange4media, Arjun Singgh Baran, Regional Director – West, Big FM, shares the FM station’s growth plans and strategies to retain its client base.
The TAM Media Research ratings for the first five matches played of the Airtel Champions League T20 2009 show an average TVR of a mere 1.16 for all the matches played. Are these ratings as per expectations? What is it that is not working for Champions League T20? exchange4media speaks with some media planners to get their views on the not too encouraging numbers for Champions League T20.
Buoyed by the PwC Indian Entertainment and Media Outlook 2009 that states that the Indian radio industry had grown at a CAGR of 36.4 per cent over the last four years, the FM industry is quite upbeat. exchange4media caught up with Uday Chawla, General Secretary, AROI, to know his views on the FM Phase III rollout the road ahead.
Radio Mantra, Jagran Group’s FM venture, has roped in Narendra Tripathi as Chief Operating Officer. Tripathi has taken charge from October 9, 2009. He will be reporting to Rahul Gupta, Director, Radio Mantra. Prior to this Tripathi was with NDTV Media as Senior Vice President.
Radio Mantra, Jagran Group’s radio venture, has roped in Narendra Tripathi as its Chief Operating Officer. Prior to this, Tripathi was the Senior Vice President of NDTV Media for two years. The move marks a return of sorts for Tripathi, as prior to joining NDTV Media in 2007, he was with Radio Mantra.
With an aim to further acknowledge the work done by its professionals, GroupM India had held the inaugural Choreos Awards in Mumbai on October 9, 2009. Vikram Sakhuja, CEO - South Asia, GroupM, speaks with exchange4media on his perspective on Choreos Awards and gives a glimpse of the second edition of the Awards.
Following India’s dismal performance at the recently-concluded Champions Trophy, interest petered out from the 50:50 game. Now comes the Airtel Champions League T20 championship and all are watching it with avid interest – advertisers, clients and, of course, the fans. exchange4media finds out how Champions League is being viewed vis-à-vis Champions Trophy and the expectations from it.
Three years since its launch, Asklaila.com, India’s local information service, claims to have reached the level of maturity and that it has been growing in double digits month on month. While the local information service has not achieved breakeven as yet, it is well on its way to achieving that.
According to the 11-week trend of the RAM data (week 28 to week 28) for SEC ABC, Radio Mirchi continues to lead the Delhi FM market, followed by Fever FM and AIR FM2 Gold, who together enjoy massive lead over the clutter of other FM stations in the fourth and fifth slots.
With 57 community radio stations in the country so far, and counting, this medium is seen as addressing small communities and meeting an individual’s day-to-day concerns and local needs in a significant way. exchange4media speaks with some industry experts on the scope and the road ahead for growth of community radio in India.
The ‘Sixth Digital Marketing Roundtable’, held in Mumbai on October 6, 2009, focussed on the increasing use of interactive media by brands and that the next phase of growth for new media would come from brand-led advertising. The highlight of the Roundtable was the panel discussion on ‘Traditional Media vs Interactive Media’.
The rapidly growing mobile industry in India is set to get a further boost with the auction of 3G mobile licenses in December this year. As per TRAI, the country’s wireless subscriber base stood at 456.74 million by August-end 2009. exchange4media speaks to a cross-section of players associated with the mobile industry to know how the 3G rollout will help grow the mobile industry in India, as well as their expectations.
It’s not just the fans who are crestfallen about India’s early exit from Champions Trophy 2009. Several advertisers, too, are disappointed with India’s poor show. Some of the sponsors signed on by ESPN-Star Sports include Maruti Suzuki, Samsung, Tata Motors, Bajaj Auto, Havells, Philips and Adidas. exchange4media spoke to media planners about the impact of India’s exit from Champions Trophy on the advertisers.