Only two out of the top five Bengali dailies have witnessed marginal growth, according to the Indian Readership Survey (IRS) 2009 R2 data for Average Issue Readership (AIR). The story is no different for magazines either, with four of the five magazines having de-grown as compared to the previous round.
Amid fall in average issue readership (AIR) of most language publications, Malayalam publications offer a ray of hope, with both newspapers and magazines witnessing robust growth. As per the Indian Readership Survey (IRS) 2009 R1 data, four of the top five Malayalam dailies have seen a rise in AIR, with Malayala Manorama placed at No 1. Four of the top five Malayalam magazines, too, have witnessed growth.
The Indian Readership Survey (IRS) 2009 R2 data for Bangalore show Vijay Karnataka to be the largest read newspaper, followed by Prajavani. Both the units – Bangalore MC and Bangalore Rest of UA – show that most of the small publications have witnessed huge growth in their Average Readership Issue (AIR).
The Indian Readership Survey (IRS) 2009 R2 data has thrown rather interesting numbers for Chennai in terms of Average Issue Readership (AIR). Barring The Times of India, all nine of the Top 10 publications in the Chennai MC market have witnessed decline in Average Issue Readership (AIR), while in Chennai Rest of UA, seven of the Top 10 publications have witnessed a decline.
Continuing with the overview on the growth of Internet in India, the second part of the report looks at what Internet has to offer, whether it can take on television as a medium of communication, growing mobile penetration and infrastructure issues like broadband penetration, etc.
The top 10 publications that have recorded the highest growth in their average issue readership (AIR) in the latest round of the Indian Readership Survey (IRS) include the likes of Deshabhimani , Lokmat, Malayala Manorama, Vanitha and The Times of India, among others. Publications that have seen the steepest falls in this round include Vartha, Saras Salil, Eenadu, Andhra Jyothi and Gujarat Samachar.
India’s Internet users stood at 35.8 million as of September 2009, as per the latest comScore report on the growth of Internet audiences in the Asia-Pacific region. With Internet completing a decade in the country, exchange4media takes an indepth look at the growth of this medium in India and speaks to some industry experts on the road ahead.
The 15 weeks RAM data -- week 30 to week 43 (12 noon to 4 pm) – shows Radio Mirchi surging ahead during the afternoon slots in the Mumbai market. Red FM, Big FM, Fever FM, Radio City and AIR FM2 Gold are closely competing for the second slot in this daypart. exchange4media spoke to experts on their views on afternoon listenership in FM radio
Mouthshut.com recently modified its mobile reviews and has now enabled a user, from any part of the world, to submit reviews through a unique number. In a conversation with exchange4media, the company’s CEO Faisal Farooqui also said that Mouthshut.com is working on introducing SMS based ‘Real Time Social Network’.
Two years since its launch, SMS Gupshup claims to be close to 25 million users, and primarily because of word of mouth. With revenues growing, SMS Gupshup also claims to breakeven within six months. Advertising and engagement marketing are the two revenue streams for the company, apart from carrier revenue streams.
While Radio Mirchi remains the most heard FM station in Delhi, and maintains a distant lead over the rest, FM stations like Fever FM, Red FM and Big FM have begun to challenge Mirchi’s leadership position closely. exchange4media spoke to industry players to find out more on the Delhi FM market, the challenges and the road ahead.
United Radio UK on November 11, 2009 announced the launch of its India operations. Big River Radio has merged all its consultancy work with United Radio, however, all products and services for radio will continue to be under Big River Radio. exchange4media spoke to Paul Chantler, Director and Senior Partner, United Radio, on the company’s India plans and also its plans to set up a radio news agency.
The growth of the digital medium is seeing new categories exploring this medium, more so the sports channels. With growing digital spends, sports broadcasters are quite bullish about this medium. exchange4media finds out what innovations and ways are being employed by different sports broadcasters to tap the digital medium.
Roshan Tamang, VP - News, Sports and Entertainment, has reportedly put in his papers at Web18 and is likely to join the Times Group. Tamang had joined Web18 in July 2005 and is currently serving his notice period. This week is said to be his last working week at Web 18. Prior to joining Web18, he was with Times Internet Ltd as News Editor.
TAM data for the ongoing India-Australia ODI series, in the all India market, CS 4+ years, show an average TVR of 2.30 on Neo Cricket for the first three matches played on October 25, 28 and 31. With the series poised at an exciting juncture, media planners feel these ratings would go up further and say that even the current ratings are good as compared to Champions League and Champions Trophy.
It is learnt that Abraham Thomas has quit Red FM as COO. Thomas had reportedly put in his papers three months ago and had been serving his notice period since then. No official confirmation was forthcoming, however, industry sources close to the development have confirmed the news. It is further believed that Thomas has plans to float his own venture.
With Australia winning the fourth ODI against India, the series is poised at an exciting stage. Given the tremendous interest in this seven-match India-Oz ODI series, Neo Sports is targeting gross billings of Rs 150 crore. The broadcaster has roped in eight sponsors for this series, thus closing all its spots. In an exclusive conversation, Abhishek Verma, Head - Marketing and Communications, Neo Sports, speaks about the expectations from this series.
Digital advertising in the auto sector is witnessing tremendous growth with auto manufacturers taking to the Internet in a big way. In fact, auto companies have increased their digital spends from a mere 1-2 per cent to over 8-10 per cent. exchange4media takes an in-depth look at the growth spurt and the emerging trends in digital advertising.
When it comes to leveraging sport, long-term plans outweigh any short-term attractions. At the end of the day, it is performance that matters. Going forward, advertisers also demand higher accountability and better ROI. The session on ‘Bang for the Buck - How do Advertisers Get Best ROI for Their Investment?’ at the second edition of ISMF saw a spirited panel deliberating on net results, performance at sports, and concentrating on long term plans.
A little bit of drama, winning performances, some smart marketing and advent of new technologies could go a long way in attracting more eyeballs and the growth of sports. These formed the crux of discussions at the session on ‘Scale of Sports Businesses - A Broadcasters Perspective’ at the India Sports Marketing Forum (ISMF) 2009 held in the Capital on October 30.