The year 2009 was eventful, be it FICCI Frames 2009, IPL Season 2 and all the controversies surrounding it and all the interesting developments in both FM radio and digital media industries. For me, as a reporter covering radio, digital and sports marketing beats, the year 2009 only helped me further grow in this space, says Robin Thomas.
According to RAM data for 19 weeks from week 31 to week 49, from 12 noon to 4 pm, Radio Mirchi and Friends FM are in a neck and neck fight for the top spot, leaving no clear winner. They are followed by Big FM, which is closely followed by Fever FM, which has seen a steady rise in its ratings.
NetworkPlay.in aims to triple its revenue growth in the year 2010 along with its focus on premium offerings and increasing coverage. The vertical ad network plans to launch a measurement tool in 2010 that is said to be the most robust post campaign analytics available in the country. exchange4media spoke to Rammohan Sundaram, Founder, CEO and Managing Director, Networkplay.in to find out about the network’s achievements in 2009, and the growth targets in 2010.
After a mixed bag of business in 2009, Communicate2, a leading search engine marketing company in India, is eyeing nearly 200 per cent growth in 2010. This apart, Communicate2 also aims to focus extensively on social media and SEM. Vivek Bhargava, CEO and Founder, Communicate2, shares the company’s growth plans with exchange4media.
Big FM on December 16, 2009 announced that it had entered into a strategic alliance with Radio Dhamaal and Rangila FM. Inter-brand relations are not new in the Indian radio industry, but do such strategic sales alliances stand the test of time? exchange4media spoke to some FM player who have entered into similar strategic alliances to find out more.
Following a series of launches and initiatives by Vdopia in 2009, the online video ad network claims to have grown around 900 per cent in terms of revenue in 2009, as compared to 2008, and is eyeing the same growth numbers for the year 2010 as well. This apart, Vdopia not only aims to launch many new products and technologies, but also plans to double its manpower in the US and in India.
After a stint of nearly four years, both Navin Shah and Maneesh Mathur have quit Percept Picture Company and P9 Integrated, respectively, to start their own venture, christened EMC (Entertainment Media Communications). The company will be based in Mumbai and is scheduled to launch in mid-January 2010.
Vehrnon Ibrahim is joining Meow FM as National Programming Head. He takes charge from January 4, 2010 and will be reporting to Ashish Bagga, CEO, India Today Group. He takes over from Priya Baweja, who was National Programming Head till six months back. Ibrahim had put in his papers at Radio One earlier this month after a two-year stint.
The music royalty issue continues to worry FM stations, and the recent proposal to amend the Copyright Act is an additional worry, especially for small town FM stations. exchange4media spoke to some FM radio players to find out how small town FM stations are dealing with the unending music royalty issue and whether the recent proposals of the Copyright Amendment Act have altered their Phase III plans.
Quasar’s Mumbai team has bagged the digital account for Eureka Forbes. The account size is pegged at over Rs 2 crore. As the digital AOR, Quasar will be responsible for the complete range of digital responsibilities, which includes SMO, SEO, ORM, website, online media planning and buying, etc. It is learnt that 14 agencies were part of the pitch.
While the Internet today is the fastest growing medium in the media and entertainment industry, it is still beset with some basic problems such as broadband connectivity. Panellists at the Fourth India Digital Summit, organised by IAMAI in Mumbai on December 3, 2009, discussed at length on this medium in the session titled ‘Internet - 5 steps to Growth’.
The Fourth India Digital Summit, organised by IAMAI in Mumbai on December 3, 2009 focussed on various issues facing digital marketing in India today. The first plenary session on ‘Optimising Digital Marketing Channels - Perspective of Marketing Experts’ set the tone for the summit and saw the panelists discussing ways to build awareness about this medium, create brand leaders and build brand performance.
DishTV on December 3, 2009 announced its new brand positioning with the aim to connect with its existing subscribers and the potential ones on an emotional platform. A multimedia campaign to this effect is scheduled to break from Sunday, December 6, 2009. DishTV has allocated a marketing budget of Rs 30 crore for this exercise.
Contrary to the general de-growth trend seen in the latest round of the Indian Readership Survey 2009, the top Urdu dailies have witnessed growth. Inquilab is the only Urdu daily to have witnessed a fall in average issue readership (AIR). Despite this, the daily maintains its lead.
Kannada publications have also seen decline in average issue readership (AIR) as per the Indian Readership Survey (IRS) 2009 R2 data. Four of the five newspapers have seen a decline in AIR, while among Kannada magazines four of the five magazines have seen double-digit decline.
ESPN-Star Sports has claimed that Hathway has not made payments due to them since July 2009. The outstanding amount is reportedly in excess of Rs 16 crore. ESPN had switched off its services in key networks and a nationwide notice had been issued on November 10, 2009, warning the MSO that it would switch off signals with effect from December 1, 2009.