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RAM Rambling: Big FM, Mirchi most popular for home listeners in Bangalore?blur=25

According to RAM data for week 40 to week 2, Big FM continues its lead in the Bangalore market among home listeners, closely followed by Radio Mirchi. Fever FM follows at a distance at No. 3. Radio City, which is placed at No. 4, has seen a substantial rise in its ratings.

Robin Thomas Feb 1, 2010 6:55 AM

AROI to launch ‘Radio News & Views’ magazine in February 2010?blur=25

With an aim to provide information about global developments in radio, be it technical, programming or events, the Association of Radio Operators of India (AROI) is launching a monthly magazine, titled ‘Radio News and Views’, in February 2010. The magazine will be priced at Rs 50.

Robin Thomas Jan 29, 2010 7:16 AM

After India, Mobile2Win to launch social networking apps in international markets?blur=25

Mobile2Win, which recently launched Mobile Video UGC with Reliance, now has ambitious plans to launch this mobile social networking application not just with other operators, but in international markets as well. exchange4media speaks to Rajiv Hiranandani, Co-founder, Mobile2Win, to find out more about these applications.

Robin Thomas Jan 28, 2010 7:27 AM

RAM Rambling: Mirchi maintains lead in Delhi; Fever FM struggles at No. 2?blur=25

According to the latest RAM data for Delhi home listeners from week 40 to week 2, Radio Mirchi continues to lead the FM space, followed at a considerable distance by Fever FM and AIR FM2 Gold. The fight for the third slot is a cluttered one.

Robin Thomas Jan 28, 2010 7:23 AM

Ormax Media to measure cricket advertising effectiveness with ‘Day After Cricket’?blur=25

Ormax Media’s new research product, ‘Day After Cricket’, aimed at helping advertisers on cricket events get better ROI, has been welcomed by industry players. However, some media planners that exchange4media spoke to, raised some pertinent points about such studies increasing effectiveness in cricket advertising.

Robin Thomas Jan 27, 2010 6:55 AM

MAX closes 85% inventory for IPL3; frenzy builds up over homecoming?blur=25

IPL is back in the news with its third season. MAX has reportedly already sold 85 per cent of its inventories for IPL3. In an exclusive conversation with exchange4media, Sony Entertainment Television’s Rohit Gupta shares how MAX has been preparing for the tournament. Some media planners also give their take on whether home coming of IPL would deliver in terms ratings.

Robin Thomas Jan 27, 2010 6:54 AM

Make services relevant to consumers, say VAS experts?blur=25

According to a PWC report, mobile VAS in India accounts for 10 per cent of the operator’s revenue and is expected to reach 18 per cent in 2010. Given the tremendous opportunities offered by this medium and consumer expectations, VAS experts throw light on the challenges and share the ways to further grow this medium.

Robin Thomas Jan 22, 2010 7:22 AM

RAM Rambling: Radio Mirchi has more home listeners in Mumbai?blur=25

According to RAM data for week 40 last year to week 1 of 2010, for the Mumbai market with a focus on home listeners, Radio Mirchi has more home listeners in the metro, followed by Red FM, Radio City and AIR FM2 Gold.

Robin Thomas Jan 22, 2010 7:14 AM

Media planners gung ho about Nimbus-BCCI partnership extension?blur=25

The news about Nimbus and BCCI securing new rights for the period 2010-14 has been widely welcomed by the industry. Nimbus has retained the broadcasting rights after having held for it for the last four years. Yannick Colaco, COO, Nimbus Sport, and some leading media planners share their views on what this deal augurs for Nimbus.

Robin Thomas Jan 18, 2010 6:57 AM

Role of celebrities in advertising is complex: MEC Study?blur=25

The second edition of ‘Food for Thought’ series explores celebrity Sensor to understand how consumers react to brand associations with celebrities. The findings of its latest celebrity Sensor report was released by Mediaedge:cia’s consumer insight and ROI division, MEC MediaLab. Shubha George, COO, MEC, throws more light on this study.

Robin Thomas Jan 15, 2010 7:49 AM

Mydala to launch business in Mumbai, Bangalore; expects to break even by H1 2011?blur=25

Launched in November 2009 in Delhi, Mydala aims to break even by the first half 2011. This apart, the group-based social e-commerce buying service also aims to launch its business in Mumbai and Bangalore, and later further expand to Tier I and II cities.

Robin Thomas Jan 15, 2010 7:48 AM

Sachin Bhatia quits MakeMyTrip to start own venture?blur=25

Sachin Bhatia, Co-founder, MakeMyTrip, has decided to move on. He is starting his own venture. However, he will continue with the company for at least a month and will also continue to be a shareholder in the company and be involved strategically.

Robin Thomas Jan 14, 2010 7:15 AM

IRS 2009 R2: Mixed reactions from FM players, but decline in listenership a concern?blur=25

There have been mixed reactions from the industry to the IRS 2009 R2 radio data. While the winners are obviously happy with the results, there is a general concern being raise about the decline seen in listenership, which many fear would impact advertising on radio.

Robin Thomas Jan 13, 2010 7:44 AM

Rewind 2009: A mixed bag for FM players, but industry optimistic about 2010?blur=25

The year 2009 has been a year of innovations and consolidations, but it has also been a year that saw the FM radio industry being the least affected by the slowdown. It was not only seen as one of the fastest growing mediums, but also as a cost efficient medium. FM players share how they dealt with the slowdown and the road ahead.

Robin Thomas Jan 13, 2010 7:43 AM

Piracy becoming the scourge of gaming in India?blur=25

According to a recent market report conducted by IAMAI and IMRB, there exists a grey market in India, wherein almost 70-80 per cent of games are pirated thus, severely impacting the growth of gaming in India. exchange4media speaks to some industry players to find out about the impact of piracy on the gaming industry in India.

Robin Thomas Jan 13, 2010 7:40 AM

IRS 2009 R2: Mirchi ahead in Jaipur, Indore; Radio Choklate in Bhubaneswar; Radio Mantra in Agra?blur=25

According to the Indian Readership Survey (IRS) 2009 R2 FM radio data for the Jaipur, Bhubaneswar, Indore and Agra markets, Radio Mirchi is ahead in Jaipur and Indore, while Radio Choklate clearly leads in Bhubaneswar and Radio Mantra tops Agra.

Robin Thomas Jan 12, 2010 7:47 AM

IRS 2009 R2: Big FM leads Bangalore, Mirchi in Kolkata, Suryan in Chennai?blur=25

The IRS 2009 Round 2 for Kolkata, Bangalore and Chennai markets show less de-growth in listenership. In Bangalore, most of the FM stations have witnessed double digit growth in terms of listenership, while three FM stations have witnessed decline in listenership. Kolkata and Chennai markets, too, have a chunk of FM stations that have witnessed growth in listenership.

Robin Thomas Jan 11, 2010 9:52 AM

IRS 2009 R2: Mirchi massively leads Mumbai & Delhi amid decline in listenership?blur=25

According to the Indian Readership Survey (IRS) 2009 Round 2 data (Radio Stations- last one week) for the radio industry, Radio Mirchi is the clear leader in both Mumbai and Delhi markets. Radio City is a distant second, followed by Red FM, which form the top three FM stations in both Mumbai and Delhi.

Robin Thomas Jan 11, 2010 9:22 AM

IRS 2009 R2: Radio Mirchi continues lead, but listenership declines; Red FM makes gains?blur=25

The Indian Readership Survey (IRS) 2009 Round 2 data on the radio industry, released by the Media Research Users’ Council (MRUC) on January 8, 2010, once again shows Radio Mirchi as the lead FM radio station across India. While in the last round nearly all the Top 10 FM stations had witnessed growth, this time round only two of the Top 10 FM stations have witnessed growth in listenership.

Robin Thomas Jan 9, 2010 8:46 AM

MAX to up marketing budget for IPL-3 by 20 pc for 2010; launches first phase of campaign?blur=25

DLF Indian Premier League is back in India for the third season, after being held in South Africa in 2009. MAX, the exclusive broadcaster of the DLF IPL, on January 7, 2010, launched the first phase of the campaign for DLF IPL3. exchange4media caught up with Sneha Rajani, EVP & Business Head, MAX, to know more about the upcoming campaigns and what one can expect from IPL Season 3.

Robin Thomas Jan 8, 2010 8:16 AM