According to RAM data for week 40 to week 2, Big FM continues its lead in the Bangalore market among home listeners, closely followed by Radio Mirchi. Fever FM follows at a distance at No. 3. Radio City, which is placed at No. 4, has seen a substantial rise in its ratings.
With an aim to provide information about global developments in radio, be it technical, programming or events, the Association of Radio Operators of India (AROI) is launching a monthly magazine, titled ‘Radio News and Views’, in February 2010. The magazine will be priced at Rs 50.
Mobile2Win, which recently launched Mobile Video UGC with Reliance, now has ambitious plans to launch this mobile social networking application not just with other operators, but in international markets as well. exchange4media speaks to Rajiv Hiranandani, Co-founder, Mobile2Win, to find out more about these applications.
Ormax Media’s new research product, ‘Day After Cricket’, aimed at helping advertisers on cricket events get better ROI, has been welcomed by industry players. However, some media planners that exchange4media spoke to, raised some pertinent points about such studies increasing effectiveness in cricket advertising.
IPL is back in the news with its third season. MAX has reportedly already sold 85 per cent of its inventories for IPL3. In an exclusive conversation with exchange4media, Sony Entertainment Television’s Rohit Gupta shares how MAX has been preparing for the tournament. Some media planners also give their take on whether home coming of IPL would deliver in terms ratings.
According to a PWC report, mobile VAS in India accounts for 10 per cent of the operator’s revenue and is expected to reach 18 per cent in 2010. Given the tremendous opportunities offered by this medium and consumer expectations, VAS experts throw light on the challenges and share the ways to further grow this medium.
The news about Nimbus and BCCI securing new rights for the period 2010-14 has been widely welcomed by the industry. Nimbus has retained the broadcasting rights after having held for it for the last four years. Yannick Colaco, COO, Nimbus Sport, and some leading media planners share their views on what this deal augurs for Nimbus.
The second edition of ‘Food for Thought’ series explores celebrity Sensor to understand how consumers react to brand associations with celebrities. The findings of its latest celebrity Sensor report was released by Mediaedge:cia’s consumer insight and ROI division, MEC MediaLab. Shubha George, COO, MEC, throws more light on this study.
There have been mixed reactions from the industry to the IRS 2009 R2 radio data. While the winners are obviously happy with the results, there is a general concern being raise about the decline seen in listenership, which many fear would impact advertising on radio.
The year 2009 has been a year of innovations and consolidations, but it has also been a year that saw the FM radio industry being the least affected by the slowdown. It was not only seen as one of the fastest growing mediums, but also as a cost efficient medium. FM players share how they dealt with the slowdown and the road ahead.
According to a recent market report conducted by IAMAI and IMRB, there exists a grey market in India, wherein almost 70-80 per cent of games are pirated thus, severely impacting the growth of gaming in India. exchange4media speaks to some industry players to find out about the impact of piracy on the gaming industry in India.
The IRS 2009 Round 2 for Kolkata, Bangalore and Chennai markets show less de-growth in listenership. In Bangalore, most of the FM stations have witnessed double digit growth in terms of listenership, while three FM stations have witnessed decline in listenership. Kolkata and Chennai markets, too, have a chunk of FM stations that have witnessed growth in listenership.
According to the Indian Readership Survey (IRS) 2009 Round 2 data (Radio Stations- last one week) for the radio industry, Radio Mirchi is the clear leader in both Mumbai and Delhi markets. Radio City is a distant second, followed by Red FM, which form the top three FM stations in both Mumbai and Delhi.
The Indian Readership Survey (IRS) 2009 Round 2 data on the radio industry, released by the Media Research Users’ Council (MRUC) on January 8, 2010, once again shows Radio Mirchi as the lead FM radio station across India. While in the last round nearly all the Top 10 FM stations had witnessed growth, this time round only two of the Top 10 FM stations have witnessed growth in listenership.
DLF Indian Premier League is back in India for the third season, after being held in South Africa in 2009. MAX, the exclusive broadcaster of the DLF IPL, on January 7, 2010, launched the first phase of the campaign for DLF IPL3. exchange4media caught up with Sneha Rajani, EVP & Business Head, MAX, to know more about the upcoming campaigns and what one can expect from IPL Season 3.