The FM radio market in Sikkim is dominated by three players – Radio Misty, Nine FM and Red FM. The functioning of FM radio in the hilly state presents its own set of challenges and opportunities. exchange4media finds out more from Radio Misty’s Nishant Mittal and Nine FM’s Bobby Gupta.
The Association of Indian Magazines, in association with Pressmart and exchange4media Group, organised the India B2B Media Summit 2010 in Mumbai on February 22. The Summit saw industry experts converge to discuss ways to build communities digitally and how B2B companies need to move beyond traditional modes of operation. <br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?news_id=37322§ion_id=8&pict=8&tag=2621 target= _blank><b>India B2B Media Summit 2010: ‘B2B has brought in micro marketing’</b></a> <br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?news_id=37323§ion_id=8&pict=8&tag=2624 target=_blank><b>India B2B Media Summit 2010: Of building communities on the web</b></a>
The second panel discussion at the India B2B Media Summit 2010, held in Mumbai on February 22 was on B2B and the media multiplier effect. The panellists highlighted the ability of B2B to offer better solutions to clients and why B2B was in a better position as media multiplier.
With just a few days to go for the Union Budget 2010, the radio industry has once again has pinned its hopes on Finance Minister Pranab Mukherjee. exchange4media speaks with radio players on their Budget wishlist, which includes cut in service tax and lowering of duties on import of radio equipment.
Kolhapur in Maharashtra may have only two FM stations – Tomato FM and Radio Mirchi – however, the music royalties issue is just as much a challenge here as in any metro. exchange4media takes an indepth look at how FM players are tapping the small town market and the roadblocks that they face.
After a stint of two years, Himanshu Shekhar, Business Head - North and West, Big FM, has decided to move on from Big FM. According to sources close to the development, Shekhar is reportedly headed back to Mindshare, where he will head the Unilever business. He will be based in Jakarta.
It’s been nearly a month since the IRS 2009 R2 data for radio was released, and the FM players are not very gung ho about it. What they find difficult to believe is how a rapidly growing medium could see a decline in listenership. FM players share their views, reactions and wishlists with exchange4media.
With roughly a month remaining for IPL3, the eight IPL franchises are gearing up for the tournament. Rajasthan Royals has announced that it would continue with UltraTech as its title sponsor for the third season. The other sponsors on board for the team include Moov, TCS, Kingfisher and Wrigley. This apart, Rajasthan Royals is launching its TV campaign on February 15.
Ignitee Digital Solutions is targeting a growth of more than 80 per cent in 2010. The company had seen a growth of around 84 per cent in 2009. The digital marketing company also claims to have seen an increase of 120 per cent in recruitment, as compared to the single digit exits over a year.
Audio Cinema is fast catching up in India and already has 1.5 million subscribers across operators in India. UTV New Media had launched audio cinema in June 2009. exchange4media spoke to industry players to find out the scope of this new format and the road ahead in a market like India.
In the first part of the report on ‘Ad Networks’, exchange4media had explored the state of ad networks in India and the factors that led to the clutter of ad networks in India. In this second part, we find out how marketers view ad networks, the concerns and the future trends in India.
Ad networks in India is pegged at around Rs 30-40 crore and estimated to be around 10 per cent of the entire digital media spend in India. While ad networks are still at its growth stage, some industry experts believe that few years down the line there would be consolidation in the market, which would reduce the clutter. exchange4media gets an indepth industry perspective.
Following the rebranding of SFM as Red FM towards the latter half of 2009, a lot has changed for the FM station – be it in terms of listenership, advertisers’ response or even the attitude change in the rebranded station. Nisha Narayanan, Senior VP - Programming and Projects, Red FM, shares more on the FM player’s plans for the year ahead.
Dailymotion, which had forayed into India in 2008, has claimed a growth of over 150 pc Y-o-Y in India alone. Following its strategic alliance with Hungama, Dailymotion and Yahoo! have come into a global strategic partnership. Luc Dumont, VP - International Expansion, Dailymotion, shared more on the Yahoo! partnership and India plans for 2010.
The second phase of the IPL3 campaign is ready for launch on February 11, 2010. While there was no official confirmation on the revenue targets for Season 3, as per industry estimates MAX is eyeing over Rs 650 crore in ad revenues from this season. exchange4media finds out more on the IPL initiatives from Sneha Rajani, EVP and Business Head, MAX.
The online advertising industry in India had long felt the need for an ad monitoring and analysis tool. With the launch of ViziSense’s AdView, it is believed that this need will be fulfilled. exchange4media gets industry players’ views on how much use such a tool will be for the industry.
With more than 450 million users across India and a far greater reach across demographics, mobile has gone beyond just calls and SMS alerts to user generated content and mobile video, which is set to become big once 3G is launched in India. exchange4media spoke to some industry players to know how mobile social networking is taking shape in India, the growth drivers and challenges.