Authors
FM scenario in Sikkim: Innovation a challenge, but competition heats up?blur=25

The FM radio market in Sikkim is dominated by three players – Radio Misty, Nine FM and Red FM. The functioning of FM radio in the hilly state presents its own set of challenges and opportunities. exchange4media finds out more from Radio Misty’s Nishant Mittal and Nine FM’s Bobby Gupta.

Robin Thomas Feb 25, 2010 7:34 AM

India B2B Media Summit 2010: Internet medium will see fragmentation in time to come: Ajit Balakrishnan?blur=25

The Association of Indian Magazines, in association with Pressmart and exchange4media Group, organised the India B2B Media Summit 2010 in Mumbai on February 22. The Summit saw industry experts converge to discuss ways to build communities digitally and how B2B companies need to move beyond traditional modes of operation. <br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?news_id=37322&section_id=8&pict=8&tag=2621 target= _blank><b>India B2B Media Summit 2010: ‘B2B has brought in micro marketing’</b></a> <br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?news_id=37323&section_id=8&pict=8&tag=2624 target=_blank><b>India B2B Media Summit 2010: Of building communities on the web</b></a>

Robin Thomas Feb 23, 2010 7:45 AM

India B2B Media Summit 2010: ‘B2B has brought in micro marketing’?blur=25

The second panel discussion at the India B2B Media Summit 2010, held in Mumbai on February 22 was on B2B and the media multiplier effect. The panellists highlighted the ability of B2B to offer better solutions to clients and why B2B was in a better position as media multiplier.

Robin Thomas Feb 23, 2010 7:21 AM

Budget 2010: Service tax reduction tops radio players’ wishlist?blur=25

With just a few days to go for the Union Budget 2010, the radio industry has once again has pinned its hopes on Finance Minister Pranab Mukherjee. exchange4media speaks with radio players on their Budget wishlist, which includes cut in service tax and lowering of duties on import of radio equipment.

Robin Thomas Feb 22, 2010 7:00 AM

FM scenario in Kolhapur: Small town charm served with big ambitions?blur=25

Kolhapur in Maharashtra may have only two FM stations – Tomato FM and Radio Mirchi – however, the music royalties issue is just as much a challenge here as in any metro. exchange4media takes an indepth look at how FM players are tapping the small town market and the roadblocks that they face.

Robin Thomas Feb 19, 2010 7:41 AM

Himanshu Shekhar quitting Big FM; headed back to Mindshare on Unilever biz?blur=25

After a stint of two years, Himanshu Shekhar, Business Head - North and West, Big FM, has decided to move on from Big FM. According to sources close to the development, Shekhar is reportedly headed back to Mindshare, where he will head the Unilever business. He will be based in Jakarta.

Robin Thomas Feb 16, 2010 7:31 AM

RAM Rambling: Mirchi leads Mumbai but, close fight with Red FM among SEC ABC?blur=25

RAM data for the Mumbai market shows Radio Mirchi continuing to lead among listeners in the SEC ABC category. However, Red FM has managed to narrow the lead in the last few weeks. These two are followed by Radio City, Big FM, Fever FM and AIR FM2 Gold.

Robin Thomas Feb 16, 2010 7:26 AM

FM players slam IRS 2009 R2 findings; call for industry-backed metric?blur=25

It’s been nearly a month since the IRS 2009 R2 data for radio was released, and the FM players are not very gung ho about it. What they find difficult to believe is how a rapidly growing medium could see a decline in listenership. FM players share their views, reactions and wishlists with exchange4media.

Robin Thomas Feb 16, 2010 7:23 AM

RAM Rambling: Mirchi, Big FM top two FM stations among home listeners in Kolkata?blur=25

RAM data for the 15-week trend from week 40 to week 3 for the Kolkata market shows Radio Mirchi and Big FM as the top two FM stations among home listeners.

Robin Thomas Feb 15, 2010 4:26 AM

Rajasthan Royals gears up for IPL3; launching TV campaign today?blur=25

With roughly a month remaining for IPL3, the eight IPL franchises are gearing up for the tournament. Rajasthan Royals has announced that it would continue with UltraTech as its title sponsor for the third season. The other sponsors on board for the team include Moov, TCS, Kingfisher and Wrigley. This apart, Rajasthan Royals is launching its TV campaign on February 15.

Robin Thomas Feb 15, 2010 4:25 AM

Ignitee eyes over 80 pc growth in 2010; sees 120 pc jump in recruitment?blur=25

Ignitee Digital Solutions is targeting a growth of more than 80 per cent in 2010. The company had seen a growth of around 84 per cent in 2009. The digital marketing company also claims to have seen an increase of 120 per cent in recruitment, as compared to the single digit exits over a year.

Robin Thomas Feb 12, 2010 6:58 AM

Audio Cinema catching up in India, but packaging & delivery remain a concern?blur=25

Audio Cinema is fast catching up in India and already has 1.5 million subscribers across operators in India. UTV New Media had launched audio cinema in June 2009. exchange4media spoke to industry players to find out the scope of this new format and the road ahead in a market like India.

Robin Thomas Feb 11, 2010 7:13 AM

Ad networks here to stay, but consolidation needed to reduce clutter – Part 2?blur=25

In the first part of the report on ‘Ad Networks’, exchange4media had explored the state of ad networks in India and the factors that led to the clutter of ad networks in India. In this second part, we find out how marketers view ad networks, the concerns and the future trends in India.

Robin Thomas Feb 11, 2010 7:03 AM

Ad networks here to stay, but consolidation needed to reduce clutter – Part 1?blur=25

Ad networks in India is pegged at around Rs 30-40 crore and estimated to be around 10 per cent of the entire digital media spend in India. While ad networks are still at its growth stage, some industry experts believe that few years down the line there would be consolidation in the market, which would reduce the clutter. exchange4media gets an indepth industry perspective.

Robin Thomas Feb 10, 2010 7:07 AM

Red FM aims to get more interactive; eyes 20 pc market share in small towns?blur=25

Following the rebranding of SFM as Red FM towards the latter half of 2009, a lot has changed for the FM station – be it in terms of listenership, advertisers’ response or even the attitude change in the rebranded station. Nisha Narayanan, Senior VP - Programming and Projects, Red FM, shares more on the FM player’s plans for the year ahead.

Robin Thomas Feb 10, 2010 6:53 AM

Quasar eyes aggressive growth in 2010; banks big on IPL3?blur=25

With IPL3 around the corner, Quasar is gearing for this tournament and one of its primary agendas for 2010 is to maintain its leadership position. Manish Vij, Group Co-founder, Quasar, shares more on the online media agency’s growth plans with exchange4media.

Robin Thomas Feb 8, 2010 6:56 AM

Dailymotion claims over 150 pc growth; partners Yahoo! for wider audience?blur=25

Dailymotion, which had forayed into India in 2008, has claimed a growth of over 150 pc Y-o-Y in India alone. Following its strategic alliance with Hungama, Dailymotion and Yahoo! have come into a global strategic partnership. Luc Dumont, VP - International Expansion, Dailymotion, shared more on the Yahoo! partnership and India plans for 2010.

Robin Thomas Feb 6, 2010 6:29 AM

MAX promises IPL3 to be biggest ever; eyes Rs 650 cr ad revenues in Season 3?blur=25

The second phase of the IPL3 campaign is ready for launch on February 11, 2010. While there was no official confirmation on the revenue targets for Season 3, as per industry estimates MAX is eyeing over Rs 650 crore in ad revenues from this season. exchange4media finds out more on the IPL initiatives from Sneha Rajani, EVP and Business Head, MAX.

Robin Thomas Feb 5, 2010 7:14 AM

Industry players welcome ViziSense’s AdView with cautious optimism?blur=25

The online advertising industry in India had long felt the need for an ad monitoring and analysis tool. With the launch of ViziSense’s AdView, it is believed that this need will be fulfilled. exchange4media gets industry players’ views on how much use such a tool will be for the industry.

Robin Thomas Feb 2, 2010 7:21 AM

Mobile social networking sees steady growth, but quality of data remains a challenge?blur=25

With more than 450 million users across India and a far greater reach across demographics, mobile has gone beyond just calls and SMS alerts to user generated content and mobile video, which is set to become big once 3G is launched in India. exchange4media spoke to some industry players to know how mobile social networking is taking shape in India, the growth drivers and challenges.

Robin Thomas Feb 2, 2010 7:19 AM