The addition of two new teams – Pune and Kochi, which cost more than $600 million – has taken the IPL valuation to new heights and also reiterated advertisers’ confidence in the property. However, has IPL reached its peak and is there any further it can go? exchange4media finds out from media planners.
Like the last two years, this year too several IPL franchises have roped in radio partners to reach out to their audience. The ad revenues of FM radio partners are expected to see a jump of about 15 per cent this year. exchange4media speaks to a few industry players to get their view on IPL as a property and the advertising opportunities it provides.
The home coming seems to be paying off for IPL in its third season. As per TAM data for CS 4+, for six metros from March 12-16, 2010, average ratings for IPL3 is higher than that of IPL2, even if marginal. However, it is low when compared to the ratings of the inaugural IPL. exchange4media attempts to gauge which way the IPL winds are blowing.
The 11th edition of FICCI Frames came to an end on March 18, 2010 on a happy note with I&B Minister Ambika Soni announcing several sops for the entertainment industry during her valedictory speech. The Government is also learnt to have finalised the Cinematography Act to curb piracy.
Founded by three young entrepreneurs, ‘Meter Down’, a 24-page general interest monthly magazine, has been launched in Mumbai earlier in March. The idea is to provide passengers travelling in Mumbai’s auto rickshaws with short, crisp and quick-to-read articles that’ll ensure a delightful ride.
According to the latest RAM data, Big FM continues its massive lead in Bangalore during week 45 to week 9 in the SEC ABC category. Its nearest rival, Radio Mirchi, is a distant second, though the FM station has managed to make slight gains in its ratings in the last two weeks. The top two are followed by Fever FM, Radio City, Red FM and Radio One.
Sourabh Rawal has been appointed as Regional Sales Manager – West at Tyroo, an online advertising network that connects websites (publishers) with advertisers who want to run advertisements. Rawal will be responsible for all operations and business development for the West market and will be reporting to Narayan Murthy Ivaturi, National Sales Manager, Tyroo.
Institute for Technology and Management (ITM), which offers full time masters programmes, has appointed Ignitee Digital Solutions as their online agency. Besides creating a website, Ignitee will be putting together active digital clients and cover all important aspects of the digital domain as part of its communication mix for ITM. Creatives will also play critical role.
Not much entertainment options are available in Jammu and Kashmir. Being the state’s sole private FM station, Big FM has been adding some entertainment value to the airwaves, along with Government-owned All India Radio (AIR). exchange4media takes a look at the FM radio scenario in the J&K market and the challenges and opportunities.
Mediaedge:cia (MEC), in its third edition of ‘Food for Thought’ session, held in Mumbai on March 5, predicted an increase of 14 per cent in viewership for IPL3 vis-à-vis IPL2, but 4 per cent lower than the inaugural IPL. These predictions are for the league matches and among Adults, 15+ years, ABC and CS.
The India- South Africa ODI series saw an average TVR of 5.0 per cent, which is a combination of both Neo Cricket and DD1 in the TG CS 4+. Most media planners that exchange4media spoke to felt that these ratings were not as per expectations despite India playing well and Tendulkar scoring a double ton.
SnapDeal.com, an e-commerce service launched on February 4, 2010, already has presence in Mumbai, Delhi and Bangalore. The company aims to expand to the top 25 cities of India by the end of 2010. Kunal Bahl, CEO, Jasper India, which owns SnapDeal, shares the company’s growth plans with exchange4media.
Integrid Media is set to launch an integrated digital platform, Maxxper, by March-end 2010. Maxxper will be led by Tarun Singh, Co-Founder and VP, Digital Media. With the launch of Maxxper, Integrid Media is targeting a revenue growth of 200 per cent y-o-y for the next 2-3 years.
Stage is set for the Hockey World Cup 2010, which is being held from February 28 to March 13 in Delhi. Ten Sports, which has broadcast rights for the championship, is expecting a rating of 2 TVR at least on key matches, which is said to be equivalent to test matches. However, some media planners doubt whether the matches would garner mass audience.
Radio City has announced the elevation of Ashit Kukian to COO and President – Ad Sales. Besides Kukian, there have been some other senior level elevations – Anil Dimri has been elevated to CTO and Senior EVP, Sagorika Kantharia is now EVP & Head – HR, while Reshma Khalid has been elevated to CFO & VP, and Rachna Kanwar to VP - Digital Media & New Business.
Big FM Mumbai station has roped in comedian Raju Srivastav as a radio jockey for its breakfast show ‘92.7 FM ki laughter local’ along with RJ Vrajesh Hirjee. The aim is to increase the humour quotient of the breakfast show. The FM station has earmarked a marketing budget of over Rs 1 crore.