Magazine Congress 2007: Adaptability to change, quality editorial, key to engaging consumers?blur=25

The opening day of the Indian Magazine Congress (IMC) 2007 explored the Indian magazine journey till 2020, the strategies to engage readers, and gauged the current rapid growth of business with magazines raining all around the marketplace.

Rishi Vora Oct 9, 2007 7:53 AM

Magazine Congress 2007: P R Dasmunsi ensures media policy reforms by January 2008?blur=25

Union Minister of Information and Broadcasting Priyaranjan Dasmunsi has assured all publishers that his Ministry would implement media policy reforms by January 2008. The Minister gave this assurance at the opening day of the Indian Magazine Congress 2007, which commenced in Mumbai on October 8.

Rishi Vora Oct 9, 2007 7:51 AM

CyberMedia launches ‘Dare’ magazine on entrepreneurs?blur=25

‘Dare’, the magazine on entrepreneurs brought out by CyberMedia, hit the newsstands on October 1. The magazine caters to specific class of people who want to shape their careers building big enterprises of value. Eminent names that feature in the magazines’ list of Board of Advisors include Narayana Murthy, Kiran Majumdar and C K Prahalad.

Rishi Vora Oct 8, 2007 8:32 AM

Effie Awards 2007 case study presentations to kickstart on October 10, 2007?blur=25

The case study presentations for the Effie Awards 2007 will commence on October 10, 2007 in Mumbai. A total of 22 case studies would be presented across various categories. There will be eight case studies under the category of Consumer Products, which has the highest number of entries.

Rishi Vora Oct 6, 2007 8:06 AM

Mid-Day Metro shuts down; revamp of website for mother brand Mid-Day on the cards?blur=25

Mid-Day Multimedia has terminated all operations pertaining to Mid-Day Metro in a bid to prioritise its business operations towards the mother brand, and focus on the new business strategy of targetting the ‘Yumpi’. The company is looking at a complete revamp of its website within a fortnight.

Rishi Vora Oct 4, 2007 8:14 AM

Speakers to discuss efficacies of magazine business at Indian Magazine Congress 2007?blur=25

The Indian Magazine Congress 2007, organised by the Association of Indian Magazines (AIM), will take place in Mumbai on October 8 and 9. Eminent speakers from around the world will give their views on various aspects of the magazine business in India and the world over.

Rishi Vora Oct 3, 2007 9:23 AM

AFAA to honour Goutam Rakshit at AdAsia 2007 in South Korea?blur=25

The Asian Federation of Advertising Association (AFAA) will present an honorary award to Goutam Rakshit, Founder and Managing Director, Advertising Avenues, for his outstanding contribution to the advertising industry in India. The award would be presented on October 22 at the opening ceremony of AdAsia 2007 in Jeju Island, Korea.

Rishi Vora Oct 3, 2007 9:20 AM

Industry speak: The power still remains with general business magazines?blur=25

While Indian economy is growing, it is evident that the readership in the genre of business magazines is also increasing steadily. With a number of niche or specialty magazines making their way in the market, is it important to know the trend and future possibilities.

Rishi Vora Oct 1, 2007 9:01 AM

Financial Express eyes wider readership; plans special edition for Pune?blur=25

The Indian Express Group has announced a dedicated Financial Express edition for the Pune market. The business paper had its presence in the city, but was printed and circulated from Mumbai, while lacking in exclusive content for the Pune readers. This special edition would be printed and circulated from Pune.

Rishi Vora Oct 1, 2007 9:00 AM

Asia Brand Congress 2007: Of great ideas and borrowed realities?blur=25

Simultaneous sessions on creativity, branding and marketing enlivened the post-lunch programme at Asia Brand Congress 2007. The sessions saw some of the best-known names in the media, advertising and marketing fraternities airing their views on various topics that even ignited some minor fireworks.

Rishi Vora Sep 27, 2007 9:03 AM

Prasoon Joshi, Vijay Mallya, Rajdeep Sardesai bag top honours at Asia Brand Congress 2007?blur=25

At the Asia Brand Congress 2007 awards, Prasoon Joshi, Executive Chairman and Regional Creative Director-South and South-East Asia, McCann Erickson, was named Creative Professional of the Year. B Muthumaran, Managing Director, Tata Steel, bagged the award for CEO of the Year.

Rishi Vora Sep 27, 2007 9:02 AM

Effies 2007: Judges praise the quality and quantity of entries received this year?blur=25

The first round of judging has come to effect at the Effie Awards 2007, and according to the judges, the entries received by the Ad Club this year are far superior in terms of both quality and quantity. Of the total 101 entries received, FMCG / packaged products are clearly dominant in terms of quantity, while the number of entries in telecom and consumer durables has dipped.

Rishi Vora Sep 24, 2007 9:26 AM

Effie Awards 2007: Ad Club of Bombay receives record number of entries?blur=25

The Advertising Club of Bombay has received 101 entries for the Effies 2007, registering 22 more entries as compared to last year’s 79. This is a record number of entries that the Ad Club has ever registered, with almost all significant agencies filing their entries.

Rishi Vora Sep 21, 2007 9:15 AM

Hindustan Times rejuvenates love for city with ‘I love Mumbai’ campaign?blur=25

The ‘I love Mumbai’ campaign by Hindustan Times eyes to re-invent and rejuvenate the love for Mumbai among its residents. The on-going campaign involves Mumbaikars in various events and competitions, and seeks to include the Government in their aim to contribute towards the development of the city.

Rishi Vora Sep 20, 2007 9:10 AM

ASCI brings 13 ads under scanner; seven now withdrawn and three modified?blur=25

The Advertising Standards Council of India has brought 13 ads under the scanner, out of which seven advertisers have already withdrawn their ads. While three advertisers have assured necessary modifications, two have assured no release of such controversial ads in future.

Rishi Vora Sep 20, 2007 9:08 AM

Reliance Mobile makes cricket lovers in India dream again?blur=25

The fan following in cricket is back in and running. The deep despair among fans after the World Cup debacle is far forgotten, as Reliance Mobile, the global partner of ICC World Twenty20 tournament, airs a TVC that portrays the passion and love for the game, especially among children whose dream is to do their bit for the cricket team of India.

Rishi Vora Sep 17, 2007 9:14 AM

Sanjay Samson quits Divya Bhaskar to join The Times Group?blur=25

Sanjay Samson, Deputy General Manager, Marketing, Divya Bhaskar Group, has joined The Times Group as Head of Response, Mumbai, for Maharashtra Times and Navbharat Times. He would be reporting to Ranjeet Kate, Deputy Director for Maharashtra Times and Navbharat Times.

Rishi Vora Sep 13, 2007 9:36 AM

The Art of Innovation: A formula to survive, grow and rule the market?blur=25

At a seminar presented by CNBC TV 18, innovation guru Robert Tucker explained several instances of companies who innovated and rose to a position of leadership in the market. He also discussed ways to innovate, and possible hindrances that might prevent companies from taking this route.

Rishi Vora Sep 12, 2007 9:33 AM

The ‘comedification’ of news or race for TRPS – Whither goest the news??blur=25

Comedy and news reports hardly go hand-in-hand, yet the two have become strange bedfellows in the race for TRPs. Light-hearted ‘non-news’ items have become a part and parcel of several news channels, being used as ‘cover-ups for the days when there is no news’. While the ad revenues keep pouring in, are the channels losing out on the discerning viewers?

Rishi Vora Sep 10, 2007 9:17 AM

Yahoo!, Marico, LIC Housing Finance roped in as sponsors for Effie Awards 2007?blur=25

Effie Awards 2007, the effective advertising awards organised by the Advertising Club Bombay, would be held on October 12, 2007. Round one of the judging would be done on September 21, while the second round of judging would take place on September 28. This year, Yahoo!, Marico and LIC Housing Finance would be sponsoring the event.

Rishi Vora Sep 6, 2007 10:07 AM