Union Minister of Information and Broadcasting Priyaranjan Dasmunsi has assured all publishers that his Ministry would implement media policy reforms by January 2008. The Minister gave this assurance at the opening day of the Indian Magazine Congress 2007, which commenced in Mumbai on October 8.
‘Dare’, the magazine on entrepreneurs brought out by CyberMedia, hit the newsstands on October 1. The magazine caters to specific class of people who want to shape their careers building big enterprises of value. Eminent names that feature in the magazines’ list of Board of Advisors include Narayana Murthy, Kiran Majumdar and C K Prahalad.
The case study presentations for the Effie Awards 2007 will commence on October 10, 2007 in Mumbai. A total of 22 case studies would be presented across various categories. There will be eight case studies under the category of Consumer Products, which has the highest number of entries.
Mid-Day Multimedia has terminated all operations pertaining to Mid-Day Metro in a bid to prioritise its business operations towards the mother brand, and focus on the new business strategy of targetting the ‘Yumpi’. The company is looking at a complete revamp of its website within a fortnight.
The Indian Magazine Congress 2007, organised by the Association of Indian Magazines (AIM), will take place in Mumbai on October 8 and 9. Eminent speakers from around the world will give their views on various aspects of the magazine business in India and the world over.
The Asian Federation of Advertising Association (AFAA) will present an honorary award to Goutam Rakshit, Founder and Managing Director, Advertising Avenues, for his outstanding contribution to the advertising industry in India. The award would be presented on October 22 at the opening ceremony of AdAsia 2007 in Jeju Island, Korea.
The Indian Express Group has announced a dedicated Financial Express edition for the Pune market. The business paper had its presence in the city, but was printed and circulated from Mumbai, while lacking in exclusive content for the Pune readers. This special edition would be printed and circulated from Pune.
Simultaneous sessions on creativity, branding and marketing enlivened the post-lunch programme at Asia Brand Congress 2007. The sessions saw some of the best-known names in the media, advertising and marketing fraternities airing their views on various topics that even ignited some minor fireworks.
At the Asia Brand Congress 2007 awards, Prasoon Joshi, Executive Chairman and Regional Creative Director-South and South-East Asia, McCann Erickson, was named Creative Professional of the Year. B Muthumaran, Managing Director, Tata Steel, bagged the award for CEO of the Year.
The first round of judging has come to effect at the Effie Awards 2007, and according to the judges, the entries received by the Ad Club this year are far superior in terms of both quality and quantity. Of the total 101 entries received, FMCG / packaged products are clearly dominant in terms of quantity, while the number of entries in telecom and consumer durables has dipped.
The ‘I love Mumbai’ campaign by Hindustan Times eyes to re-invent and rejuvenate the love for Mumbai among its residents. The on-going campaign involves Mumbaikars in various events and competitions, and seeks to include the Government in their aim to contribute towards the development of the city.
The Advertising Standards Council of India has brought 13 ads under the scanner, out of which seven advertisers have already withdrawn their ads. While three advertisers have assured necessary modifications, two have assured no release of such controversial ads in future.
The fan following in cricket is back in and running. The deep despair among fans after the World Cup debacle is far forgotten, as Reliance Mobile, the global partner of ICC World Twenty20 tournament, airs a TVC that portrays the passion and love for the game, especially among children whose dream is to do their bit for the cricket team of India.
At a seminar presented by CNBC TV 18, innovation guru Robert Tucker explained several instances of companies who innovated and rose to a position of leadership in the market. He also discussed ways to innovate, and possible hindrances that might prevent companies from taking this route.
Comedy and news reports hardly go hand-in-hand, yet the two have become strange bedfellows in the race for TRPs. Light-hearted ‘non-news’ items have become a part and parcel of several news channels, being used as ‘cover-ups for the days when there is no news’. While the ad revenues keep pouring in, are the channels losing out on the discerning viewers?
Effie Awards 2007, the effective advertising awards organised by the Advertising Club Bombay, would be held on October 12, 2007. Round one of the judging would be done on September 21, while the second round of judging would take place on September 28. This year, Yahoo!, Marico and LIC Housing Finance would be sponsoring the event.