The two-day The Big Picture Conference 2007, which gets underway on November 22, has some big names to liven up the sessions. The Conference, organised by CII, will see the participation of the likes of Piyush Pandey of O&M, film director and producer Shekhar Kapur, and Ramesh Sippy, Director, RS Enterprise.
The ninth annual edition of the Gunn Report has been announced. TBWAChiatDay New York/ TBWA Media Arts Los Angeles has won the first place as the most awarded agency category in the Gunn Report with a total of 33 points. Nike, Volkswagen and Sony took the top three spots as the most awarded advertisers.
India has achieved its best ever score of 39 points in the Gunn Report for 2007, securing the 14th place as the world’s most awarded country in the world. McCann Erickson’s TV commercial on Happy Dent Gum is the 10th most awarded commercial, while O&M’s print campaign for Indian Association For Adoption took the 12th place as the awarded print ad in the world.
With the Government finally having announced the entry of 3G services in India, Indian telecom marketers are all set to embrace mobile TV as a medium to deliver news and entertainment to customers on the move. The market looks promising for telecom operators, especially CDMA operators like Reliance Communications and Tata Teleservices.
The India Today Group has announced the launch of Mail Today, a newspaper venture in collaboration with Associated Newspapers (ANL), the publishers of Daily Mail. Mail Today is expected to hit the Delhi market by the end of this week, and the Group plan’s are to gradually increase editions for a nationwide presence. Officials from the newspaper have confirmed that the content of the paper would differentiate itself from the current newspapers.
Weblo.com, a website that allows content creators on networking sites to monetise content, is now eying the Indian market, after its success in the US. The website is a virtual copy of the real world, where people are encouraged to deal in buying and selling of cities, and celebrities, and make money out of the content they share and upload online.
Reliance Communications and Mindshare Interaction India are the finalists at the Mobile Marketing Association (MMA) 2007 Global Award, in the same category of ‘The Best use of Mobile Marketing-Direct Response’. The awards will be presented at the MMA Annual Global Awards’ ceremony on November 14 in Los Angeles, following the conclusion of the MMA’s Mobile Marketing Forum.
Techmela Expereince, an event organised by Microsoft, had eminent faces from the media fraternity discuss on the digital world and the way forward. Steve Ballmer, CEO, Microsoft, gave the keynote address, wherein he explained the importance of creating user-friendly softwares and applications.
‘Om Shanti Om’, which has been in the news for various reasons ranging from lead actor Shah Rukh Khan’s six packs to debutant Deepika Padukone, has tied up with several brands such as Shopper’s Stop, Kodak and MTV Lycra Awards. The movie has also got media support with Mid-Day inviting SRK to be the guest editor.
After its campaign titled ‘Taking India to the World’ for the Aditya Birla Group (ABG) last year, Vyas Giannetti Creative Communications (VGC) has now created three TVCs highlighting the Group’s policy of empowering its employees. The TVCs follow close on the heels of ABG being voted the Best Employer in India by the Hewitt-Economic Times Survey.
Quadrant, part of the Interpublic Group, has re-branded Automart, which is in the business of secondhand cars, as ‘First Choice’. Automart is a joint venture of Mahindra & Mahindra, HDFC and Shah and Sanghvi. The agency has launched TVCs and press ads to create better awareness and recall for the brand.
Carving Dreams Entertainment, a company dealing with celebrity management, has forayed into film production. The company has signed a $100 million deal with US-based Hollywood International Studios for producing five films over the next 3-4 years. Branded entertainment consultancy is another area that the company has recently forayed into.
As per the IRS 2007 Round 2 findings, the readership for the magazines on an overall basis has gone down, indicating a declining trend of readership across languages in India. English magazine readership has declined by 8 per cent, while Hindi magazines have slipped by 5 per cent.
Round 2 of IRS 2007 indicate that DNA has grown its readership base in Mumbai. Among the arch rivals in the Delhi market, it is seen that The Times of India continues to lead with a growth rate of 4 per cent contrary to Hindustan Times’ 1 per cent. While among the business dailies, The Economic Times continue to rule in both Delhi and Mumbai markets, Mid-Day makes it the fourth most-read paper in Mumbai after DNA.