The Big Picture Conference 2007 to project India as a global platform for entertainment business?blur=25

The two-day The Big Picture Conference 2007, which gets underway on November 22, has some big names to liven up the sessions. The Conference, organised by CII, will see the participation of the likes of Piyush Pandey of O&M, film director and producer Shekhar Kapur, and Ramesh Sippy, Director, RS Enterprise.

Rishi Vora Nov 20, 2007 6:18 AM

Gunn Report 2007: TBWAChiatDay takes top position as most awarded agency in the world?blur=25

The ninth annual edition of the Gunn Report has been announced. TBWAChiatDay New York/ TBWA Media Arts Los Angeles has won the first place as the most awarded agency category in the Gunn Report with a total of 33 points. Nike, Volkswagen and Sony took the top three spots as the most awarded advertisers.

Rishi Vora Nov 16, 2007 6:30 AM

Gunn Report 2007: India scores its highest ever; takes 14th place as the most awarded country?blur=25

India has achieved its best ever score of 39 points in the Gunn Report for 2007, securing the 14th place as the world’s most awarded country in the world. McCann Erickson’s TV commercial on Happy Dent Gum is the 10th most awarded commercial, while O&M’s print campaign for Indian Association For Adoption took the 12th place as the awarded print ad in the world.

Rishi Vora Nov 15, 2007 6:46 AM

India still low on mobile TV, but rollout of 3G services perks up market?blur=25

With the Government finally having announced the entry of 3G services in India, Indian telecom marketers are all set to embrace mobile TV as a medium to deliver news and entertainment to customers on the move. The market looks promising for telecom operators, especially CDMA operators like Reliance Communications and Tata Teleservices.

Rishi Vora Nov 14, 2007 6:26 AM

India Today Group to launch Mail Today in Delhi by the weekend?blur=25

The India Today Group has announced the launch of Mail Today, a newspaper venture in collaboration with Associated Newspapers (ANL), the publishers of Daily Mail. Mail Today is expected to hit the Delhi market by the end of this week, and the Group plan’s are to gradually increase editions for a nationwide presence. Officials from the newspaper have confirmed that the content of the paper would differentiate itself from the current newspapers.

Rishi Vora Nov 13, 2007 7:02 AM gives Indian bloggers chance to earn a few more bucks?blur=25, a website that allows content creators on networking sites to monetise content, is now eying the Indian market, after its success in the US. The website is a virtual copy of the real world, where people are encouraged to deal in buying and selling of cities, and celebrities, and make money out of the content they share and upload online.

Rishi Vora Nov 7, 2007 7:00 AM

Reliance Comm, Mindshare Interaction among Indian finalists at MMA 2007 Global Award?blur=25

Reliance Communications and Mindshare Interaction India are the finalists at the Mobile Marketing Association (MMA) 2007 Global Award, in the same category of ‘The Best use of Mobile Marketing-Direct Response’. The awards will be presented at the MMA Annual Global Awards’ ceremony on November 14 in Los Angeles, following the conclusion of the MMA’s Mobile Marketing Forum.

Rishi Vora Nov 7, 2007 6:59 AM

‘Crux lies in creating user-friendly interfaces’, says Microsoft’s Steve Ballmer?blur=25

Techmela Expereince, an event organised by Microsoft, had eminent faces from the media fraternity discuss on the digital world and the way forward. Steve Ballmer, CEO, Microsoft, gave the keynote address, wherein he explained the importance of creating user-friendly softwares and applications.

Rishi Vora Nov 6, 2007 6:38 AM

With brand associations and media support under its belt, ‘Om Shanti Om’ set for release?blur=25

‘Om Shanti Om’, which has been in the news for various reasons ranging from lead actor Shah Rukh Khan’s six packs to debutant Deepika Padukone, has tied up with several brands such as Shopper’s Stop, Kodak and MTV Lycra Awards. The movie has also got media support with Mid-Day inviting SRK to be the guest editor.

Rishi Vora Nov 3, 2007 8:00 AM

Everest Brand Solutions invites kids to bite into Parle’s Kachcha Mango Bite?blur=25

Everest Brand Solutions has launched a new TVC for Parle’s Kachcha Mango Bite, one of its latest offerings from the company’s confectionery unit. The insight for the TVC has been taken from the fact that children love to irritate others by imitating others.

Rishi Vora Oct 29, 2007 8:50 AM

VGC further strengthens Aditya Birla Group’s corporate image; launches new TVCs?blur=25

After its campaign titled ‘Taking India to the World’ for the Aditya Birla Group (ABG) last year, Vyas Giannetti Creative Communications (VGC) has now created three TVCs highlighting the Group’s policy of empowering its employees. The TVCs follow close on the heels of ABG being voted the Best Employer in India by the Hewitt-Economic Times Survey.

Rishi Vora Oct 27, 2007 8:14 AM

Quadrant re-brands Automart as First Choice; launches TVCs, press ads?blur=25

Quadrant, part of the Interpublic Group, has re-branded Automart, which is in the business of secondhand cars, as ‘First Choice’. Automart is a joint venture of Mahindra & Mahindra, HDFC and Shah and Sanghvi. The agency has launched TVCs and press ads to create better awareness and recall for the brand.

Rishi Vora Oct 25, 2007 8:15 AM

Carving Dreams Entertainment ventures into film production?blur=25

Carving Dreams Entertainment, a company dealing with celebrity management, has forayed into film production. The company has signed a $100 million deal with US-based Hollywood International Studios for producing five films over the next 3-4 years. Branded entertainment consultancy is another area that the company has recently forayed into.

Rishi Vora Oct 22, 2007 8:17 AM

IRS 2007 R-2: Magazine readership in India declines further?blur=25

As per the IRS 2007 Round 2 findings, the readership for the magazines on an overall basis has gone down, indicating a declining trend of readership across languages in India. English magazine readership has declined by 8 per cent, while Hindi magazines have slipped by 5 per cent.

Rishi Vora Oct 19, 2007 8:01 AM

IRS 2007 R-2: DNA records growth; TOI continues to lead in Delhi and Mumbai?blur=25

Round 2 of IRS 2007 indicate that DNA has grown its readership base in Mumbai. Among the arch rivals in the Delhi market, it is seen that The Times of India continues to lead with a growth rate of 4 per cent contrary to Hindustan Times’ 1 per cent. While among the business dailies, The Economic Times continue to rule in both Delhi and Mumbai markets, Mid-Day makes it the fourth most-read paper in Mumbai after DNA.

Rishi Vora Oct 18, 2007 8:26 AM

Effie Awards 2007: O&M is Agency of the Year; Lowe, McCann, JWT among others honoured?blur=25

O&M bagged the Agency of the Year Award at the Effie Awards 2007, which was held in Mumbai on October 12. Lowe, McCann Erickson and JWT were among other agencies that got top honours.

Rishi Vora Oct 15, 2007 8:07 AM

Effie Awards 2007: Excitement at an all-time high as agencies look forward to winning metals?blur=25

With the case study presentations over at the Effie Awards 2007, the stage is now set for ‘judgement day’. Agencies are eager to know who all emerge as winners at the Effies this year. The winners would be announced at a grand ceremony in Mumbai on October 12.

Rishi Vora Oct 12, 2007 8:31 AM

Case study presentations for Effie Awards 2007 concludes; winners to be declared on October 12?blur=25

At the case study presentations for the Effie Awards 2007 that took place in Mumbai, Lowe, O&M, McCann Erickson, JWT, FCB Ulka, Leo Burnet, Contract, Ambience, David Bates Enterprise and Multimedia Aquarius presented their case studies under various categories.

Rishi Vora Oct 11, 2007 8:18 AM

Magazine Congress 2007: Focus turns to changing business models and embracing digital technology?blur=25

Day two of the Indian Magazine Congress 2007, underway in Mumbai, saw discussions on issues ranging from changing business models to the use of digitalised content where frequency of publication becomes irrelevant.

Rishi Vora Oct 10, 2007 7:54 AM

Financial Express relaunches its supplement ‘Brandwagon’?blur=25

Financial Express has announced the re-launch of its supplement ‘Brandwagon’, which will be distributed with The Financial Express newspaper every Tuesday. Marketing plans includes ads on the Internet as well as direct marketing activities.

Rishi Vora Oct 10, 2007 7:52 AM