The Association of Indian Magazines (AIM) recently met in Mumbai to discuss various issues pertaining to the magazine business in India. It is for the first time that AIM organised such an industry meet in Mumbai. AIM members decided to form a committee for readership issues, and have also unveiled plans to appoint a senior level bureaucrat for co-coordinating ministerial activities for non-Delhi based publications.
Throughout the year they have been busy coming up with the best advertising and media solutions for their clients, now Bombay Ad club has another challenge lined up for the advertising and media fraternity with its M.AD Quiz, scheduled to commence on December 18, 2007.
Nexia Technologies has introduced Cellmagix, a new distribution channel via mobile phones. The Cellmagix software enables consumers to receive desired content on their mobile devices via the Bluetooth technology. Cellmagix opens up new vistas of free, fast and user desired content delivery to mobile handsets.
When India was going ga-ga over the next leap in the Internet domain with the advent of Web 2.0, several Net experts were skeptical about the viability of an Indian Web 2.0 business model. Now, with the entry of several Indian websites in the Web 2.0 space, exchange4media does a reality check on the country’s standing in the world, and finds that it hasn’t fared all that poorly.
The One Show Exhibition has come to India for the first time and has attracted the who’s who of Indian advertising. Organised by Bindass, exchange4media and advertising, media and communication institute FMCC, the Exhibition that celebrates some of the best works in advertising across the world, got underway in Mumbai on December 11.
‘People’ magazine, a Time Inc. product, which is being brought to India by Outlook Group, has roped in Saira Menezes as Editor. Menezes, who has an experience of 17 years in journalism, would be joining in the early part of 2008. Prior to this move, she was Editor of ‘The Emirates Evening Post’, a daily in the UAE.
The India Business Leader Awards 2007, organised by CNBC TV, which will be held in Mumbai later this week, will feature a debate titled ‘SWOT’ that would discuss and draw a complete diagnosis of India as a nation today. K V Kamath, Gurucharan Das, R Seshasayee and Ram Chandra Guha are some of the well-known names that would take part in this debate.
Social networking has been gaining tremendous popularity in India with social networking site Orkut even being declared the Pepsi-MTV youth icon for 2007. However, despite growing number of users, advertising spends on social networking sites in India remain low. But experts see this scenario changing in time.
The first ever India Gaming Summit on November 28 in Mumbai brought together Indian and international stalwarts to discuss the dynamics of booming gaming industry in India. The Summit was organised by Zapak Digital Entertainment Ltd, and Internet and Mobile Association of India (IAMAI).
‘The Economist’ has roped in O&M as its creative agency for its upcoming campaign to be launched by March 2008. The account size is estimated to be around Rs 3-5 crore. The magazine’s move to roll out a campaign in India has come with its plan to increase its circulation from 17,000 to 50,000 over a period of two years.
Peter Eustace, TV Editor-Economics and Business Centre, BBC World, and Karishma Vaswani, Presenter, ‘India Business Report’, and Mumbai Business Correspondent for BBC World, shared their views on India as an emerging nation and its impact on global economy, in a round table conference with media representatives in Mumbai. The conference was conducted in reference to BBC World’s India-specific programme ‘India Business Report’ that was launched in August this year.
At the Big Picture Conference 2007, the journey of the entertainment business in India to the era of digitalisation, where interactivity in cinema has gained significant importance, was discussed at length. The two-day conference in Goa, which commenced on November 22, has been organised by the Confederation of India Industries (CII).