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Law & Kenneth to handle creative business of ITC’s Fiama brand of soaps; account size at Rs 20 cr?blur=25

ITC has forayed into the soaps segment with the launch of Fiama Skinsense Soft green soap in India. The company has appointed Law & Kenneth as the creative agency for the product for which the ad spends are estimated to be around Rs 20 crore. The campaign, for which Deepika Padukone has been signed on as brand ambassador, will be rolled out by the end of this week.

Rishi Vora Feb 6, 2008 6:36 AM

Law & Kenneth bags creative mandate for Bharti AXA Mutual Fund; account size upwards of Rs 15 cr?blur=25

Law & Kenneth has won the creative duties of Bharti Enterprises’ venture into mutual funds. The account size is estimated to be upwards of Rs 15 core. Officials close to the development have confirmed this news and said that a total of four agencies were called for the pitch.

Rishi Vora Feb 5, 2008 6:42 AM

‘Chintamani’ dons the bat for ICICI Prudential’s 100% premium allocation plan?blur=25

ICICI Prudential’s new tax saving campaign sees its mascot Chintamani in a new avatar – that of a cricketer. ICICI Prudential’s ‘common man’ who had endeared himself to the entire nation while trying to shed his tax burden, this time tries to give his 100 per cent on the field to promote a plan that provides the benefit of 100 per cent premium allocation.

Rishi Vora Jan 31, 2008 7:01 AM

Bhaskar Group gears up to launch IPO?blur=25

Bhaskar Group has taken the first concrete steps in their plans to tap the market with an IPO. The Group has come out with a prospectus for the IPO, which indicates an issue size of 18,800,000 equity shares all cash for Rs 10 each. The issue will constitute 10.02 per cent of the fully-diluted post issue paid-up capital of the company.

Rishi Vora Jan 29, 2008 6:51 AM

Padma Awards ‘08: Rajdeep Sardesai, Vinod Dua, Barkha Dutt honoured?blur=25

The much awaited Padma Awards for 2008 have been announced. Three well-known media personalities figure in this year’s Padma Shri awardees’ list – Rajdeep Sardesai (GBN), Vinod Dua and Barkha Dutt (both NDTV).

Rishi Vora Jan 26, 2008 6:30 AM

Vogue India seeks to up the style quotient with its first Catwalk Report?blur=25

Vogue India has launched its first ever Catwalk Report, a comprehensive fashion report spanning four main fashion capitals of the world – Milan, Paris, New York and London – and two emerging fashion weeks in India – Delhi and Mumbai.

Rishi Vora Jan 23, 2008 7:22 AM

IMRB Consumer Portrait 2008: Understanding the new age consumer?blur=25

At an event organised by the Indian Market Research Bureau, several eminent speakers from the world of research threw light on the changing behaviour of the Indian consumer, who has different behavioral patterns depending on respective demographics and psychographics.

Rishi Vora Jan 23, 2008 7:16 AM

Filmfare goes fortnightly; to launch German edition in February 2008?blur=25

After going fortnightly with its January 9, 2008 issue, Filmfare now plans to change its content offering as well. The film magazine from Worldwide Media plans to be more newsy and offer more inside view of the glamour and emotions of film stars. With the rollout of the February 2008 issue, Filmfare will see its first German edition.

Rishi Vora Jan 17, 2008 6:41 AM

Reality Check: Indian advertising – the promise is there, but falters near the winning line?blur=25

While there is a lot of hype about the India growth story and the coming of age of Indian advertising, at least on the recognition through international advertising awards, India doesn’t appear to score on many platforms – whether it is One Show, Clio or even the Cannes Lions for that matter. exchange4media.com does a reality check on India’s standing on the world map, and the way forward.

Rishi Vora Jan 17, 2008 6:36 AM

ASCI brings 11 ads under the scanner; 4 ads withdrawn, 3 modified?blur=25

The Advertising Standards Council of India (ASCI) has released its report for the period July to September 2007 on advertisements that need to modified or withdrawn. A total of 11 ads have been brought under scanner, out of which four have been withdrawn and three have been modified.

Rishi Vora Jan 16, 2008 7:19 AM

India Finance Summit: ‘Consolidation is the key for Indian financial sector to make a mark globally’?blur=25

The face of the Indian financial sector is changing, which is well reflected in the offerings of banks in the country today. The sector is not only offering core-banking solutions to customers, but is also offering services that act as ‘wealth managers’. Experts believe that it is the cutting-edge technology solutions that are helping bankers and fund managers in making optimum use of available opportunities and resources.

Rishi Vora Jan 10, 2008 6:35 AM

India-Australia series: On-field controversies pull in more viewers, advertisers for ESPN-STAR Sports?blur=25

The ongoing India-Australia cricket series has infuriated Indian cricket fans, with Steve Bucknor’s umpiring and the ban (pending an appeal) on Harbhajan Singh drawing much flak. However, media planners feel that the controversy augurs for ESPN-STAR Sports, with more viewers now following the series. It also means good news for advertisers who have already booked their airtime spaces for the series.

Rishi Vora Jan 9, 2008 6:31 AM

In advertising, spoofing is goofing, say creative bigwigs?blur=25

With the recent release of the Kurkure Xtreme and Kinetic Flyte commercials, it seems that the trend of spoofs in advertising has taken off again. Several ads in the past have had reasonable success in quickly grabbing consumers’ attention. The industry consensus is that such spoofing strategies usually failed in building brands of quality, and that such commercials communicated the lack of creative ideas.

Rishi Vora Jan 8, 2008 6:40 AM

‘Involvement of stakeholders, credible juries, and relevant national codes key to self-regulation’?blur=25

In a recently held interactive session between the Advertising Standards Council of India, Government officials and Jean Pierre Teyssier, President, European Advertising Standards Alliance, many areas regarding self- and co-regulation in advertising were discussed. The session stressed on the need to have credible juries and comprehensive national codes to ensure no violation of set standards within the advertising industry.

Rishi Vora Jan 7, 2008 6:53 AM

ASCI and EASA come together to discuss self regulation in advertising?blur=25

The Advertising Standards Council of India recently organised an interactive session with Jean Pierre Teyssier, President, European Advertising Standards Alliance (EASA), along with officials from the I&B Ministry. The panel discussed the importance of self- and co-regulation as a tool for responsible commercial communication.

Rishi Vora Jan 5, 2008 6:42 AM

Newcomer Thought Blurb ends year with a couple of international awards under its belt?blur=25

Thought Blurb, an agency that began its operations in March 2007, has put up a good show during the year. The Mumbai-based agency won a Gold at the Montreal Awards and a Silver for its Baskin Robbins campaign at the International Advertising Awards.

Rishi Vora Dec 29, 2007 6:32 AM

Everest bags ACC Cement account?blur=25

Everest Brand Solutions has bagged the creative duties for the ACC Cement account in a multi-agency pitch. Industry sources close to the development inform that the account size is in the range of Rs 10-12 crore. The incumbent agency is Lowe. OMS remains the media agency for the brand.

Rishi Vora Dec 28, 2007 6:42 AM

AAAI, AdClub shake hands for Abbys at GoaFest 2008, industry gives two thumbs up?blur=25

After two years of rivalry, AAAI and the Ad Club of Bombay have joined hands for a single award for the advertising industry under Abbys. Following this development, the Abbys would be given away at GoaFest 2008. This time there would Media Abbys on April 4, 2008 and Creative Abbys on April 5, 2008.

Rishi Vora Dec 24, 2007 5:56 AM

Sonal Dabral all set to spearhead Bates David’s India operations?blur=25

Sonal Dabral is back in India to take charge of Bates David Enterprise’s India operations. He will have a dual role as Regional Executive Creative Director Asia Pacific and India Chairman, Bates David Enterprise. Dabral shares with exchange4media his plans to take Bates to the world stage.

Rishi Vora Dec 22, 2007 6:47 AM

M.AD Quiz 2007: Sun Microsystems proves to be the ‘M.ADdest’ of them all?blur=25

The 7th M.AD Quiz, organised by the Advertising Club of Bombay on December 18, saw a dramatic end with Sun Microsystems emerging victorious. It is for the first time since the quiz show was initiated that a client participant won against media and advertising agencies. Sun Microsystems won with 17 points, followed by Leo Burnett, Bates, JWT and IMRB at second, third, fourth and fifth places, respectively.

Rishi Vora Dec 19, 2007 6:06 AM