ITC has forayed into the soaps segment with the launch of Fiama Skinsense Soft green soap in India. The company has appointed Law & Kenneth as the creative agency for the product for which the ad spends are estimated to be around Rs 20 crore. The campaign, for which Deepika Padukone has been signed on as brand ambassador, will be rolled out by the end of this week.
Law & Kenneth has won the creative duties of Bharti Enterprises’ venture into mutual funds. The account size is estimated to be upwards of Rs 15 core. Officials close to the development have confirmed this news and said that a total of four agencies were called for the pitch.
ICICI Prudential’s new tax saving campaign sees its mascot Chintamani in a new avatar – that of a cricketer. ICICI Prudential’s ‘common man’ who had endeared himself to the entire nation while trying to shed his tax burden, this time tries to give his 100 per cent on the field to promote a plan that provides the benefit of 100 per cent premium allocation.
Bhaskar Group has taken the first concrete steps in their plans to tap the market with an IPO. The Group has come out with a prospectus for the IPO, which indicates an issue size of 18,800,000 equity shares all cash for Rs 10 each. The issue will constitute 10.02 per cent of the fully-diluted post issue paid-up capital of the company.
At an event organised by the Indian Market Research Bureau, several eminent speakers from the world of research threw light on the changing behaviour of the Indian consumer, who has different behavioral patterns depending on respective demographics and psychographics.
After going fortnightly with its January 9, 2008 issue, Filmfare now plans to change its content offering as well. The film magazine from Worldwide Media plans to be more newsy and offer more inside view of the glamour and emotions of film stars. With the rollout of the February 2008 issue, Filmfare will see its first German edition.
While there is a lot of hype about the India growth story and the coming of age of Indian advertising, at least on the recognition through international advertising awards, India doesn’t appear to score on many platforms – whether it is One Show, Clio or even the Cannes Lions for that matter. exchange4media.com does a reality check on India’s standing on the world map, and the way forward.
The Advertising Standards Council of India (ASCI) has released its report for the period July to September 2007 on advertisements that need to modified or withdrawn. A total of 11 ads have been brought under scanner, out of which four have been withdrawn and three have been modified.
The face of the Indian financial sector is changing, which is well reflected in the offerings of banks in the country today. The sector is not only offering core-banking solutions to customers, but is also offering services that act as ‘wealth managers’. Experts believe that it is the cutting-edge technology solutions that are helping bankers and fund managers in making optimum use of available opportunities and resources.
The ongoing India-Australia cricket series has infuriated Indian cricket fans, with Steve Bucknor’s umpiring and the ban (pending an appeal) on Harbhajan Singh drawing much flak. However, media planners feel that the controversy augurs for ESPN-STAR Sports, with more viewers now following the series. It also means good news for advertisers who have already booked their airtime spaces for the series.
With the recent release of the Kurkure Xtreme and Kinetic Flyte commercials, it seems that the trend of spoofs in advertising has taken off again. Several ads in the past have had reasonable success in quickly grabbing consumers’ attention. The industry consensus is that such spoofing strategies usually failed in building brands of quality, and that such commercials communicated the lack of creative ideas.
In a recently held interactive session between the Advertising Standards Council of India, Government officials and Jean Pierre Teyssier, President, European Advertising Standards Alliance, many areas regarding self- and co-regulation in advertising were discussed. The session stressed on the need to have credible juries and comprehensive national codes to ensure no violation of set standards within the advertising industry.
The Advertising Standards Council of India recently organised an interactive session with Jean Pierre Teyssier, President, European Advertising Standards Alliance (EASA), along with officials from the I&B Ministry. The panel discussed the importance of self- and co-regulation as a tool for responsible commercial communication.
Everest Brand Solutions has bagged the creative duties for the ACC Cement account in a multi-agency pitch. Industry sources close to the development inform that the account size is in the range of Rs 10-12 crore. The incumbent agency is Lowe. OMS remains the media agency for the brand.
After two years of rivalry, AAAI and the Ad Club of Bombay have joined hands for a single award for the advertising industry under Abbys. Following this development, the Abbys would be given away at GoaFest 2008. This time there would Media Abbys on April 4, 2008 and Creative Abbys on April 5, 2008.
Sonal Dabral is back in India to take charge of Bates David Enterprise’s India operations. He will have a dual role as Regional Executive Creative Director Asia Pacific and India Chairman, Bates David Enterprise. Dabral shares with exchange4media his plans to take Bates to the world stage.
The 7th M.AD Quiz, organised by the Advertising Club of Bombay on December 18, saw a dramatic end with Sun Microsystems emerging victorious. It is for the first time since the quiz show was initiated that a client participant won against media and advertising agencies. Sun Microsystems won with 17 points, followed by Leo Burnett, Bates, JWT and IMRB at second, third, fourth and fifth places, respectively.