‘Freedom is the lifeblood of entertainment and media, it is our breath, and we shall protect it from dying’: the ever-effervescent Mahesh Bhatt with his take on freedom of speech and expression. ‘Media and Entertainment guys must abjure social responsibilities and stick to what they know best, because the decisions that government officials take are often hypocritical’, thus spake Pritish Nandy. And the debate continues.
FICCI Frames 2008 took off on a strong note in Mumbai on March 25. Yash Chopra and Kunal Dasgupta set the tone for the Forum by taking up several issues at the inaugural session. Topping every discussion was the rating system and the menace of piracy as well as the contentious issue of censorship.
There have been several instances in the past when editors of Indian News channels have been stuck between taking a call whether to relay news that lack wisdom but guarantee a high viewership. In their race to be one up, are News channels compromising content with sensationalism?
With AAAI and the Ad Club coming together this year for a single advertising festival, the industry is all agog with excitement over GoaFest 2008. However, Lowe and McCann Erickson have stayed away from GoaFest this year. Would their absence make any difference or would the Festival go ahead with all the gaiety and business of advertising associated with it? exchange4media asks ad honchos.
GoaFest 2008 has been providing a platform for young and talented creatives to learn, hone their skills, and interact with industry veterans. The Festival has a special package to attract young talent, and since last year, it has had reasonable success in doing so. But apart from GoaFest, what is the industry doing to motivate and nurture young talent?
The second session of the exchange4media Conclave 2008, held in Mumbai on March 13, saw eminent speakers give insightful views on the role of the Broadcast Audience Research Council (BARC) and the industry expectations from other measurement bodies. The panelists included LV Krishnan of TAM, Paritosh Joshi of Star India, and Dilip Venkatraman, Chief Marketing Officer - IBN Network and COO - IBN Focus. Sam Balsara was the moderator of the session.
With less than a month to go, frenetic preparations are on for GoaFest 2008. Over 3,000 people are expected to attend the festival this year. The Abby Awards have also generated a lot of interest this year following the coming together of AAAI and the Bombay Ad Club. And GoaFest Chairman Jagdip Bakshi has asserted that there was no scope for duplication now with a single advertising award show.
In the recently concluded Ad Review 2008, organized by the Bombay Ad Club, Sonal Dabral, Chairman of Bates David Enterprise India & regional Creative Director Asia Pacific, took on the reins to review some of the finest pieces of television commercials produced in India. Dabral urged Indian advertising leaders to look for best of the resources in the world in order to have an impact globally.
World Federation of Advertisers (WFA) and Indian Society of Advertisers (ISA) jointly held the Global Advertiser Conference in Mumbai on March 5, 2008. With the theme of ‘Effective Consumer Engagement’, the Conference had eminent speakers from marketing and advertising fraternity discuss ways to effectively engage the new age consumer.
The Bombay Ad Club’s annual Advertising Review is all set to kick off on March 7, 2008. Sonal Dabral, Regional Executive Creative Director, Asia Pacific, and India Chairman, Bates David Enterprise, would be taking charge of the event along with a ‘mystery’ speaker. The event would comprise a panel discussion moderated by CNBC TV18’s Anuradha Sengupta.
This news is going to gladden the hearts of many a music lover. ‘Rolling Stone’, the widely-read music magazine from the US, is all set to launch an Indian edition on February 27, 2008. The monthly magazine would be priced at Rs 100 and published by Mumbai-based MW.Com India Pvt Ltd under license from Wenner Media LLC.
There is still time for Goafest 2008 to kick off on April 3, but Contract Advertising, the creative agency handling the Festival account, is losing no time in rolling out a campaign to create the right buzz. Contract had bagged the account following a multi-agency pitch that also involved JWT and Euro RSCG.
The Economist has rolled out a new outdoor and print campaign to boost its circulation in India from the current 17,000 to 50,000 copies. The campaign has an ad spend of around Rs 3 crore and addresses the intelligent quotient of its readers. O&M is the creative agency on the account.
‘Futures trading’ and ‘commodities exchange’ are terms that usually interest traders and not ad agencies. But this changed when MCX (Multi Commodity Exchange of India Ltd) decided to assign its creative duties to Lowe a year back. The commercial, which is already on air, simplifies ‘commodities exchange’ as a category and increases brand saliency for brand MCX.
Leo Burnett’s specialist design cell, which was set up six months ago, already has some big names in its kitty, including Coca-Cola, Heinz and Reliance. The cell, which operates under the Leo Burnett name, has strengthened the agency’s presence in the design and branding space. The design team comprises five designers led by Sachin Bavkar.
Mid-Day Multimedia has revealed its plans to expand its reach and have a national presence. The company has also taken concrete steps to raise funds for this expansion. According to Manajit Ghoshal, Chief Financial Officer, Mid-Day Multimedia, the source of funds would be both domestic and foreign investors.