“India is surely impacted by the recession. However, at the time when the recession started, the general feeling out here was of optimism that India is resistant or immune to global recessions,” observed Sir Martin Sorrell, CEO, WPP, at a press meet in Mumbai. He is, however, optimistic about 2010 being a promising year for advertising, media and public relations.
Opportunities exist, even in times of slowdown. This is what the distinguished panel at the fourth exchange4media Conclave, held in Mumbai on June 3, emphasised. The panel comprised Vikram Sakhuja, Sam Balsara, Ambika Srivastava, Rajesh Kamat, Chinatamani Rao, Aashish Bagga, and Neeraj Chandra. The day-long Conclave was presented by Star News and powered by Hindustan Times. Yuva was the associate sponsor for the event.
Speaking at the exchange4media Conclave 2009 in Mumbai on June 3, Andrew Rashbass, CEO, The Economist Group, defined ‘Mass Intelligence’ as a key demographic that The Economist targeted. According to him, ‘Mass Intelligence’ as an audience was growing in India, which had led to the magazine’s growth in India.
Day two of the Indian Magazine Congress, held in Mumbai on September 23, started off with a keynote address by Dr Torsten-Joern Klein, member of the executive board and President, G+J international. While he was upbeat about the magazine industry in India, he sounded a cautious note while speaking about international trends.
The fourth Indian Magazine Congress got off to a promising start in Mumbai on September 22. Sushma Singh, Secretary, Ministry of Information and Broadcasting, addressed various issues concerning the magazine industry and said that the Government was in process of taking certain decisions that would benefit the industry.
The finalists at the New York Festival 2008 awards have been announced, and India has secured a total of 34 entries in this list. At 21, Leo Burnett has the highest finalists among Indian agencies. Euro RSCG is a distant second with six. The awards ceremony will take place on June 30.
Television as a medium has evolved, and so have the expectations of clients who want better promos that yield results. Day two of the Promax|BDA India 2008 conference at Mumbai saw insightful tips from international experts, who unveiled the secrets, the rules, and the intricacies of the business of communication on television.
The afternoon sessions of the two-day Promax|BDA India 2008 conference in Mumbai saw experts discussing ‘pro-volution’ in the media industry. The mantra suggested by the experts was to up the creative quotient while embracing newer technologies. The event, which the experts say is a great learning tool for advertisers, agencies and production houses, showcased some of the finest pieces of work produced in the world.
Cricket and Bollywood are surefire ways to attract attention in India. And tapping into the craze for these two is Zapak Digital Entertainment, part of the Reliance ADA Group. After launching a slew of games based on the ongoing IPL T20 Tournament, Zapak has now launched a multimedia campaign to grab a larger share of online gaming space.
The current readership survey methodologies in India have raised several eyebrows, with many publishers questioning the authenticity of these surveys. Research is not a subject that everyone agrees on, especially people whose business prosperity depends on the results, but research methodology in India is the same that was around a couple of decades back. Now, that is a problem.
From a salty-snacky proposition, Monaco has gone nice and naughty with Aamir Khan and his ‘Dil Chahta Hai’ style cool and smart act. Conceptualised by Everest Brand Solutions, the biscuit brand from Parle Product Ltd has associated with Khan in a bid to re-position Monaco with more focus on the consumer.
Shankar Rao Shinde, Marketing Head of the Indian Express Group, has put in his papers. Shinde could not be contacted at the time of filing this report, but sources close to this development have confirmed the news. Though it couldn’t be ascertained where he is headed next, it is known that he is moving on from the media industry.
Sport 18, a division of Network 18 Media and Investments, has been appointed to handle the marketing of Volvo Ocean Race India stopover by the Consortium of the Cochin Port Trust and Kerala Tourism. The agency will market and mange this sport when the race touches the Kochi port in December 2008.
The Times of India’s Lead India campaign bagged ‘Best of Show’ award, while Mid-Day won first place in the ‘Print Advertising Sales Retention’ category for its initiative titled ‘Media Nights at Hard Rock Café’ at the 73rd Annual INMA Awards. The winners were announced on May 7, 2008 at the INMA World Congress in Beverly Hills.
Winners of the 11th annual One Show Interactive Awards, which form part of the One Show Festival Week, have been announced. And India has drawn a blank this year, barring a merit award, despite having 31 entries. Sweden tops the list with a total of 12 Pencils, followed by Japan and Germany with 11 and seven Pencils, respectively.
The winners’ list of the prestigious One Show 2008 awards is finally out. Out of a total of 15 Indian entries in the final round, O&M is the only agency to have won a Pencil. The agency has won a Bronze for its work ‘Stomach’ for client GlaxoSmithKline under the Posters - Campaign category. Other agencies that were in the finals at this year’s One Show awards are Rediffusion DYR, Leo Burnett, JWT and Meridian Communication.
Zee News has unveiled its new positioning with the focus on ‘bringing life to Hindi journalism on television’. From the earlier tagline of ‘Haqeeqat Jaisi Khabar Vaisi’, the channel has now progressed to a more contemplative mode with ‘Zara Sochiye’. The channels also sports a new look from May 8.
One Show 2008 finalists have been announced. This year, 15 Indian entries have made it to the finalists’ list of the total 507 entries that India had sent in. O&M leads with five entries, followed by Rediffusion DY&R and Leo Burnett with four entries each. JWT and Meridian Communications have one entry each in the finalists’ list.