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Lenovo smartphones have achieved 100% growth every quarter: Sudhin Mathur

A portfolio of 14 smartphones, Ranbir Kapoor as brand ambassador, local and national distribution tie-ups & presence in over 5000 outlets in over 120 towns will ensure wider reach, says Sudhin Mathur, Director, Smartphones, Lenovo

Rashi Bisaria Jun 15, 2014 9:51 AM

We are now being thought of as a marketing platform: Kirthiga Reddy

We are helping brands reach the right audience with the right message at scale. Brand messages in the news feed are competing with messages from friends, says the Head of Facebook India

Rashi Bisaria May 22, 2014 8:56 AM

At IPG, we have the size, the scale and the expertise: Michael I Roth

We are not missing any part of the go-to market strategy. The only issue is our share price & we have a duty to our shareholders to entertain any offer that potentially comes into being, says the Chairman & CEO of IPG

Rashi Bisaria Apr 2, 2014 8:20 AM

News channels in India are very lively & sensational: Stephen Sackur

Sackur, presenter of 'HardTalk' on BBC World News, further says that news channels in India don't have the depth of coverage, neither do they spend much time looking at happenings outside the country

Rashi Bisaria Jan 25, 2014 10:47 AM

Jury meets to deliberate on winners for Pitch Youth Marketing Awards 2013

Categories such as "Best Disruptive Youth Brand" & "Usage of Unconventional Media for a Youth Brand" had some of the most exciting entries. Maximum entries received for "Best Digital Media Strategy for the Youth"

Rashi Bisaria Dec 12, 2013 7:34 AM

''We're using analytics to understand the most efficient channels & vehicles''

We are making big strides in analytics & seeing how we can evaluate from a quantitative perspective content, opportunities for certain genres of TV, says Jim Elms, Global CEO, Initiative

Rashi Bisaria Oct 5, 2013 8:34 AM

India has so much the rest of the world can learn from in the digital sphere: Jim Elms

In a freewheeling chat with exchange4media, the Global CEO of Initiative talks about criticality of analytics, India's digital lead and bringing the joy back to the business

Rashi Bisaria Oct 4, 2013 8:57 AM

"Rupee depreciation has wiped out around Rs 1,200 cr from print media"

According to industry experts, cash, content & carriage are the three challenges facing the media industry, even as tough economic conditions put further pressure on bottomlines

Rashi Bisaria Sep 12, 2013 8:32 AM

Mobile can reach all media dark areas of the country: Arun Sharma

Speaking at the MMA India Forum, the VP, Marketing, Bharti Airtel said that while TV has its own limitations, mobiles can deliver a message to every village in the country

Rashi Bisaria Sep 6, 2013 10:27 AM

Mobile can reach all media dark areas of the country: Arun Sharma

Speaking at the MMA India Forum, the VP, Marketing, Bharti Airtel said that while TV has its own limitations, mobiles can deliver a message to every village in the country

Rashi Bisaria Sep 6, 2013 10:26 AM

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