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Women, youth to drive m-commerce in India

A BuzzCity report indicates robust growth of mobile commerce in India, led by usage of mobile content by women, however there is lack of awareness of services

Rahul Dubey Jan 19, 2012 8:47 AM

E-commerce poised for a leap in 2012

After the social media revolution, is e-commerce the next big thing in India? Digital experts think so, but there are also some obstacles to tackle

Rahul Dubey Jan 9, 2012 12:55 PM

Mahindra’s interactivity goes virtual

Mahindra has partnered with Hungama Digital Media to introduce their augmented reality campaign, which extends virtual creations into the real world

Rahul Dubey Jan 9, 2012 7:33 AM

Airtel’s ‘Har friend zaroori hai’ campaign goes viral

Having successfully established a youthful brand connect, Airtel’s campaign now takes the ‘Gamification’ route in its all new online avatar.

Rahul Dubey Jan 5, 2012 9:04 AM

Flipkart’s take on why 2011 was a landmark year for digital

Sachin Bansal, Co-founder & CEO, Flipkart expounds key highlights for the digital industry in the previous year and what it means for the future

Rahul Dubey Jan 4, 2012 8:51 AM

Future Generali forays into online insurance

A unique initiative from Future Generali has helped the company sell its insurance policies in a unique way to an underinsured Indian market.

Rahul Dubey Jan 4, 2012 8:49 AM

Digital world is here to stay

Neeraj Roy, MD & CEO, Hungama Digital Media Entertainment Pvt. Ltd comments on the highlights that stood out for the digital advertiser last year.

Rahul Dubey Jan 4, 2012 8:25 AM

Digital developments that defined 2011

e4m takes a look back at the landmark developments and events that shaped the digital industry in 2011 as part of the special reports under Rewind 2011.

Rahul Dubey Jan 4, 2012 8:09 AM

Flashed Yesterday: Google India announces Media Ads on Google Search

The new ad model introduces new ways of video ads on Google Search. Media Ads is an exclusive format designed to put video ads front and center.

Rahul Dubey Dec 27, 2011 8:04 AM

Google India announces Media Ads on Google Search

The new ad model introduces new ways of video ads on Google Search. Media Ads is an exclusive format designed to put video ads front and center.

Rahul Dubey Dec 26, 2011 7:37 AM

LinkedIn crosses 13-million mark in India

As per data available, till November 4, 2011, there were about 13.3 million registered users of LinkedIn in India of a total workforce of 80 million.

Rahul Dubey Dec 22, 2011 12:04 PM

It’s Sharad Pawar Vs Harvinder Singh on Facebook, Twitter

Minutes after a leading news channel claimed to have flashed ‘exclusive’ footage of Sharad Pawar being slapped by Harvinder Singh, not just news channels, but social networking websites like Twitter and Facebook were also flooded with comments for and against the incident.

Rahul Dubey Nov 25, 2011 7:55 AM

Hotmail founder announces new texting application

Claiming it to be a revival of the Hotmail effect, Sabeer Bhatia, founder of hotmail.com, has announced the launch of a new text messaging application - JaxteSMS and said that it would prove to be the ‘hotmail’ of mobile devices on India.

Rahul Dubey Nov 23, 2011 7:50 AM

Digitising Television – Part 2: Going digital with the box

While the first part of this report looked at the implications of digitising television, Part 2 takes a look at how various factions will benefit – DTH players, broadcasters, advertisers, besides what were the immediate focus areas as well as the requisites for digitisation.

Rahul Dubey Nov 9, 2011 8:47 AM

Digitising Television – Part 1: Going digital with the box

The Government diktat for phase-wise digitisation of television services in the country by 2014 has thrown up a huge debate. Is the massive process of digitizing all analog TV sets and cable networks going to be easy? Will the shift be effective enough to redefine broadcast technology? Is the broadcaster finally going to gain or lose viewers? e4m does a reality check…

Rahul Dubey Nov 8, 2011 8:05 AM