Authors
Nissan to revisit marketing strategy; bullish on digital?blur=25

After a couple of launches in 2011, Nissan India is planning to go aggressive on advertising again. 2012 could see some promising investment in digital

Rahul Dubey Mar 5, 2012 1:38 PM

ArtistAloud’s digital initiatives as it completes 2 yrs?blur=25

The digital company has re-launched its website, which offers access to more high-quality video content online and is now compatible with all devices

Rahul Dubey Mar 2, 2012 8:21 AM

Nike India appoints Avinash Pant as Marketing Head?blur=25

Avinash Pant takes over from Sanjay Gangopadhyay, who will now head marketing for Nike, South East Asia. Pant was previously with Walt Disney

Rahul Dubey Mar 2, 2012 7:54 AM

Uninor intensifies campaigns post SC verdict?blur=25

Uninor is leaving no stone unturned and no platform untouched as it goes about reassuring its various stakeholders & customers of continuing its services

Rahul Dubey Mar 2, 2012 7:45 AM

History marches on with three initiatives?blur=25

Extending its existing proposition of ‘History made every day’, History TV18 has announced three interactive multimedia initiatives & also an Urdu feed

Rahul Dubey Feb 27, 2012 10:08 AM

IDMA 2012: Jury looking forward to high quality entries?blur=25

With just <strong>three</strong> days to go before entries for 3rd edition Indian Digital Media Awards close, there&rsquo;s much excitement amongst the jury about quality of work

Rahul Dubey Feb 22, 2012 7:54 AM

Yahoo! India adds 20+ advertisers for video content?blur=25

Though Yahoo! India is a late entrant in the video content space, it has something different and promising to offer to its consumers &amp; advertisers

Rahul Dubey Feb 20, 2012 7:08 AM

How Supreme Court’s 2G verdict impacts ad spends?blur=25

Supreme Court order cancelling 122 telecom licenses has brought about a spurt of confidence-building &amp; aggressive ads by telcos, and surge in ad spends

Srabana Lahiri & Rahul Dubey Feb 17, 2012 11:03 AM

Madhouse eyes top advertisers in India?blur=25

Unlike ad networks or mobile advertising solution businesses, Madhouse is entering India in the space of all-inclusive mobile marketing solutions

Rahul Dubey Feb 15, 2012 8:58 AM

Getting the mobile advtg equation right – Part 2?blur=25

Part 2 of the report on mobile marketing analyses how smartphones, tablets and 3G adoption are influencing the market, as well as the challenges ahead

Rahul Dubey Feb 14, 2012 7:38 AM

Getting the mobile advtg equation right – Part 1?blur=25

After the digital revolution, is mobile advertising set to be the biggest turnaround of the decade? An indepth analysis by exchange4media

Rahul Dubey Feb 13, 2012 7:36 AM

Future Media drives Tata’s promo push for Indigo?blur=25

Less than a year after Tata Motors had partnered with Future Group for activation of the Tata Nano, the two are back together, this time for Tata Indigo

Rahul Dubey Feb 8, 2012 8:35 AM

Shailesh Rao quits Google; likely to head to Twitter as VP - Intl biz?blur=25

Shailesh Rao, MD, Media &amp; Platforms APAC, Google, has resigned from the company. He is likely to head to Twitter as VP-International Business

Rahul Dubey Feb 4, 2012 9:32 AM

Srikanth Srinivasamadhavan bids adieu to HSBC India?blur=25

Srikanth Srinivasamadhavan, who had joined HSBC India as the Head of Marketing in May last year, has quit the company

Rahul Dubey Feb 4, 2012 7:47 AM

Vinod Mehta resigns post, not company; Krishna Prasad steps in?blur=25

After 17 years of being Editor-in-Chief of Outlook, Vinod Mehta moves from day-to-day editing; will continue with the company as advisor

Rahul Dubey Feb 2, 2012 9:25 AM

Starbucks enters India in JV with Tata?blur=25

The 50/50 joint venture, named Tata Starbucks Ltd, will own and operate Starbucks Cafes in India &amp; will be branded as Starbucks Coffee &lsquo;A Tata Alliance&rsquo;

Rahul Dubey Jan 31, 2012 7:20 AM

Pioneer’s ATL, BTL push for India growth?blur=25

Pioneer is supporting the launch of its hi-tech in-car audio products for 2012 with a number of aggressive ATL and BTL activities

Rahul Dubey Jan 27, 2012 7:32 AM

Mumbai Marathon spurs brands’ CSR drive?blur=25

The recently held Standard Chartered Mumbai Marathon 2012 attracted 150 top Indian brands and became a solid platform for CSR-driven marketing

Rahul Dubey Jan 27, 2012 7:30 AM

Yahoo! India intensifies role in video advertising?blur=25

Yahoo! India is all set to venture into the online video advertising space and has announced its offerings to leading marketers

Rahul Dubey Jan 24, 2012 11:43 AM

Will tablets bridge the digital divide??blur=25

Advertisers are banking heavily on the data-enabled mobile and tablet market, reflected in the launch of new apps. But is this optimism well placed?

Rahul Dubey Jan 23, 2012 3:21 PM