Nissan to revisit marketing strategy; bullish on digital

After a couple of launches in 2011, Nissan India is planning to go aggressive on advertising again. 2012 could see some promising investment in digital

Rahul Dubey Mar 5, 2012 1:38 PM

ArtistAloud’s digital initiatives as it completes 2 yrs

The digital company has re-launched its website, which offers access to more high-quality video content online and is now compatible with all devices

Rahul Dubey Mar 2, 2012 8:21 AM

Nike India appoints Avinash Pant as Marketing Head

Avinash Pant takes over from Sanjay Gangopadhyay, who will now head marketing for Nike, South East Asia. Pant was previously with Walt Disney

Rahul Dubey Mar 2, 2012 7:54 AM

Uninor intensifies campaigns post SC verdict

Uninor is leaving no stone unturned and no platform untouched as it goes about reassuring its various stakeholders & customers of continuing its services

Rahul Dubey Mar 2, 2012 7:45 AM

History marches on with three initiatives

Extending its existing proposition of ‘History made every day’, History TV18 has announced three interactive multimedia initiatives & also an Urdu feed

Rahul Dubey Feb 27, 2012 10:08 AM

IDMA 2012: Jury looking forward to high quality entries

With just <strong>three</strong> days to go before entries for 3rd edition Indian Digital Media Awards close, there&rsquo;s much excitement amongst the jury about quality of work

Rahul Dubey Feb 22, 2012 7:54 AM

Yahoo! India adds 20+ advertisers for video content

Though Yahoo! India is a late entrant in the video content space, it has something different and promising to offer to its consumers &amp; advertisers

Rahul Dubey Feb 20, 2012 7:08 AM

How Supreme Court’s 2G verdict impacts ad spends

Supreme Court order cancelling 122 telecom licenses has brought about a spurt of confidence-building &amp; aggressive ads by telcos, and surge in ad spends

Srabana Lahiri & Rahul Dubey Feb 17, 2012 11:03 AM

Madhouse eyes top advertisers in India

Unlike ad networks or mobile advertising solution businesses, Madhouse is entering India in the space of all-inclusive mobile marketing solutions

Rahul Dubey Feb 15, 2012 8:58 AM

Getting the mobile advtg equation right – Part 2

Part 2 of the report on mobile marketing analyses how smartphones, tablets and 3G adoption are influencing the market, as well as the challenges ahead

Rahul Dubey Feb 14, 2012 7:38 AM

Getting the mobile advtg equation right – Part 1

After the digital revolution, is mobile advertising set to be the biggest turnaround of the decade? An indepth analysis by exchange4media

Rahul Dubey Feb 13, 2012 7:36 AM

Future Media drives Tata’s promo push for Indigo

Less than a year after Tata Motors had partnered with Future Group for activation of the Tata Nano, the two are back together, this time for Tata Indigo

Rahul Dubey Feb 8, 2012 8:35 AM

Shailesh Rao quits Google; likely to head to Twitter as VP - Intl biz

Shailesh Rao, MD, Media &amp; Platforms APAC, Google, has resigned from the company. He is likely to head to Twitter as VP-International Business

Rahul Dubey Feb 4, 2012 9:32 AM

Srikanth Srinivasamadhavan bids adieu to HSBC India

Srikanth Srinivasamadhavan, who had joined HSBC India as the Head of Marketing in May last year, has quit the company

Rahul Dubey Feb 4, 2012 7:47 AM

Vinod Mehta resigns post, not company; Krishna Prasad steps in

After 17 years of being Editor-in-Chief of Outlook, Vinod Mehta moves from day-to-day editing; will continue with the company as advisor

Rahul Dubey Feb 2, 2012 9:25 AM

Starbucks enters India in JV with Tata

The 50/50 joint venture, named Tata Starbucks Ltd, will own and operate Starbucks Cafes in India &amp; will be branded as Starbucks Coffee &lsquo;A Tata Alliance&rsquo;

Rahul Dubey Jan 31, 2012 7:20 AM

Pioneer’s ATL, BTL push for India growth

Pioneer is supporting the launch of its hi-tech in-car audio products for 2012 with a number of aggressive ATL and BTL activities

Rahul Dubey Jan 27, 2012 7:32 AM

Mumbai Marathon spurs brands’ CSR drive

The recently held Standard Chartered Mumbai Marathon 2012 attracted 150 top Indian brands and became a solid platform for CSR-driven marketing

Rahul Dubey Jan 27, 2012 7:30 AM

Yahoo! India intensifies role in video advertising

Yahoo! India is all set to venture into the online video advertising space and has announced its offerings to leading marketers

Rahul Dubey Jan 24, 2012 11:43 AM

Will tablets bridge the digital divide?

Advertisers are banking heavily on the data-enabled mobile and tablet market, reflected in the launch of new apps. But is this optimism well placed?

Rahul Dubey Jan 23, 2012 3:21 PM