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Customer service response on social media grows in India

A study by American Express reveals that Indians are spending more time on social media for customer service responses than their foreign counterparts

Rahul Dubey May 10, 2012 7:13 PM

Google+ Hangouts to be available to all its users

Expanding its video proposition to the social network Google Plus, Google has announced Hangouts On Air for all its 100 million users

Rahul Dubey May 9, 2012 9:05 PM

SlideShare will consolidate LinkedIn’s position: Experts

LinkedIn’s $118.75 million play for SlideShare is seen as a win-win deal

Rahul Dubey May 8, 2012 3:10 AM

Social media gives the thumbs up to ‘Satyamev Jayate’

Aamir Khan’s TV debut was trending top on social networks; industry honchos updated their Twitter and Facebook status commenting on the show

Rahul Dubey May 7, 2012 8:57 PM

Social media gives the thumbs up to ‘Satyamev Jayate’

Aamir Khan’s TV debut was trending top on social networks; industry honchos updated their Twitter and Facebook status commenting on the show

Rahul Dubey May 7, 2012 8:57 PM

Reporter’s Diary: What marketers don’t tell?

A near impossible task is to get marketing heads of brands to talk about challenging times, says exchange4media’s Rahul Dubey

Rahul Dubey May 5, 2012 9:05 PM

Google introduces AdWords for YouTube

Google to give away $50 million in free Google AdWords advertising to help more than 500,000 businesses enter the video advertising space

Rahul Dubey Apr 25, 2012 8:59 AM

Google's big bet on mobile internet

Ten reasons why Rajan Anandan, MD of Google India believes that the Indian digital industry will be led by mobile devices

Rahul Dubey Apr 16, 2012 12:32 PM

IPL online viewership registers 56 per cent increase

In the first week of the tournament, including the opening ceremony, IPL website has recorded 13.7 million views as against 8.8 million views last year

Rahul Dubey Apr 13, 2012 10:04 AM

IDMA 2012: 3 days to go

Ninety seven entries spread across 55 award categories will be honoured at the third edition of IDMA, 2012 in Mumbai on Monday, April 16

Rahul Dubey Apr 13, 2012 10:02 AM

Best of digital work to be awarded on Apr 16

Nominees for the Digital Advertiser of the Year award are Hero Moto Corp, M TV, Tata Docomo, Airtel, Mahindra Auto, Volkswagen, among others

Rahul Dubey Apr 10, 2012 10:05 AM

BMW’s guerrilla marketing tactics for Mini

After increasing its marketing spends by 40 per cent, BMW Group is focusing on experiential and guerilla marketing plans for Mini in India

Rahul Dubey Apr 9, 2012 9:47 AM

Facebook introduces mobile application in Indian languages

After the latest timeline offering, Facebook has launched its mobile application in Indian languages to attract more consumers

Rahul Dubey Apr 6, 2012 8:16 AM

523 entries battle it out at IDMA 2012

From the 523 entries received for Indian Digital Media Awards 2012, 126 nominees have been shortlisted by an eminent panel of jury members

Rahul Dubey Apr 5, 2012 6:04 AM

IDMA 2012: Jury meet concludes; winners to be declared on April 16

The final round of adjudging over 500 entries of the Indian Digital Media Awards 2012 was completed yesterday; awards to be declared on April 16

Rahul Dubey Apr 3, 2012 8:20 AM

Airtel Money campaign goes digital

Airtel Money, in addition to its recently launched series of TVCs, has chalked out its digital strategy to reach out to technology savvy consumers

Rahul Dubey Mar 26, 2012 8:42 AM

PCI no more a toothless tiger: N Ram

The reason for it being its new Chairperson, Justice Markandey Katju and the emerging debates around journalistic ethics and regulations

Rahul Dubey Mar 19, 2012 9:21 AM

Digital media leads discussions at FICCI Frames

As per the latest KPMG-FICCI report, digital industry grew at a promising rate of 54 % as against TV (10.8 %), print (8.3 %), radio (15 %) and OOH (7.6 %)

Rahul Dubey Mar 16, 2012 9:27 AM

Heineken bullish on digital marketing

UB Group’s beer brand, Heineken is set to invest almost 15 per cent of its marketing budget on digital and social media platforms in the next quarter

Rahul Dubey Mar 16, 2012 8:21 AM

UTV Action brings second season of Panja League

The action channel of UTV is expecting more participants from different media and creative agencies to participate in its arm-wrestling contest this year

Rahul Dubey Mar 12, 2012 8:19 AM