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HSBC, Nivea ads have a smooth takeoff in airport space?blur=25

HSBC’s smart use of airport space & Nivea’s innovative stunt offer some key takeaways for brands while planning their airport advertising strategies

Priyanka Nair May 8, 2013 8:12 PM

Farming on Mumbai's busy streets? HUL’s Kissan makes it possible?blur=25

Kissan's billboard displays have dozens of tomato plants living and growing on them, taking its core proposition 'Experience real' to OOH

Priyanka Nair May 7, 2013 7:56 PM

Brands turn to retail space for extensive communication?blur=25

Brands such as Olx, Quikr, Tang, Canara Bank, IDBI Bank, Corporation Bank & KDD Harvest are using point of purchase areas for visibility & connect

Priyanka Nair May 7, 2013 7:08 PM

Neutrogena, Pond’s and Clean & Clear turn to YouTube post Dove’s success?blur=25

The beauty brands woke up to the power of YouTube after Dove’s campaign went viral. So were these initiatives a hit or did they miss the bus?

Priyanka Nair May 3, 2013 9:20 PM

Brands use social media for multiplier effect this IPL season?blur=25

exchange4media decodes what brands such as Cadbury, Vodafone, Muthoot, Pepsi, etc. are doing right on social media this IPL

Priyanka Nair May 2, 2013 8:51 PM

Billboard of the week: KDD Harvest’s king size installation?blur=25

Taking the experiential route, KDD has put up a 15 ft tall structure of an oversized fruit juice box of its brand Harvest at Korum Mall in Thane, Mumbai

Priyanka Nair May 2, 2013 7:07 PM

2-min video: Social media boosts film marketing - Atul Hegde?blur=25

With social media marketing, film marketers are able to build conversations, content and communities, says the Chief Executive Officer of Ignitee

Priyanka Nair May 1, 2013 8:38 PM

BB bets big on Z10 OOH campaign to reclaim mkt share from Samsung?blur=25

The latest campaign, executed by VivaKi, spans across 34 cities and involves using 300-plus outdoor touch-points

Priyanka Nair May 1, 2013 7:28 PM

To wrest market share from Reebok, Puma goes outdoor?blur=25

Reebok enjoys the biggest market share in India in the performance category & Puma’s new product line aims at grabbing the share with aggressive OOH push

Priyanka Nair Apr 29, 2013 8:13 PM

Pepsi chooses Twitter over Facebook this IPL season?blur=25

Pepsi has gone beyond just creating a FB page for IPL; it has exploited Twitter like never before. e4m takes a look at how Pepsi is changing the digital game...

Priyanka Nair Apr 25, 2013 8:35 PM

Billboard of the week: EsselWorld's teaser campaign?blur=25

Perfect timing to counter strike buzz created by competition & usage of strategic locations make EsselWorld’s initiative billboard of the week

Priyanka Nair Apr 25, 2013 7:47 PM

FoxyMoron all set to start operations in the Capital?blur=25

In addition to venturing into new markets, the agency will be introducing services such as micro activation and online PR in the coming months

Priyanka Nair Apr 24, 2013 8:40 PM

Indian music industry finds a lucrative revenue stream in social media?blur=25

Music industry is using social media to create virality, conversations, advtg opportunities, branded content & much more...

Priyanka Nair Apr 22, 2013 8:32 PM

Billboard of the week: BIG CBS Love’s 3D display?blur=25

The interesting executional effort and strategic location of the billboard deserves a special mention...

Priyanka Nair Apr 18, 2013 7:48 PM

Focus launches India’s first online ecosystem for kids, Worldoo?blur=25

The agency will be using digital marketing in the first stage of promotions and later will leverage television and on ground activities at schools

Priyanka Nair Apr 17, 2013 10:33 PM

Want to be quirky on outdoor? Here are some tips...?blur=25

Global brands have flirted with the outdoor space to break through the clutter. exchange4media takes a peek at some such quirky outdoor displays

Priyanka Nair Apr 16, 2013 8:21 PM

Cabvertising generates captive audiences for brands: Rajiv Kr Vij?blur=25

Cabs spend 10-14 hrs on road and travel 200 kms everyday, helping brands communicate their message effectively, says the CEO of Carzonrent

Priyanka Nair Apr 15, 2013 7:42 PM

Billboard of the week: Installation of beloved toons by McDonald's?blur=25

Attractive, yet simple creatives and strategic location makes McDonald’s initiative exchange4media's outdoor campaign of the week

Priyanka Nair Apr 11, 2013 8:06 PM

Quick five with Ping Digital’s Prashanto Das?blur=25

Today, video content is almost gadget neutral. Videos provide engaging content that drives social strategy, says the Co-Founder & CEO of Ping Digital

Priyanka Nair Apr 11, 2013 7:44 PM

Flashed Earlier: India should look at new forms of creativity - Shiv Singh: Goafest 2013?blur=25

Indian marketers should capitalise on new media vehicles to bring to the table creativity that has never been seen before, says the Global Head of Digital, PepsiCo

Priyanka Nair Apr 8, 2013 7:16 PM