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What India can learn from the Philippines' Mobile Lions Grand Prix?blur=25

exchange4media decodes what India can learn from the winning campaign – ‘Smart Public Affairs’, which has been created by DDB DM9 JaymeSyfu

Priyanka Nair Jun 19, 2013 10:15 AM

Cannes Lions 2013: India draws a blank in Cyber Lions?blur=25

Indian agencies will not be running for any metals in the Cyber Lions category once again as none of the 30 entries from India have made it to the shortlist

Priyanka Nair Jun 19, 2013 9:00 AM

Cannes Lions 2013: India draws a blank in Cyber Lions?blur=25

Indian agencies will not be running for any metals in the Cyber Lions category once again as none of the 30 entries from India have made it to the shortlist

Priyanka Nair Jun 18, 2013 1:24 PM

Cannes Special: India misses the bus in Mobile Lions shortlist?blur=25

None of the nine entries sent for the Mobile Lions category have made it to the shortlist this year

Priyanka Nair Jun 18, 2013 10:06 AM

Cannes Special: 43 entries from India in Outdoor Lions shortlist?blur=25

O&M, McCann Worldgroup India, Grey Worldwide, Taproot, Publicis & Leo Burnett are the six agencies whose entries have made it to the Outdoor Lions shortlist

Priyanka Nair Jun 18, 2013 9:24 AM

Cannes Lions 2013: India grabs a Silver and two Bronze Lions in PR?blur=25

Publicis Communications' campaign for Apollo Tyres fetched a Silver Lion. O&M & Mindshare Fulcrum's entry for HUL and BBDO India's for P&G won a Bronze each

Priyanka Nair Jun 18, 2013 8:03 AM

Cannes Special: 43 entries from India in Outdoor Lions shortlist?blur=25

O&M, McCann Worldgroup India, Grey Worldwide, Taproot, Publicis & Leo Burnett are the six agencies whose entries have made it to the Outdoor Lions shortlist

Priyanka Nair Jun 17, 2013 2:39 PM

Cannes Special: India misses the bus in Mobile Lions shortlist?blur=25

None of the nine entries sent for the Mobile Lions category have made it to the shortlist this year

Priyanka Nair Jun 17, 2013 1:31 PM

Brands use social media to firm up bond with dads this Father's Day?blur=25

Aircel, Aviva, Bajaj Allianz, Godrej & Micromax hit the emotional chord and created a buzz amongst their social media fans this Father's Day

Priyanka Nair Jun 17, 2013 10:13 AM

Cannes Lions 2013: O&M, Publicis, BBDO keep India's hopes alive for PR Lions?blur=25

O&M Mumbai's entries for HUL & The Akanksha Foundation, Publicis' campaign for Apollo Tyres, & BBDO India's campaign for P&G in PR Lions shortlist

Priyanka Nair Jun 17, 2013 10:03 AM

Leo Burnett, DDB Mudra in Direct Lions shortlist from India?blur=25

Out of the 247 shortlisted entries, Leo Burnett and DDB Mudra have made it to the Direct Lions shortlist from India for the work for Coca-Cola and Aarambh, respectively

Priyanka Nair Jun 17, 2013 9:47 AM

Cannes Lions 2013: O&M, Publicis, BBDO keep India’s hopes alive for PR Lions?blur=25

O&M Mumbai's entries for HUL & The Akanksha Foundation, Publicis' campaign for Apollo Tyres, & BBDO India's campaign for P&G in PR Lions' shortlist

Priyanka Nair Jun 16, 2013 7:25 PM

Leo Burnett, DDB Mudra in Direct Lions shortlist from India?blur=25

Out of the 247 shortlisted entries, Leo Burnett and DDB Mudra have made it to the Direct Lions shortlist from India for the work for Coca-Cola and Aarambh, respectively

Priyanka Nair Jun 16, 2013 6:59 PM

Vodafone takes the bus route to promote its mobile internet services?blur=25

The on-ground initiative, executed by Candid Marketing, encompasses 130 cities across Maharashtra, Gujarat, Delhi, UP, Tamil Nadu & West Bengal

Priyanka Nair Jun 14, 2013 9:47 AM

FB follows Twitter, introduces hashtags?blur=25

Experts believe that key social networks need to actually make it easier for brands and agencies to run a campaign across all the networks

Priyanka Nair Jun 13, 2013 3:03 PM

Facebook marketing: An afterthought or a strategic push??blur=25

Digital media experts highlight elements like a clear brief, suggested posts & conversations for FB mktg. Are Indian brands are getting it right?

Priyanka Nair Jun 11, 2013 7:57 PM

Billboard of the week: Tata Housing's strategic display?blur=25

Simple creative & strategic long-term location choice has made Tata Housing’s latest outdoor campaign for its Aveza project stand out amid the clutter

Priyanka Nair Jun 8, 2013 8:09 PM

Upbeat MHOA set to give hoarding owners their due?blur=25

With a new committee in place, the Mumbai Hoarding Owners Association is set to tackle the long pending animosity with BMC and increasing licence fees

Priyanka Nair Jun 6, 2013 8:18 PM

OOH industry looking for consolidation in rates?blur=25

Entering into long-term deals & taking the innovative route are two ways in which brands are looking at using their monies wisely on outdoor

Priyanka Nair Jun 5, 2013 8:12 PM

HUL goes social for latest sustainability initiative?blur=25

The company's campaign 'Do Gooders', which is part of its Sustainable Living Plan, is extensively using YouTube & Facebook to spread the message

Priyanka Nair Jun 4, 2013 9:43 AM